Business Ideas, Marketing Tips, Music Festival Marketing, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Music Festival Marketing

On Target Promo Music FestivalsMusic Festival Mania

Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at multiple venues – designed to suit virtually any taste. Not only are these events a great way to have fun with friends and family, they provide excellent opportunities for promotional marketing.


On Target Music Festival PromoFestival Fun

For example, the San Diego Fair attracts more than 1.6 million visitors annually—in a brief 26-day span. Among the myriad attractions offered at the fair, one of the most popular (attended by 50 percent of fairgoers) are concerts. And what do concert goers do while waiting for performances? They look around the stadium at advertisements and saunter over to booths to scoop up promotional items like water bottles, sunscreen, hats, and T-shirts. If you want to take advantage of this captive, well-defined, and loyal audience, you could opt to order branded promo items like cellphone fans or a fidget spinners — which are all the rage for 2017.


Festival Promotions

Opportunities abound to market with promotional items. And such opps are not only limited to advertisers who target millennials. You can also market to senior citizens at a classic Rock & Roll event or target Generation X at an 80’s concert or beer and wine festival. But if you do choose to target millennials, the possibilities are endless. And when it comes to this target, the more creative, the better. Since social media sharing is typical, your promotional investment could be multiplied exponentially.

Music Festival Promo IdeasFestival Sponsorship

If you want to maximize exposure of your brand, consider sponsoring a concert at your local mall. As a sponsor, you could provide giveaways such as t-shirts, hats, water bottles and more. Take advantage of a photo op by imprinting your logo on a step ‘n repeat banner/background,  for Instagram and Snapchat sharing. Endless opportunities abound when it comes to marketing at summer festivals or concerts. Take the opportunity now to order promotional items from On Target Promotions. Below is a sampling of a few summer events you could target:

Electronic Dance Music (EDM)240_F_154910878_zQbi2Qgxp8FVJ1jPiUWEjbpI70gEtNWi

Christian

  • Spirit West Coast
    • Ideas: Bookmarks, Highlighters, Sunscreen, Sunglasses, Water Bottles, Journals

Classical

80’s

Oldies

More summer concerts:

OT-Address-labelOf course, some promo items would work no matter the audience. Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Top 3 Marketing Trends for Spring 2017

hand holding a smartphone with TREND 2017  concept , business coTrendy in 2017: Apps, Infographics & Personalization

In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was costly and time-consuming. Fast forward to 2017. With promotional opportunities as numerous and distinctive as the products and services they represent, modern advertising can lead to entrepreneurial ADD. Without professional direction, what is a busy business owner to do? Allow us to point out a few worthwhile advertising trends for spring 2017: Tablet on desktop with mobile apps development text.

  1. Apps: According to a Pew Research Survey, roughly three-quarters of Americans (77%) own a smartphone, with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year. What’s more, 99.6% of smartphones run on Android or iOS.

What does this mean?

Since people are spending more time using mobile applications than ever before, if you want your product or service in front of as many potential customers as possible, develop an application your audience would likely use. To drill down on which app to create, focus on apps your existing customers use. For example, Coca-Cola Freestyle offers locations and directions to places that serve Coke. While the app won’t attract everyone, it will appeal to anyone who has a strong preference for Coca Cola products over Pepsi. And these die-hard soda drinkers are Coke’s core audience. Find out which apps your audience already uses and creatively communicate with them through the app.

Infographic Timeline and Road with Pointer. Vector
Infographics are trending in 2017.
  1. Infographics. With so much competing for distracted audiences, offering easily digestible, eye-catching content is crucial for anyone who wants to reach prospects. A win/win, infographics help brands and consumers. Don’t let your inability to design scare you from employing this trendy advertising strategy. Any graphic designer worth his salt will be able to come up with an attractive visual aid to communicate with customers. Just provide them with a few statistics you would like to share. Once you’ve approved the design, post to social networks such as Pinterest, and hashtag using relevant keywords. You’ll be surprised how quickly your work will start popping up on other websites. Infographics are meant to be shared, so don’t forget to prominently feature your brand on any charts your team creates.Infographic-Promotional-products-On-Target
  2. Personalization. Personalized products connect companies to leads in a way that Internet marketing never could. The reasons for this are many, but boil down to the fact that people like free stuff. No matter how techy we get, in the final analysis, we like to hold #SWAG in our hot little hands. Providing personalized items that customers and prospects will use not only creates top-of-mind awareness about your brand but also helps foster a relationship that could lead to sales and even brand advocacy. And, unlike social media posts or Pay-Per-Click ads, they have a long shelf life. Before placing an order for promotional products, make sure you understand your audience well enough to create catered content and communicate in a way they prefer. The promo professionals at OnTarget Promotions can help you find items that will suit your target market.free stuff retro speech bubble

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Uncategorized

Business Marketing: How to Handle Negative Reviews

Entrepreneur angry and furious with laptop

“Although your customers won’t love you if you give bad service, your competitors will.”

~Kate Zabriskie

For all the good the Internet has done for small business, most entrepreneurs eventually discover the seedy side of social media: negative reviews. In fact, the more customers you have or the more people you deal with, the more likely you are to earn a harsh review.

Who knows why the most prolific social media posters are the ones who have a bone to pick? But, since they are, what can you do when the vocal minority rush to review sites like Yelp, Trip Advisor or Angie’s List to complain?
your feedback emoji

How can you and your team handle negative reviews?

      1. Customer ComplaintsOwn it – Most of us have heard the adage, “Sticks and stones will break my bones, but names will never hurt me.” This schoolyard refrain may have subtly encouraged Americans to turn a blind eye to bad publicity. But, in the world of social media, acknowledgement is crucial to nipping negativity in the bud. Customers do not expect the companies they deal with to do everything right 100 percent of the time. But those same customers evaluate the way complaints are handled. Stay abreast of every review your customers submit by including reputation management in your electronic advertising strategy.

2. Reply. The best way to combat negative reviews is to quietly respond to concerns. For instance, if someone posts a negative review on Yelp, try to contact them on the phone or via email. In many cases, negative posts spring from miscommunication. So, if you clear up the misunderstanding privately, the reviewer may volunteer to change or remove the associated post.Positive feedback and negative feedback

3. Respond. If you are unable to keep the discussion private, respond on the network the review appeared. Unfortunately, news of bad customer service is said to reach more than twice as many years as praise for a good service experience. Fortunately, most readers know better than to treat every review with equal weight. That is probably because it’s common knowledge that some people are unbalanced. So, if negative reviews are the exception instead of the rule, potential customers will Businessman rejected vectorlikely consider the source as well as the way you publicly replied.

      1. Redirect. Instead of directing potential customers to Yelp, post testimonials on your own website, under a heading called “Customer Reviews.” Using this strategy, you will be able to capture Internet traffic resulting from searches which include your business name + the word “reviews.” Another plus about this method; you won’t have to include negative comments on your own website.

5. Bury. Nature abhors a vacuum. So, don’t give your detractors the upper hand. The easiest way to get negative reviews to show up less often is to let your good news accentuate the positive. The more positive information available online about your company, the less likely negative reviews will appear, when they run a search. Want to run an accurate keyword search? Sign out of Google If you generally surf the web with Chrome then use Firefox or Safari to check your company’s SEO. Keep the results pure by never clicking on a listing during your searches.

Customer Happy Feedback Business Quality Checklist

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Promotional Products Inland Empire, Uncategorized

Trade Show Giveaways: A necessary evil?

match-your-brandingBefore heading to a trade show, do you order giveaways out of obligation, since they are “expected?”

Even as you place the order, do you bristle at the realization that “scoopers” and “bag-ladies” will descend like vultures at your booth, snatching up promotional items so they can drop them into a junk drawer, never again to see the light of day?

If you feel this way, you are not alone. Clients often come to us complaining about the scenario.  Let us put your mind at ease by explaining that there is a science to the art of trade show giveaways.

The Science Behind Trade Show Giveaways

First, answer this question: what is your objective?

Brand Awareness?

Lead Generation? 

Wining and dining prospective clients? 

Each objective requires a slightly different scientific approach: trade-show-image

  • Brand Awareness. To get the most bang for your buck, use a flashy trade show display and offer plenty of easily accessible branding gifts, such as bags for attendees to carry throughout the exhibition hall. Make sure the branding gifts you offer will be used at home or in the office.  All branding gifts should match your branding standards.
  • Pick-up Leads. Since you won’t be able to recognize buyers until they come up to your booth, the best strategy is to get as many people to stop as possible. Do that by branding your booth with a pull-up sign or on the front of your table cover. And, instead of slapping a logo on the front, print: “Free water here” or “Free Wine-tasting here,” both of which are sure to generate buzz and draw large crowds. You’re there to attract as many people as you can, so draw them any way you can. Then, when they arrive at your booth, plan your approach. Come up with a few short questions to determine if they are promising prospects. Finally, give them a branded gift for stopping by, in addition to the water or wine. Make sure it’s a something your ideal prospect would value. For example, if you’re in the home improvement business, consider branding levels, tape measures or hammers, etc.
    trade show display
  • Advance Pick-up leads. Knowing who will attend the trade show in advance is valuable information. Since your booth will be competing with everyone else at the show, stand out by sending an invitation to your booth. The postcard should incentivize them to seek you out at the trade show, so they can redeem their invite for a gift that any key prospect would enjoy. When they arrive, don’t make the mistake of handing them the gift or hiring someone else to distribute the items and send visitors on their way. Instead, plan to ask a few open-ended questions, which you can pose even as you are reaching for their gift. This will initiate a conversation and provide you with valuable information.
  • Wine and Dine your clients. This strategy is different than the rest, as it assumes you will reserve a special room for VIPs. If you want to dress to impress, don’t forget to outfit the room. Represent your brand on items such as logo’d napkins, wine glasses, and trays. Use pull-up, or other temporary wall or floor graphic branded signs. And instead of giving gifts to attendees as they enter, give them as they leave, so you can thank them for coming and offer a wrapped gift.trade-show-stuff-in-hand
  • After the show. Once you’ve picked up leads, made contacts, and connected with everyone on your list, follow up. Do this by calling, sending a personal thank you note, or with your business card and a pen that features their name.trade-show-options-again

Does it all work?  YES!

  • 8 out of 10 consumers revealed that their impression of a brand positively changed directly as a result of receiving a promotional product from the featured brand.*
  • 83% said they are more likely to do business with brands they’ve received promotional products from than brands from whom they have not received promotional products. *

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today

*Resource:  Mapping Out the Modern Consumer – 2017 PPAI Consumer Study

FREE: Everything you Need Guide for Tradeshows, Meetings and Conference guide. 

Promotional Products Inland Empire, Uncategorized

Promo Products for Major/Minor Celebrations

Major Minor Celebration PromosHow to Pull off fantastic Major/Minor Celebrations

In the not too distant past, companies recognized staff members’ accomplishments in five-year increments. But waiting half a decade for a paper certificate that marks nothing but the passage of time failed to encourage occupational initiative and creative thinking. Enter the perfect solution: “major/minor celebrations.” The trend of marking small, personal accomplishments is gaining a foothold in the workforce, potentially due to the mass entry of Millennials into the labor force.

A study done by CQ Researcher defines the nation’s 75 million Millennials (those who are 18 to 34 years old) as the group that currently makes up the largest generation in the United States.Promotional Items Major Minor Celebrations

Also:

  • More Millennials are in the workforce than any other age group.
  • As early adopters of digital technologies, they are helping reshape the way Americans shop, consume news and communicate with one another.
  • Most Millennials were born into a world that “already celebrated the individual.” In her 2006 book, Generation Me, author Jean Twenge, PH.D. wrote that, “self-esteem morphed from an ‘obscure academic term’ to a concept that pervaded the culture by the mid-1990’s.”
  • It became a cliché that Millennials were told they were “special.”

Parents of Millennials are criticized by some researchers and reporters for “coddling their children,” and for “raising a generation of ‘entitled kids.’” On the other hand, this ingrained drive for recognition can serve to motivate employees to go the extra mile. So, take the advantage of this trend and reward your staff members’ for the hard work they have done thus far.

“As Millennials move into leadership, we’ll see more things…changing how work is structured and how places of employment engage with the community,” says Russell Krumnow, author of

“Opportunity Nation.”

Backback Promo ItemWhat would qualify for a Major/ Minor Celebration?

  1. Observe Minor Holidays. With so many holiday parties and events competing for your employees’ attention in December, why wait to celebrate then? Instead, observe minor holidays such as Administrative Professionals’ Day (April 26, 2017), Random Acts of Kindness Day (February 17, 2017), or Don’t Cry Over Spilled Milk Day (Feb. 11, 2017. Producers of the app, Track Maven, have created a comprehensive list of more than 2,300 holidays and observances you could use as a springboard for office celebrations.
  2. Meet Team Goals. It’s important to parcel the journey toward organizational goals into small steps taken along the way. For instance, if your goal is to get to five million dollars in annual sales within 10 years, and you’re currently at $200,000, reaching $400,000 might be a good benchmark. The point is to set a goal that you can achieve in the short term. And when you hit one of the benchmarks, stop to enjoy the achievement.
  3. Honor Personal & Professional Achievements. This could apply to employees who receive promotions, land new accounts, or hit surpass sales’ goals; as well as to people who mark personal milestones, such as winning the lottery, getting married, or earning a graduate degree.celebration-box-with-award

How to Throw the Perfect Major/Minor Celebration

  • Let the world know. Issue apress release, send a letter to the recipient’s college alumni magazine, or write an article about the celebration for your newsletter.
  • Throw a mini-party. You have to see the Celebration in a Box – it’s a celebration that’s perfect and personalized for any occasion!
  • Personal triumphs: If the recipient just ran their first marathon, you may not want to mark the occasion with cake. But how about a banner marking the occasion in their work space! Gift them with a set of blue tooth headphones with the Company logo.
  • Keep gifts at the ready. Order and stow some celebratory gifts in your promo closet. Keeping a few on hand, such as Bluetooth headphones for the athlete, a picnic basket for the newly wed, a Onesie for new parents, or an Action Camera recorded with the event for your new promotion!
  • Include your employees in company goals. Last year, one of On Target Promotion’s clients reached a monumental sales goal. Instead of celebrating with just the sales team, they made the smart decision to include every employee in a company-wide event. They called us one week before the event, asking us to personalize a gift that each one of their employees would appreciate and use, for less than twelve dollars each. One week later, On Target Promotions delivered 450 personalized backpack coolers one day before the celebration. Their employees are still carrying this cooler, which serves as a reminder of a goal that took everyone in the company to achieve.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.

 

Branding, Business Ideas, Uncategorized

Five Product Trends for 2017

Trends 2017 written at notepad on table workplace near cup of morning coffee. New year business and fashion trendings, innovationAdmit it; you can’t review your Twitter feed or Netflix account without noticing “what’s trending.” As a culture, we have become obsessed with anything and everything on trend. And why not? If you can figure out what’s popular right off the bat, you might save yourself a lot of time and money you may have otherwise spent on lethal losers. In many cases, the court of public opinion rules fairly. When it comes to fashion, for example, think tartan, white trainers and shredded jeans winning out over color blocking, furry footwear and pajamas-in-public.

On Target Promotions relies on the same forecasting techniques big retailers use to predict trends. What’s more, as trend-setters ourselves, we don’t just follow lock-step. Instead, we help our clients discover fresh, exciting products that will wow their own clientele. We invite you to benefit from our experience. Check out these five categories which promise to capture the imagination of every shopper in 2017, whether he or she shops on Main Street or exclusively online:

Categories:

1. Simplify– As handheld technologies keep us wired 24/7, 2017 calls for a return to a simpler, quieter time. Offer your customers an escape, with products that feature subtle details, clean lines, monochromatic colors and natural materials.

Sample products:

pcna-trend-guide-2017
pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017


2. Seek & Explore– Maybe it started with reality television shows filmed on location in exotic locales. Or it could have been the introduction of group travel coupons to the masses. Whatever the cause, the effect is that Americans love to explore. Whether it’s by bike, automobile, train, plane, or on foot, people are trading couch-potato-idleness with an itch to get-up-and-go. And they want to travel lightly. Reach for products that are travel-ready without sacrificing form for function.

Sample products:

pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017seek-4



3. Techtronic– As much as we long for quieter days, few of us are prepared to completely turn our backs on the conveniences and connectivity associated with tech. With each innovation – from virtual reality goggles to drones – what matters most is being the first to acquire whatever the intuitive new “it” item is, be it shiny electronic gadgets that feature ultra-modern translucent materials or everyday items that sport funky geometric shapes and eye-catching iridescent finishes.

Sample products:

pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017tech-5tech-6tech-7


4. Discarded– This dark trend is likely a reaction to the disposable world demonstrated by television, social media and celebrity. Despite being part of virtual communities, people in 2017 have resigned themselves to a condition of abject loneliness. Their mood is reflected in monochromatic colors, distressed fabrics and grungy textures, all of which have shown up in film for years and have just recently begun appearing off screen.

Sample products:

discarded-1discarded-2discarded-3


5. Re-evolve– For those who shun convention, the hunt is on for products that boast authenticity, many of which hearken to a time when handmade items, crafted with care were more common than mass produced pre-fabrication. This classic look is achieved with muted colors such as olive, grey and red – as well as materials such as brick, wood, cotton, metal and glass.

Sample products:

revolve-1revolve-2revolve-3revolve-4revolve-5


OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.

Uncategorized

All in Good Health: Healthy Holiday Gift Ideas

Health quote. Typographical Poster.The holidays are upon us, providing the perfect opportunity to come up with tangible ways to show appreciation for all of the professional people in your life. And what better way to express gratitude than to encourage good health at a time when so many succumb to sickness?

Unfortunately, illness is an unwelcome companion that often accompanies the holiday season. Experts disagree about the cause. Some attribute the anomaly to travel. Others point to what’s known as the “let down effect,” while others blame Thanksgiving, Christmas, Hanukkah and New Year’s festivities because they require people to congregate, which increases exposure to viruses and bacteria.

Healthy Holiday Gift Ideas

Whatever the cause, we have come up with some gift ideas that will help your clients, patients, customers, vendors and friends beat the sniffle-filled storm:duffle-bag

  • Work out – resist the temptation to let holiday happenings overtake your fitness regime. But don’t beat yourself up. It may not be possible to fit five workouts in a week between get-togethers, shopping trips and holiday baking. But instead of giving up, make a commitment to run, bike or Zumba at least three days a week.

     

  • showroompic-5Eat right – comfort food is appealing when temperatures drop and time is in short supply. But you can’t expect your body to run right if you are filling it with junk food. If cold meals like salads leave you uninspired, make a pot of hearty vegetable soup to grab on the go.
  • Sleep – experts recommend at least eight hours per night for adults, although a Gallup poll reports that 40 percent of all Americans just 6.8 hours of shut eye per night. If you can’t get a full eight, try to catch a catnap, which has been proven to improve performance.
  • Drink water, which regulates temperature, lubricates and cushions joints, protects spinal cord as well as other tissue, and helps eliminate waste through urination and perspiration.
  • qpic-1Sanitize! Wash your hands with soap and hot water as often as possible during the holidays. If you don’t have access to a sink and faucet, avail yourself of hand sanitizer, which is known to reduce bacteria on skin.

Healthy Holiday Gift List 2016

Help your clients, customers, vendors, family and friends avoid the Germ Grinch this year by giving them branded, health-related holiday gifts. Order soon for brand reinforcement designed to keep everyone on your gift list in the pink.  Here are a few of our favorites for the 2016 Holiday Season:

  • Antibacterial wipes
  • Aromatherapy sets
  • Bandage dispensers
  • Blender kits
  • Breast exam shower chartsshowroompic-2
  • Camelback bottles
  • Digital thermometers
  • Drawstring sport packs
  • Duffle Bags
  • Earbuds
  • Emergency preparedness packs
  • Energy snack mix packs
  • Exercise bands
  • Exercise sets
  • Filtered water sport bottles
  • First aid kits
  • Fitness shakers
  • showroompic-1Fitness Trackers
  • Food & Fitness journal
  • Food steamer
  • Free weights
  • Hand sanitizer
  • Health & wellness kits
  • Healthy holiday pet snacks
  • Heart rate monitors
  • Hot/cold packs
  • Jackets
  • Jump ropes
  • Lip balm
  • Med trackers
  • Medical history diaries
  • Medicine bottle openers
  • Nuts and dried fruit
  • Phone soap chargersqpic
  • Pill boxes
  • Reflective fitness arm bands and waist sets
  • Resistance bands
  • Shake-it-up salad setsshowroompic
  • Snack containers
  • Sports headbands and wrist bands
  • Sports towels
  • Stopwatches
  • Stress relievers
  • Sunscreen
  • Tissue dispenser
  • Toothbrush covers
  • showroompic-3Travel pouches (perfect for walking, jogging or running)
  • Tumblers
  • UV clothing
  • UV safe indicator cards
  • Wearables
  • Yoga mats

Healthy Holiday Case Study

An On Target client asked us to help them with a gift that would help their employees move. They understood that the healthier their staff members were, the more alert they would be at work and the less time they would spend away from the job. So they set a walking goal for their employees for a 3-month period. Each employee who reached the goal received a gym duffle bag. This program was a win-win: healthier employees had fewer sick days and employees were delighted with a reward that marked their achievement.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.

Branding, Holiday Promotions, Promotional Products Inland Empire, SWAG, Uncategorized

Swag on Target

swagTheories abound as to the exact meaning and origin of the word “swag:”

  • Some say it originally referred to goods stolen by a burglar.
  • Others believe it to be an acronym standing for phrases such as:
    • Souvenirs, Wearables, And Gifts
    • Stuff We All Get
    • Stuff We Are Given
    • Stuff We Ain’t Got
    • Sealed With A Gift
  • Merriam Webster defines it as, “a noun used to describe promotional items since the 1960’s” — referring to everything from promotional records sent to radio stations to free slippers for airline passengers.olive-oil-setWhatever its origin, the term caught on when Hollywood actors and actresses started receiving bags of valuables at award shows. This practice broadened the meaning and eventually came to encompass anything given to an attendee of an event (such as a conference) as a promotional gift.

At On Target Promotions, we use the term “swag” to refer to fun, free branding items placed in bags of exited award winners and party-goers as well as trade show attendees. And it is our pleasure to offer the best available swag for our customers, clients, vendors and friends.

Although people tend to think of swag in terms of common items such as T-shirts, mugs and pens, your options for branded gifting are virtually endless. And the great thing about swag is that it has staying power. When you give a prospect or client a unique item that they can use time and again, your brand will be reinforced each time the logo-d item is used.

tech-swagHere are some of our favorite ideas for your Company’s Swag:

  • Backpacks
  • Blankets
  • Bluetooth speakers
  • Bluetooth headphones
  • Cord winders
  • Cosmetic cases
  • Crystal paperweights
  • Desk caddies
  • Drones
  • Fine chocolates
  • Fitness trackerstechleader
  • Flannel shirts
  • Flashlights
  • Golf and workout towels
  • Jackets
  • Mugs
  • Power banks
  • Reusable bags
  • Screen cleaners
  • Selfie sticks
  • Sport bottles
  • Stemless wine glasses
  • Tablet and smartphone cradles
  • Tech cases
  • Tool Kits
  • Throwsholidayboxbanner
  • Totes
  • Tumblers
  • Umbrellas
  • USB chargers
  • Virtual reality viewers
  • Wine
  • Yummy Food Gifts

OnTarget Promotions helps hundreds of clients across Southern California use swag to great effect. Here is what one such customer has to say:

“On Target Promotions has been supporting Sysco Riverside since its founding in 2013. The service we have received has been exemplary. The entire team at On Target Promotions has a great ability to help us find the items we need to brand our company and satisfy our customers.

The crew there does more than source logo items for us. They help us to come up with the right items in sometimes very unrealistic timelines and still manage to come through. We have worked with over 25 brands and purchased hundreds of individual line items through On Target Promotions. Their communication and shipment tracking is always extremely thorough.”

~Dan Meeker, Director of Business Resources & Marketing, Sysco Riverside

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Uncategorized

Holiday Traditions On Target

img_0371The Great American Melting Pot contains a wealth of holiday traditions which can be traced to countries across the globe:

Christmas

  • Christmas trees were first used in Germany. Long before the advent of Christianity, plants and trees that remained green all year had a special meaning for people in the winter. Just as people today decorate their homes during the festive season with pine, spruce, and fir trees, ancient peoples hung evergreen boughs over their doors and windows. In many countries it was believed that evergreens would keep away witches, ghosts, evil spirits, and illness. Germany is credited with starting the Christmas tree tradition as we now know it in the 16th century when devout Christians brought decorated trees into their homes.
  • Santa Claus (aka St. Nick) is said to have first shown up bearing gifts in Scandinavian homes. Most kids learn that Santa Claus comes from the North Pole, but children in Scandinavia are taught he lives a bit farther south. Where exactly is a matter of much debate, with businesses in Finland, Sweden and Norway competing to cash in on the cachet that comes with claiming Santa’s hometown.
  • Letters to Santa. According to Smithsonian Magazine, the earliest Santa letters are similarly didactic, usually coming from St. Nicholas, rather than written to him. When postal workers began hand-delivering mail to urban centers during the Civil War, the shift made Americans view the mail as a pleasant surprise rather than a burdensome errand. As the postal system became more formalized and efficient, the cost of postage began dropping in the mid-1860s. The price drop made parents more comfortable with paying for stamps, and children began to view the postman as an actual conduit to the Jolly Old St. Nick.img_0372
  • St. Nicklaus’ arrival down chimneys to fill stockings hails from the Netherlands. In 1823, this tradition went mainstream with publication of what has now become a children’s classic, The Night Before Christmas.
  • The idea of Santa’s sleigh being drawn by reindeer was first made popular in Switzerland.
  • The first documented Christmas parade was reportedly held in Peoria, Illinois in 1888. Decorated with garland and red ribbons and pulled by a team of horses, a covered wagon rolls along Main Street in Peoria, Ill each November heralding Santa Claus’ arrival. For nearly 125 years, the parade has kicked off the start of the Christmas season, persevering through the 1929 stock market crash, blizzards and rainstorms. Even during World War II, when New York City’s famous Macy’s Thanksgiving Day Parade was sidelined for three years, Peoria’s Thanksgiving weekend spectacle continued to bring holiday cheer.
  • img_0369Elf on a Shelf began as a book penned by a mother/daughter team over a cup of tea. The pair decided to write a book about their personal tradition of writing notes to an elf sent by Santa, who came to watch over them at Christmas time. A companion toy was created in 2005 and has already found his way into 17 percent of all American homes over the past 10 Christmas seasons.

 Chanukah

  • Often called the Festival of Lights, the holiday is celebrated with the lighting of the menorah, traditional foods, games and gifts. While most Jewish feasts and festivals can be traced to the New Testament, relatively new retail takes on Jewish holiday traditions are owed entirely to entrepreneurial ingenuity.
  • Mensch on a Bench was the brainchild of a rabbi who recently appeared on Shark Tank. During its first year in production in broad 2014, the product caught on with Jewish families, with $900,000 in sales.
  • Dreidels are traditional, but one company has is re-introduced them as spinning tops. Based on what they refer to as an “American vintage game,” the tops boast all new spinners made from “the finest quality aircraft grade stainless steel which is machined using state of the art CNC turning centers and precision balanced for a piece that will spin perfectly and last forever.”img_0370
  • Food Network has reinvented potato latkes to take them mainstream. Thanks to the popular network, people of all faiths and ethnicities are enjoying potato-pancake based recipes all year long.

Kwanzaa
A seven-day festival that celebrates African and African American culture and history, Kwanzaa is celebrated from 26 December to January 1.

  • Seven days of candles point to the principles of the holiday, which was created in 1966 by Dr. Maulana Karenga.
  • At the first Kwanzaa Holiday Expo, held in 1993, ice cream magnates Ben and Jerry introduced sweet potato ice cream, while other exhibitors showcased dark-complexioned dolls, African art, Jamaican root tonic, Kente cloth neckties, handcrafted African roses and an odd contraption that gives a passable back massage.
  • Today, Kwanzaa is observed with African-centered books, cards and art objects and coloring contests for children.

Happy Kwanzaa Greeting Card Design TemplateMake the most of holiday traditions in 2016 by ordering promotional products for your clients, prospects, vendors and employees. Start your own Holiday Traditions with one of these suggestions for gift giving this Holiday Season:

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email  us @ Deb@OnTargetPromotions.com to start your project today.

Holiday Promotions, Uncategorized

Affordable Holiday Gifts On Target

christmas-sack-964342_960_720According to the National Retailer’s Association, consumers will spend nearly four percent more this year on holiday gifts than they did in 2015. In fact, according to NRF president and CEO Matthew Shay, “All of the fundamentals are in a good place, giving strength to consumers and leading us to believe that this will be a very positive holiday season.

The NRF holiday sales forecast is based on an economic model which uses several indicators such as consumer credit, disposable personal income and previous monthly retail sales releases. Their data shows an average increase in holiday sales for the past 10 years of 2.5 percent.

More projections about Holiday Spending in 2016:person-on-package

  • Non-store sales should increase between 7 and 10 percent — to as much as $117 billion.
  • Projections released by PWC on October 4, 2016 put holiday spending at the highest level since the Great Recession.
  • Analysts with financial firm Apprisen say that the average U.S. consumer spent about $830 on Christmas gifts last year.
  • The International Council of Shopping Centers also gave a rosy projection, forecasting a 3.3% spending increase at physical stores, compared with a 2.2% gain in sales last year.
  • Most experts agree that online shopping will increase at a much quicker rate than sales in storefronts, as consumer confidence in e-commerce grows.

bundle-up-setAs you know when you own or manage a business, one of the first steps to take in regard to holiday shopping is to set a budget; doing this will help you stay on target, so you won’t overspend. Decide how much you can afford to invest for everyone on your business gift list: clients, prospects, service providers, and employees. Of course, you can always adjust budgets later. But setting spending caps will help you determine the types of gifts you buy after you have set budgets for each category.

No matter how much you plan to spend this holiday season, your promotional consultant can show you how to stay within that budget and give a gift that the recipient will enjoy and use!   They will show you an affordable, thoughtful gift to remember customers, clients, prospects and friends, while simultaneously reinforcing your brand. On Target Promotions in Riverside, California offers thousands of gift ideas to suit virtually any budget. Their promotional consultants are trained to choose “just the right gift” for your company’s needs.stuffed-animal

Affordable Holiday Gifts for 2016

  1. Tumblers
  2. Blankets
  3. Stuffed animals
  4. Journals
  5. Hot Cocoa Set
  6. Umbrellas
  7. Business Totes/Bags
  8. Photo Frames
  9. Wine/Beer Sets

Gift box with ribbon bow on laptop keyboard. 3d rendering.

A few more great affordable ideas:

  1. Pen sets
  2. Tech Gifts
  3. Copper Moscow Mule Mugs
  4. Holiday Ornaments
  5. Jackets
  6. Glove & Scarf sets

Click here to see more  Affordable Gift Ideas.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.