Latest Event Updates

On Target with Food

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young woman preparing food and looking at tabletAccording to Neilsen Ratings and U.S. Census figures, in 2013, Food Network claimed an estimated 99 million viewers (which represents a whopping 75% of Television Market Share).  Since that time, ratings have slipped by some 20 percent, leaving one Forbes writer to question whether the network remains relevant. We won’t leave you in suspense: it does!

Consider the following:

  • Food Network ranks first among all cable networks, with a demographic that is inclined to purchase what is being advertised on the network.
  • The network consistently ranks in the Top 15 in total viewership and is considered a Top 10 upscale cable network.
  • com is the number one food brand across all digital platforms.
  • 13 million people are connected to Food Network through social media.
  • 31% of the viewers of Food Network have graduated with at least a four-year degree from a university or college.
  • The average household income of a Food Network viewer is $80,331.
  • 17% of those who watch Food Network are employed in a white collar profession or hold a managerial position.
  • About five million people who watch Food Network will visit the network’s website at least once over the course of a month.

Fruit cake

While the debate about the network continues, suffice it to say that whether or not we watch the cable network devoted to it, Americans are obsessed with food. When we aren’t cooking or eating it, we are busy reading recipes, snapping and sharing pics of it, shopping for gadgets and gourmet ingredients so we can prepare it, or making reservations. So a great way to appeal to your customer base is to take make the most of the craze by ordering trendy food-related promotional products. Whether you decide to go with something edible or trendy tools of the trade, here are a few ideas to get you started:Hand drawn set of kitchen utensils on a chalkboard.

  • Bamboo or Wooden spoonsfood set
  • BBQ sets
  • Bottle bags
  • Bottle openers
  • Bottle stoppers
  • Canvas grocery totes
  • Coasters
  • Cookie cutters
  • Cutting boards
  • Egg slicers
  • Farmer’s Market mesh bags
  • Graters
  • Herb gardens
  • Ice cube trays
  • Jar openers
  • Measuring spoons and cups
  • Mugs
  • Oven mitts
  • bbq setPizza cutters
  • Pizza, Pasta and Pie servers
  • Plates
  • Portable lunch containers
  • Salt & Pepper shakers
  • Sandwich bags
  • Spatulas
  • Spice jars
  • Spoon rests
  • Storage containers
  • Tea infusers
  • Timers
  • Tongs
  • Trivets
  • Tumblers
  • Vegetable peelers

Case Study in Point

Personalized, flexible cutting boards worked well for a healthcare clinic.
Personalized, flexible cutting boards worked well for a healthcare clinic.

Objective:

A regional healthcare facility dedicated to increasing patients healthy lifestyles was looking for the perfect item to give all of their clients which would not only improve the clinics brand awareness but would also be used on a daily basis to assist in developing a healthy diet.

Strategy:
Price point was critical as there was a ‘high perceived value.’ In addition, compliance with federal regulations was a must. They were presented with several options but soon determined the Flexible Cutting Board was the perfect answer to their brand strategy.

Results:

The results of the promotion were greater than expected. Clients welcomed the Flexible Cutting Board and began using it in conjunction with the nutritional counseling they received from the clinic. While eating healthy soon became the ‘standard’ among their patients, a subsequent reduction in cholesterol, blood lipids and weight loss followed. The clinic was so pleased with the results, they routinely order other “houseware” items as complimentary marketing pieces.

On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For your Free Guide to the  Top  10 Hottest Home Improvement Gifts, call (951) 682-8427 or email us to start your project today.

Home & Garden On Target

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diy imageAmericans have been bitten by the home improvement bug…and it is big! In fact, networks that feature programming about fixing up, flipping, buying and selling houses (such as those which appear on DIY and HGTV) are some of the most watched programs on television today.

DIY Girl Illustation

Considered a ratings powerhouse among primetime viewers ages 25-54, HGTV boasts record-breaking numbers of viewers for shows such as: Fixer Upper, Ellen’s Design Challenge, Brother vs. Brother, Flip or Flop, House Hunters, and Beachfront Bargain Hunt.

Also, according to HGTV, an average 9.4 million viewers tune in to the network during primetime each week, spending 85 minutes per week watching HGTV programs. What’s more, home improvement pins are among the most clicked posts on Pinterest boards, Facebook status reports and Twitter feeds.

And our obsession with home improvement doesn’t stop at screen time. According to a recent report by CNBC, rising home turnover and price appreciation, along with job and wage growth, are driving demand and sales growth at the nation’s two largest DIY retailers – Home Depot and Lowe’s. In total, Americans are said to have spent some $150 billion on home improvement projects in 2013…the most recent data tracked by the National Association of Home Builders. To capitalize on the trend, hardware and home improvement retailers are providing interactive merchandise displays and kiosks, POP signage, in-store workshops, product demos, and online resources designed to build brand loyalty. garden tool set

So what does all of this mean for business owners and non-profit directors? The majority of your clients will likely participate in some sort of home improvement project this year…from simple repairs to major remodels. Promotional products that appeal to home improvement hobbyists are a great way to reinforce your organization’s brand.

Home planning and preparing.
House shaped paper cutout and tools on wooden table.

Here are a few ideas of products that naturally lend themselves to promotional personalization:

 

  • Flashlights
  • Gardening Tools
  • Hammers
  • Knee Savers
  • Levels
  • Journal Books
  • Paint Sticks
  • Carpenter Pencilstools-image
  • Yard/Measuring Sticks
  • Safety Glasses
  • Scissors
  • Screwdrivers
  • Shovels
  • Stress Relievers in the shape of construction hats, hammers, bulldozers…you name it!
  • Tape Measures
  • Tool Kits
  • Work Buckets

pocket screwdriver kitSaving water during the California drought has become a must. Several On Target Promotion’s water district clients have successfully used home improvement gifts to encourage their clients to make needed repairs and save water. These range from buckets to collect shower water and screwdrivers to make sprinkler repairs to low water use nozzles and shower heads.

On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For your Free Guide to the  Top  10 Hottest Home Improvement Gifts, call (951) 682-8427 or email us to start your project today.

Pets OnTarget

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Puppy and kitten and guinea pigFew would argue that Americans love pets. According to the ASPCA, 42 percent of every American household includes a dog and 34 percent have a cat. In total, 75 million dogs and 83 million cats are owned in the United States. For their part, the American Veterinary Association (AVMA) reports that American’s love affair with animals does not end with dogs and cats. Other popular companion pets include birds, fish, ferrets, rabbits, hamsters, guinea pigs, gerbils, turtles, snakes, and lizards…to name a few.

And people love spending money on their four-legged, furry friends. According to an article in Time, Americans spend a total 60 billion dollars a year on pet-related products. And the American Pet Products Association (APPA) reports that, in 2015, Americans purchased:

  • $2.19 billion on live animal purchasesYorkshire terrier dog taking a bath
  • $23.04 billion on pet food
  • $14.39 billion on supplies/OTC medicine
  • $15.73 billion on vet care
  • $5.24 billion on services such as grooming and boarding

doggie play pack_lrWhat’s more:

  • Americans routinely give birthday presents to their pets.
  • Each fall, people purchase one third as many Halloween costumes for pets as they do for children.
  • People spend five billion dollars a year on holiday gifts for their pets.

Most psychologists and animal lovers agree that pets enrich our lives, alleviate stress and provide unconditional companionship.

As an entrepreneur or non-profit director, this trend is noteworthy because it showcases just how perfect promotional pet products could be for reinforcing your organization’s brand…whether or not your product or service has anything to do with pets! After all, your clients and prospects are three-dimensional people with lots of interests outside of their day jobs. So why not provide them with something pet-related that will make them smile? dog bones package

OnTarget Promotions’ Shopping Center clients have a special pet happy hour that draws a crowd to their bars and restaurants. Their shoppers enjoy the promotional gifts their pets receive. These promotional gifts are very “retail looking;” such as their Yappy Hour dog treats. What puppy doesn’t appreciate dog bones, and what owner doesn’t want their puppy to be happy?

Pet-Related Trends  

  • Raised pet bowls. Why should your dog or cat have to stoop for his or her meal? Bowls in virtually every size, style and color are popping up on props.3745
  • Portable canine backpacks. People are starting to bring their four-legged family members with them wherever they go. While many walk under their own power, others arrive in stylish bags or carried on their owners’ backs.
  • Pet-friendly hotels and restaurants, many of which offer special menus, baskets, toys and disposable bowls.
  • Eco-friendly products such as “green” waste pails, boiled-wool toys, bamboo pet wipes and recycled fleece mats.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For a free guide to pet promotions, call (951) 682-8427 or email us to start your project today.

Tech OnTarget

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Internet of things vector graphic icons setThe Internet of Things (IoT) is a hot tech topic these days. Defined as a system with the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction, IoT is just the tip of the iceberg relative to the way that technology has begun to impact our everyday lives.

Consider Wi-Fi, alone, which has changed the way we work, play, and even raise our kids. Today’s homes and offices would be unrecognizable to workers of the past thanks to Wi-Fi-reliant innovations such as email, video conferencing, laptop and tablet computers and other relatively recent innovations. Meanwhile, more and more of our personal time is influenced by our gadgets. In fact, for better or for worse, as a culture, we are finding it difficult to unplug.

3d printing of house. Schematic 3d illustration.

Here are 10 examples of how heavily we already rely on tech:

  1. 3-D Printing
  2. E-Books
  3. Global Positioning System (GPS)
  4. Interactive Calendars
  5. Mobile Banking
  6. Smart Phones, Laptops, Tablets & Desktop Computers
  7. Streaming Music and Video Subscriptions & Bluetooth Speakers
  8. Talking Tech (Google Maps, Siri and Cortana, Amazon Echo)
  9. Virtual Reality Gaming
  10. Wearable Health & Fitness Monitors

As anyone who has ever seen a science fiction movie can attest, the future promises more of the same. So, since technology isn’t going anywhere, a great way for business owners to promote their brands is with tech swag. After all – brand recognition is most effective when applied to something that customers and prospects use every day.

Business owners can choose imprinted tech gadgets for promotional giveaways, corporate swag, or even internal branding – all with options to fit virtually any budget.

speaker image (1)Here are just a few ideas of customizable items to consider:

  • Bluetooth speakers
  • Cellphone Cases
  • Cellphone Power Banks and Chargers
  • Cellphone Stands
  • Computer Cases
  • Computer Travel Kits
  • Cord Decals
  • Cord Organizersstylus-pen.jpg (1)
  • Digital Photo Frames
  • Fitness tracker bracelets and watches
  • Flexible, Wireless Keyboards
  • Gadget Grips
  • iPad sleeves
  • Keyboard Cleaner
  • Laser Pointers
  • Media Charging Stations
  • Media Stands
  • Mice (The electronic variety)
  • Microfiber Cleaning Cloths
  • Mouse Pads
  • Retractable Charging Cables
  • Stylus Pens
  • Selfie Sticks

Playing Catch Monsters Game on Smartphone, a hand drawn vector cartoon illustration of a little kid playing video game on his smartphone.

Another way to catch the tech wave is by offering premiums to those who are using augmented reality games such as Pokémon Go.  The app’s growing ubiquity has clicked with business owners, who see it as a way to lure customers and build connections. A Culver City, California, ice cream shop. Coolhaus, launched a promotion offering a free cookie to customers who showed them a picture of a Pokémon caught at their location. Even business owners without nearby Poké Stops are also finding ways to take advantage of the Pokémon craze. Smoketown Helicopters in Lancaster, Pennsylvania, is advertising Pokémon Tours to help players catch Pokémon from the air.

Here are just a few ideas to consider as an incentive to players who show a picture of a Pokémon caught inside their location:

  • Free Earbuds
  • Free Flash drive (Load it with a special offer from your store.)
  • Free Touchscreen Gloves
  • Free Car Charger

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Riverside Big Business & Small Enterprise

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Riverside-ca-oranges (1)Located in the heart of the Inland Empire, Riverside, California was named for its location beside the Santa Ana River. With a population of approximately 317,000 residents, the city is 60 miles east of Los Angeles, near sea level, at an elevation of 827. Riverside was founded in the early 1870’s and is currently the 59th most populated city in the United States and the 12th most populous in California. Like most Southern California communities, Riverside was initially known for a thriving citrus industry – with miles of orange, lemon, tangerine and lime trees peppering the landscape.

Riverside is home to a variety of historical landmarks as well as fascinating museums and unique opportunities for education and adventure. Here are just a few:

Historical Landmarks

  • America’s Parent Navel Orange Tree
  • Benedict Castle
  • California Citrus State Historic Park
  • Heritage House
  • The Historic Fox Performing Arts Center
  • Historic Victoria Avenue and the Roosevelt Palm
  • The Mission Inn Hotel & Spa
  • Riverside Main Street’s Sculptures of Famous Leaders

Arts Colorful Squares BurstMuseums & the Arts

  • Barbara & Art Culver Center of the Arts
  • March Field Air Museum
  • The Mission Inn Museum
  • Riverside Art Museum
  • Riverside Metropolitan MuseumMuseum Sign
  • Riverside Municipal Auditorium
  • Riverside National Cemetery’s Monuments and Memorials
  • The University of Riverside/California Museum of Photography
  • UC Riverside Sweeney Art Gallery

Outdoor Attractions

  • California Citrus State Park
  • Castle Park
  • Downtown Farmer’s Market
  • Mt Rubidoux
  • Oak Quarry Golf Club
  • Riverside Sports Complex
  • Sycamore Canyon Wilderness Park

beautiful golf courseEducational Centers

  • Gary Anderson Graduate School
  • California Baptist University (CBU)
  • California Southern Law School
  • Center for Social Justice and Civil Liberties
  • Intercoast Colleges
  • Kaplan College – Riverside
  • La Sierra University
  • North-West-College-Riverside
  • Riverside City College (RCC)
  • The University of California Riverside (UCR)

Riverside is also home to big businesses and small enterprise, with the Greater Riverside Chamber of Commerce boasting a membership which includes 1,300 business owners,  civic organizations, educational institutions and individuals. One such business is On Target Promotions, which has been helping entrepreneurs and community leaders market through promotional products since 1985.Coachella Palm Trees and Clear SkiesPalm Trees and Clear skies fill the image in Coachella, California. Two airplanes flying past in the distant background. Summertime and the living's easy.

Dennis and Debbie Johnson, owners of On Target Promotions, were born and raised in Riverside, CA. The city is a place they hold near and dear to their hearts, as they have built friendships within the community dating back to their days in elementary school. Debbie also serves the community by serving on boards at the Greater Riverside Chamber of Commerce. Since education is one of her passions, Debbie also serves on the Business Education Partnership and is co-chair and volunteer coordinator of College and Career Fair, which sees some 7,000 attendees each fall at the Galleria at Tyler. While not on the job, the couple serve at their local church, Dennis as an elder and Debbie as a women’s Bible study leader. They enjoy walking in the evenings near their Riverside neighborhood.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

The Story of Promotional Products

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Promotional products doodleThe first documented use of promotional products in the United States were commemorative buttons made by a Scottish engraver in 1789 to mark the inauguration of George Washington. Thereafter, the use of promotional products gained enough traction to birth the promotional product industry we know and love today.Metal Letterpress Types.
A background from many historic typographical letters in black and white with white background.

One of the earliest contributors to the budding industry was a newspaper man named Jasper Freemont Meek. Like many of his contemporaries, Meek supplemented his newspaper printing income by printing other items between editions. His first idea came when he saw a child drop her school books in the dirt. He brainstormed FREE burlap bags reading: “Buy Cantwell Shoes” to promote his client’s company. Cantwell and the children were delighted at this new advertising idea.

Artboard 1-100 (2)On the heels of his burlap bag success, Meek started printing company names on horse covers, and eventually opened the first ever promotional products company in 1887, the Tuscarora Advertising Company. Meek’s first competitor was a man named Henry Beach. Both men aggressively sold printing packages for virtually anything that could fit onto a newspaper press, such as cloth caps, aprons, hats for horses, marble bags, buggy whips, card cases, calendars and fans.

Further Matters of Note in Promotional Product History:

  • The use of metal signs was first used to advertise products such as Coca Cola and Budweiser
  • The concept of an “art calendar” was established in the late 1800’s by other early industry leaders, Thomas Murphy and Edward Burke Osborne.
  • By 1894, Osbourne acquired a process now known as letter press printing.
  • In 1904, representatives of 12 manufacturers of advertising goods formed an industry trade association they called the Advertising Manufacturer’s Association. That group is now called the Promotional Products Association International (PPAI).
  • Although the industry was hit hard by the Great Depression, it was booming by the late 1940’s.
  • Today, membership in the PPAI is more than 10,000, with industry sales of $17.5 billion.
  • Founded in 1985 by Debbie and Dennis Johnson, OnTarget Promotions is located in Riverside, California. Over the past 31 years, Debbie has served on the PPAI board as Awards Committee chair, which gave her the joy of judging the best of the best promotional programs. On Target has also received the President’s Council Award and the Million Dollar Circle of Excellence Award for the past nine years.

Vintage 2016 wall calendar with watercolor birds and flowers; March

Promotional Products Work

A basic marketing principle suggests that it takes seven “touches” before someone will internalize your call to action (become your customer). These touches can take many forms:

  1. Meeting face-to-face, in a meeting, at a networking event or a tradeshow
  2. Seeing a physical or digital ad
  3. Seeing your social media posts in a news stream
  4. Receiving your e-newsletter other electronic marketing piece
  5. By phone
  6. Word-of-mouth recommendation of a friend or colleague
  7. Seeing your brand displayed on a promotional product – This method of advertising is a no-brainer, because potential clients will see your logo as many times as they use the product it displays. So you could potentially increase the number of touches simply by giving away your personalized pen, notepad or coffee cup.

For the last three years, OnTarget Promotions’ client Blackhawk Plaza has held a Summer Concert Series, designed to increase traffic at the shopping center’s stores. Community support is key to the success of this series, so they purchased branded promotional items to tie in with the series to “woo” attendees. The strategy works, as the plaza has repeatedly “sold out” of the T-shirts because the community wants to support the event and loves the look of Blackhawk-branded apparel.  blackhawk goodies (1)

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

 

 

 

Product Spotlight: Adult Coloring Books

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Coloring-BookWe have all seen these books online and in retail stores everywhere! But why are they so popular? Adult coloring books are a fantastic product that allows you to relax and have a bit of fun. Studies show that art is therapeutic and the creativity it ignites can help reduce both physical and emotional symptoms of stress. Since coloring elicits a calming mindset, it can also help improve our focus and concentration. It is a wonderful activity for relieving the mind of negative thoughts and feelings (Dovey, 2015).

Adult coloring books are in high demand and now your company can have their own set of BRANDED books. Clients will see your logo on the front cover every time they color. With up to 24 pages of detailed coloring designs, this product will certainly be a cherished keepsake before and after the pages are filled.

Remind your clients to take a moment for themselves. Mail your coloring book with a thank you card to recent customers or pair with an educational brochure. Get ready for spring with a nature coloring theme or imprint your logo with a date and website to promote an upcoming event. Give the gift of relaxation to show your company truly cares about the well-being of its clients.

To order your branded Coloring Books: Call (951) 682-8427 or Email Deb@OnTargetPromotions.com

References

Dovey, Dana. (2015, Oct 8). The therapeutic science of adult coloring books: How this childhood pastime helps adults relieve stress. Medical Daily, Under The Hood. http://www.medicaldaily.com/therapeutic-science-adult-coloring-books-how-childhood-pastime-helps-adults-relieve-356280