Branding, Business Ideas, Promotional Products Inland Empire, Uncategorized

Client retention. Have you left your first love?

Notepad with words  we love our customers on a wooden backgroundHave you left your first love?

Are you still pursuing your current clients as if they still mean something to you?

Remember how it felt to become the “new member” at your health club? Personal trainers walk you around; show you the equipment; shower you with gifts (remember the “new member” T-shirt and workout towel? They do whatever it takes to make you feel like royalty! Now, fast track to your daily visit to the club six months later. Are you warmly greeted? Do they still help you when you ask questions? Do they continue to extend thanks mid-year for your membership? Mind you, we’re not picking on health clubs. The phenomenon is not limited to fitness. Now, let’s bring the point back to your own business. Are you spending more dollars, cents and time pursuing new clients than romancing current customers?

Client Retention vs New Customer DevelopmentCustomer retention

After opening the doors as a new business owner, your first thoughts turn to customer development. You know your company won’t go far unless you land a prized client base. Fast forward to now. You’ve been in business for a while and eventually face a tipping point. How do you continue to develop new business relationships while simultaneously making sure your current clients feel “special?” (After all, they were the ones that made you!) How do you strike that balance? Where is your time better spent? Pursuing new clients or romancing the current ones?

how to keep the customerClient Development vs Client Retention: Which is more important?

According to the Harvard Business Review, it’s not even close. “Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client — you just (need to) keep the ones you have happy. Frederick Reichheld of Bain & Company research shows increasing customer retention rates by 5% increases profits by 25% to 95%.”

Although many business owners are aware of these statistics, most (44%) choose to focus more on acquisition than retention (18%) to their peril. Forbes blogger Larry Myler explains the folly in this approach:

“If we can keep a larger percentage of (existing) customers for a longer life cycle, we build on a revenue foundation that is more profitable and predictable; two factors that have created tremendous wealth for entrepreneurs.”

Customer retention research reveals that, on average, the reasons 68% of customers change brands is due to “perceived indifference.” In other words, they end up leaving because they feel as though the company didn’t care about their business.have you left your first love - things I love about you2607434_960_720

Fortunately, there is an easy fix: “In today’s fast paced business environment there’s a disconnect, and it’s a big one. Business owners are consistently focused on acquiring new customers through ‘innovative’ marketing campaign, says Randy Garn, co-founder of a customer connection company. “They want a better go-to-market strategy, stronger billboards and catchier marketing phrases. But their customers have never felt more detached. With today’s technology, it is now possible to have a person-to-person relationship with every customer. The more personal and authentic the relationship, the more indispensable it becomes.”

How to Retain Clients

To make sure existing customers continue singing your praises, build a tight connection on the Internet and in person:

  • free-wifi-1563024_960_720Social Media – Develop a relationship with brand ambassadors by paying attention to review Respond to people who leave reviews – even the ones that are negative. Replying and working to address their concerns demonstrates that you value their opinion. This type of attention could pay big dividends.
  • Old School – Don’t underestimate the value of staying in touch. Send a handwritten card or pick up the phone and talk to your clients instead of relying exclusively on electronic communication.thank you
  • Perks – Give special preference to current clients. Send birthday gifts, offer free Wi-Fi or offer sales tailored to them. We know you can think of something creative. But if you would like help, give us a call!
    gift for you
  • Gifts – The nice thing about client retention is that you can tailor-make gifts based on the relationships you have cultivated over time. Let us help you choose a personalized reward, gift, greeting card or direct mail piece that will WOW your current clients.gift

About On Target Promotions

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

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Marketing Tips, Marketing to Millennials, Promotional Products Inland Empire, Uncategorized, Virtual Reality Marketing

What You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing

viewer lifestyle imageIn the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their humdrum lives through virtual reality. Fast forward to the real world in 2017, where some of the same virtual escapism awaits – not in a nightclub, but from the comfort of your own home. In case you missed it, Virtual (VR) and Augmented Reality (AR) have arrived. And they are well on their way to reshaping the world –  in ways far beyond escapist entertainment.

Virtual Reality immerses the user in a virtual world.
Augmented Reality overlays digital information onto the physical world.

In a comprehensive study about VR and AR, Goldman Sachs reported:
“There is no shortage of examples of how VR and AR can reshape existing ways of doing things – from buying a new home, interacting with a doctor, or watching a football game. As the technology advances, price points decline, and an entire new marketplace of applications (both business and consumer) hit the market, we believe VR/AR has the potential to spawn a multi-billion-dollar industry, and possibly be as game changing as the advent of the PC.” 

Here are a few fields already using VR or AR technology:pokemon-1543353_960_720

  • Gaming – The first AR technology to strike a chord with the public was in the field of gaming, with the hand-held Augmented Reality game, Pokémon Go, which was released on July 6, 2016. A location-based app which has been downloaded 15 million times, and boasts 21 million daily active users, the platform made AR accessible to anyone with access to a Smartphone. Still at the forefront of gaming interactivity, Pokémon Go developers have recently announced plans to integrate with Apple’s advanced augmented reality tool, ARKit, which will use “fast, stable motion tracking,” as well as scale estimation and ambient lighting estimation for a more immersive version of AR.
    pokemon-go-1569794_960_720
  • Retail – Home improvement, apparel and auto industries were among the first to join the fray. So far, six Lowe’s Home Improvement stores offer virtual tours so buyers can walk around completed remodeling designs before pulling the trigger on home improvement purchases. And shoemaker, Merrell, created a VR experience called TrailScape to support the launch of a new hiking boot, the Capra. Users virtually traverse a dangerous mountain hike along a stage set which was mapped to the virtual experience to create a new level of immersion. The motion capture allows adventurers to explore the mountainside, with tactile elements such as rope walkways and shaking wooden planks, making it one of the most immersive VR experience to date.
  • K-12 Education –Some public schools have embraced VR and AR. One educational technology firm is taking advantage of Google Cardboard, the ultra-low cost VR headset solution that relies on ordinary smartphones to provide a still-serviceable VR experience. NearPod is being used by public school districts around the country, with K-12 students at participating schools enjoying virtual field trips all around the world. VR image 2
  • Higher Education – A university looking to set itself apart enticed tech-savvy students to attend their university at a recruiting fair. University reps gave away branded VR headsets with a QR code, which took the students on a virtual campus tour. Students who took the tour were “qualified leads.”
  • Sports – VR is also being used at large college football programs to woo recruits:

 “From taking a knee in the locker room to running out on the field amid screaming fans, virtual reality transforms them into a current student. Not only do these VR experiences create a strong and memorable emotional connection, but they can also help profile a school’s facilities, amenities, and campus life.”

Using VR and AR in Marketing

animation-1663612_960_720The overriding difference between VR and AR is that VR uses an opaque headset (which users cannot see through) to completely immerse the user in a virtual world whereas AR uses a clear headset so the users can see the real world and overlay information and imagery onto it. Both emergent game changers, AR and VR campaigns are being used to push everything from International First Class air travel to cheese. And little wonder, as VR can position any brand in a modern and relevant light.

In a blog post on Bioscience Technology, Cynthia Fox explains that our brains are wired to be influenced by VR experiences. So, such experiences are not successful simply because of the novelty or interactivity of the tech, but because VR appeals to three parts of the brain responsible for perceptions and reaction:

  1. Neocortex (higher-level thinking)
  2. Limbic system (emotion, behavior, motivation)
  3. Reptilian brain (primitive instincts). Although content remains king if you want folks to engage, no content-delivery system besides Virtual Reality appeals to all three of these categories at the same time.

Should business owners make use of AR and VR in their marketing campaigns?

  • Sarah Hill, CEO of StoryUP, which was an early pioneer in virtual reality for brands: “VR (will likely) disrupt nearly every industry (especially education, travel, journalism, health care, architecture, and…marketing,” adding, “The internet is fast-becoming a place you step inside.”

  • Greenlight Insights: “62% of consumers say they would feel more engaged with a brand that sponsors a VR experience and 71% of consumers think a brand is forward-thinking if it uses virtual reality.”

  • Forbes Global 2000: 30% of consumer-facing companies will experiment with augmented and virtual reality this year. 

How AR or VR can impact a marketing campaign:image of augmented reality tattoo

  • Demonstrate product attributes, features and functionality.
  • Immerse users in a branded entertainment experience, which can impact brand loyalty.
  • Help consumers make informed choices so they’ll be happier with purchases.
  • Add an immersive, exhilarating dimension to traditional print and video story-telling.
  • Show how a brand can fit into an aspirational lifestyle.

VR Case Studies

Tom’s Shoes: Virtual Trip to Distribute Shoes

Mercedes: Video Test Drive

McDonald’s: Virtual Skiing

Not Just Big Business

cyber-2062846_960_720How to Use VR & AR in Your Marketing Campaign

  • Don’t make the mistake of thinking that AR and VR campaigns are only for big brands with unlimited advertising dollars and wealthy customers. On the consumer side, people who are not yet prepared to invest big bucks into a headset but want to enjoy VR tech, can purchase a Google Cardboard VR box, which is compatible with Apple and Android phones, for about $4.
  • Place a AR calendar on a prospects or client’s desk. With the AR feature of this calendar your prospect is more likely to keep this interactive piece on their desk, increasing your branding value.pixation-calendar
  • On the entrepreneurial side, Virtual Reality production remains out of reach for most business owners. Current estimated costs for development range from $5,000 for a simple game to $300,000 for a 3D film. However, branded VR boxes are a great way to align your company with cutting-edge tech. Brand-able headsets range in price from $2.19 up and are available through On Target Promotions.

About On Target Promotions

Virtual reality got you hooked? Just give us a call. We will be happy to Come up with ideas to tie in VR and AR with your Marketing. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Marketing Tips, Marketing to Millennials, Uncategorized

How to Market to Millennials

Millenial-image---use-for-retail

Millennials are the generation of people born from 1980 to 2000, using digital technology and mass media, the children of Baby Boomers.

The largest generation in United States’ history, at some 80 million, millennials are reaching their prime working and spending years, where they are spending approximately $600 billion, and impacting virtually every industry. Since they have grown up during a time of great technological innovation, they routinely use handheld devices to meet most of their needs.Millenial-daily-life

Whether ordering chicken from the Amazon Marketplace or securing a ride on Lyft, their rabid reliance on tablets and smartphones is disrupting traditional purchasing patterns. Yesterday’s financially dependent teens are today’s young adults, with careers, kids and homes. In fact, researchers agree that millennials may be the most important consumer group to come along within the past 100 years. With millennial spending projected to grow to $1.4 trillion annually, the entrepreneurial imperative is to adapt traditional patterns to appeal to the burgeoning market.

  • More than 90 million millennials reside in North America.
  • By 2018, millennials will have more spending power than any other generation.
  • 83% of new moms are millennials.
  • Millennials spend an average of 18 hours per week on their Smartphones.Emotional-response-to-Promo-Products

Forbes reports that millennials are fiercely brand-loyal. Since, by 2020, nearly half of the U.S. workforce will be millennials, it is critical for brands to leverage brand identity, which is a sound investment strategy, since customer retention is far more affordable than new client acquisition. Thankfully, the most cost effective way to reach millennials is electronically. So, even those marketing efforts done in 3D, such ordering as promotional giveaways or sponsoring an event, can be shared over social media networks to exponentially multiply the impact. Social media is the new distribution of word-of-mouth marketing. Brands that go viral on social media generate customer reactions, engagements and referrals.

Generational-snapshotBusiness

Millennial preferences extend to the office-warehouse market. Working either at home or in shared office space, they prefer working close to the urban core, rather than in the suburbs. They look for cool space with features like exposed concrete floors, open ceilings and common areas for collaboration. What’s more, working digitally nearly 24/7, they shun traditional 9-5 hours in favor of greater flexibility. To market to millennials on the job, consider texts, promotional product gifts they can use at work and signage in urban areas.

Millenials-serving-othersRetail

  • By the year 2020, millennial purchases will represent 30% of total retail sales.
  • More than half (55 percent) say that (when shopping) they seek out “the cheapest return option.”
  • Thirty-six percent said they will go online to buy from a retailer’s website if they want a product when the company’s stores are closed.
  • On average, 89 percent said having access to real-time product availability information would influence their shopping choices in terms of which stores they would frequent.

Changing-consumer-perspectiveTo capture millennial retail sales:

  • Is your point-of-sale advertising visually appealing, clear and concise, thought-provoking and personally relatable? Millennials value these qualities in advertising.
  • Evaluate your return policy to make sure it’s competitive. Make changes if it is not.
  • Assess your website’s effectiveness. Is it user-friendly? Are products easy to find and order? Is your website responsive to mobile use? Consider investing in app development.
  • Is product information readily available on your website? Are you taking advantage of review apps to maximize your reach?

Travel

While their parents considered travel a luxury, millennials tend to view it as a necessity, possibly because their digital connections make even far corners of the world well within reach. In fact, according to Huffington Post, Millennials are 23 percent more likely to travel abroad than their older counterparts. They are also willing to budget more for trips, (and are) on track to spend $1.4 trillion on travel each year by 2020.” With these figures, it is little wonder the travel industry values this generation.OT Leeds LR

Target millennials in their daily lives outside work via texts; social media – Instagram, Pinterest, YouTube, and promotional products they can use in daily life.

How to Target Millennials in Promotional Marketing

While other advertising channels communicate a single advertising message or serve to reinforce branding, promo products play a functional role in the consumer’s lifestyle. Research shows that eight out of ten millennials keep promotional products longer than a year. What’s more, they are more likely than other generations to walk around with those products in hand, sharing the brand with everyone they meet. Also, millennial men are more likely to store promotional products in their vehicle or bedroom, while women keep such items in the kitchen or bathroom.

Millenials-on-the-jobAre you targeting millennials? Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Music Festival Marketing, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Music Festival Marketing

On Target Promo Music FestivalsMusic Festival Mania

Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at multiple venues – designed to suit virtually any taste. Not only are these events a great way to have fun with friends and family, they provide excellent opportunities for promotional marketing.


On Target Music Festival PromoFestival Fun

For example, the San Diego Fair attracts more than 1.6 million visitors annually—in a brief 26-day span. Among the myriad attractions offered at the fair, one of the most popular (attended by 50 percent of fairgoers) are concerts. And what do concert goers do while waiting for performances? They look around the stadium at advertisements and saunter over to booths to scoop up promotional items like water bottles, sunscreen, hats, and T-shirts. If you want to take advantage of this captive, well-defined, and loyal audience, you could opt to order branded promo items like cellphone fans or a fidget spinners — which are all the rage for 2017.


Festival Promotions

Opportunities abound to market with promotional items. And such opps are not only limited to advertisers who target millennials. You can also market to senior citizens at a classic Rock & Roll event or target Generation X at an 80’s concert or beer and wine festival. But if you do choose to target millennials, the possibilities are endless. And when it comes to this target, the more creative, the better. Since social media sharing is typical, your promotional investment could be multiplied exponentially.

Music Festival Promo IdeasFestival Sponsorship

If you want to maximize exposure of your brand, consider sponsoring a concert at your local mall. As a sponsor, you could provide giveaways such as t-shirts, hats, water bottles and more. Take advantage of a photo op by imprinting your logo on a step ‘n repeat banner/background,  for Instagram and Snapchat sharing. Endless opportunities abound when it comes to marketing at summer festivals or concerts. Take the opportunity now to order promotional items from On Target Promotions. Below is a sampling of a few summer events you could target:

Electronic Dance Music (EDM)240_F_154910878_zQbi2Qgxp8FVJ1jPiUWEjbpI70gEtNWi

Christian

  • Spirit West Coast
    • Ideas: Bookmarks, Highlighters, Sunscreen, Sunglasses, Water Bottles, Journals

Classical

80’s

Oldies

More summer concerts:

OT-Address-labelOf course, some promo items would work no matter the audience. Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Top 3 Marketing Trends for Spring 2017

hand holding a smartphone with TREND 2017  concept , business coTrendy in 2017: Apps, Infographics & Personalization

In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was costly and time-consuming. Fast forward to 2017. With promotional opportunities as numerous and distinctive as the products and services they represent, modern advertising can lead to entrepreneurial ADD. Without professional direction, what is a busy business owner to do? Allow us to point out a few worthwhile advertising trends for spring 2017: Tablet on desktop with mobile apps development text.

  1. Apps: According to a Pew Research Survey, roughly three-quarters of Americans (77%) own a smartphone, with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year. What’s more, 99.6% of smartphones run on Android or iOS.

What does this mean?

Since people are spending more time using mobile applications than ever before, if you want your product or service in front of as many potential customers as possible, develop an application your audience would likely use. To drill down on which app to create, focus on apps your existing customers use. For example, Coca-Cola Freestyle offers locations and directions to places that serve Coke. While the app won’t attract everyone, it will appeal to anyone who has a strong preference for Coca Cola products over Pepsi. And these die-hard soda drinkers are Coke’s core audience. Find out which apps your audience already uses and creatively communicate with them through the app.

Infographic Timeline and Road with Pointer. Vector
Infographics are trending in 2017.
  1. Infographics. With so much competing for distracted audiences, offering easily digestible, eye-catching content is crucial for anyone who wants to reach prospects. A win/win, infographics help brands and consumers. Don’t let your inability to design scare you from employing this trendy advertising strategy. Any graphic designer worth his salt will be able to come up with an attractive visual aid to communicate with customers. Just provide them with a few statistics you would like to share. Once you’ve approved the design, post to social networks such as Pinterest, and hashtag using relevant keywords. You’ll be surprised how quickly your work will start popping up on other websites. Infographics are meant to be shared, so don’t forget to prominently feature your brand on any charts your team creates.Infographic-Promotional-products-On-Target
  2. Personalization. Personalized products connect companies to leads in a way that Internet marketing never could. The reasons for this are many, but boil down to the fact that people like free stuff. No matter how techy we get, in the final analysis, we like to hold #SWAG in our hot little hands. Providing personalized items that customers and prospects will use not only creates top-of-mind awareness about your brand but also helps foster a relationship that could lead to sales and even brand advocacy. And, unlike social media posts or Pay-Per-Click ads, they have a long shelf life. Before placing an order for promotional products, make sure you understand your audience well enough to create catered content and communicate in a way they prefer. The promo professionals at OnTarget Promotions can help you find items that will suit your target market.free stuff retro speech bubble

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Uncategorized

Business Marketing: How to Handle Negative Reviews

Entrepreneur angry and furious with laptop

“Although your customers won’t love you if you give bad service, your competitors will.”

~Kate Zabriskie

For all the good the Internet has done for small business, most entrepreneurs eventually discover the seedy side of social media: negative reviews. In fact, the more customers you have or the more people you deal with, the more likely you are to earn a harsh review.

Who knows why the most prolific social media posters are the ones who have a bone to pick? But, since they are, what can you do when the vocal minority rush to review sites like Yelp, Trip Advisor or Angie’s List to complain?
your feedback emoji

How can you and your team handle negative reviews?

      1. Customer ComplaintsOwn it – Most of us have heard the adage, “Sticks and stones will break my bones, but names will never hurt me.” This schoolyard refrain may have subtly encouraged Americans to turn a blind eye to bad publicity. But, in the world of social media, acknowledgement is crucial to nipping negativity in the bud. Customers do not expect the companies they deal with to do everything right 100 percent of the time. But those same customers evaluate the way complaints are handled. Stay abreast of every review your customers submit by including reputation management in your electronic advertising strategy.

2. Reply. The best way to combat negative reviews is to quietly respond to concerns. For instance, if someone posts a negative review on Yelp, try to contact them on the phone or via email. In many cases, negative posts spring from miscommunication. So, if you clear up the misunderstanding privately, the reviewer may volunteer to change or remove the associated post.Positive feedback and negative feedback

3. Respond. If you are unable to keep the discussion private, respond on the network the review appeared. Unfortunately, news of bad customer service is said to reach more than twice as many years as praise for a good service experience. Fortunately, most readers know better than to treat every review with equal weight. That is probably because it’s common knowledge that some people are unbalanced. So, if negative reviews are the exception instead of the rule, potential customers will Businessman rejected vectorlikely consider the source as well as the way you publicly replied.

      1. Redirect. Instead of directing potential customers to Yelp, post testimonials on your own website, under a heading called “Customer Reviews.” Using this strategy, you will be able to capture Internet traffic resulting from searches which include your business name + the word “reviews.” Another plus about this method; you won’t have to include negative comments on your own website.

5. Bury. Nature abhors a vacuum. So, don’t give your detractors the upper hand. The easiest way to get negative reviews to show up less often is to let your good news accentuate the positive. The more positive information available online about your company, the less likely negative reviews will appear, when they run a search. Want to run an accurate keyword search? Sign out of Google If you generally surf the web with Chrome then use Firefox or Safari to check your company’s SEO. Keep the results pure by never clicking on a listing during your searches.

Customer Happy Feedback Business Quality Checklist

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Promotional Products Inland Empire, Uncategorized

Trade Show Giveaways: A necessary evil?

match-your-brandingBefore heading to a trade show, do you order giveaways out of obligation, since they are “expected?”

Even as you place the order, do you bristle at the realization that “scoopers” and “bag-ladies” will descend like vultures at your booth, snatching up promotional items so they can drop them into a junk drawer, never again to see the light of day?

If you feel this way, you are not alone. Clients often come to us complaining about the scenario.  Let us put your mind at ease by explaining that there is a science to the art of trade show giveaways.

The Science Behind Trade Show Giveaways

First, answer this question: what is your objective?

Brand Awareness?

Lead Generation? 

Wining and dining prospective clients? 

Each objective requires a slightly different scientific approach: trade-show-image

  • Brand Awareness. To get the most bang for your buck, use a flashy trade show display and offer plenty of easily accessible branding gifts, such as bags for attendees to carry throughout the exhibition hall. Make sure the branding gifts you offer will be used at home or in the office.  All branding gifts should match your branding standards.
  • Pick-up Leads. Since you won’t be able to recognize buyers until they come up to your booth, the best strategy is to get as many people to stop as possible. Do that by branding your booth with a pull-up sign or on the front of your table cover. And, instead of slapping a logo on the front, print: “Free water here” or “Free Wine-tasting here,” both of which are sure to generate buzz and draw large crowds. You’re there to attract as many people as you can, so draw them any way you can. Then, when they arrive at your booth, plan your approach. Come up with a few short questions to determine if they are promising prospects. Finally, give them a branded gift for stopping by, in addition to the water or wine. Make sure it’s a something your ideal prospect would value. For example, if you’re in the home improvement business, consider branding levels, tape measures or hammers, etc.
    trade show display
  • Advance Pick-up leads. Knowing who will attend the trade show in advance is valuable information. Since your booth will be competing with everyone else at the show, stand out by sending an invitation to your booth. The postcard should incentivize them to seek you out at the trade show, so they can redeem their invite for a gift that any key prospect would enjoy. When they arrive, don’t make the mistake of handing them the gift or hiring someone else to distribute the items and send visitors on their way. Instead, plan to ask a few open-ended questions, which you can pose even as you are reaching for their gift. This will initiate a conversation and provide you with valuable information.
  • Wine and Dine your clients. This strategy is different than the rest, as it assumes you will reserve a special room for VIPs. If you want to dress to impress, don’t forget to outfit the room. Represent your brand on items such as logo’d napkins, wine glasses, and trays. Use pull-up, or other temporary wall or floor graphic branded signs. And instead of giving gifts to attendees as they enter, give them as they leave, so you can thank them for coming and offer a wrapped gift.trade-show-stuff-in-hand
  • After the show. Once you’ve picked up leads, made contacts, and connected with everyone on your list, follow up. Do this by calling, sending a personal thank you note, or with your business card and a pen that features their name.trade-show-options-again

Does it all work?  YES!

  • 8 out of 10 consumers revealed that their impression of a brand positively changed directly as a result of receiving a promotional product from the featured brand.*
  • 83% said they are more likely to do business with brands they’ve received promotional products from than brands from whom they have not received promotional products. *

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today

*Resource:  Mapping Out the Modern Consumer – 2017 PPAI Consumer Study

FREE: Everything you Need Guide for Tradeshows, Meetings and Conference guide. 

Promotional Products Inland Empire, Uncategorized

Promo Products for Major/Minor Celebrations

Major Minor Celebration PromosHow to Pull off fantastic Major/Minor Celebrations

In the not too distant past, companies recognized staff members’ accomplishments in five-year increments. But waiting half a decade for a paper certificate that marks nothing but the passage of time failed to encourage occupational initiative and creative thinking. Enter the perfect solution: “major/minor celebrations.” The trend of marking small, personal accomplishments is gaining a foothold in the workforce, potentially due to the mass entry of Millennials into the labor force.

A study done by CQ Researcher defines the nation’s 75 million Millennials (those who are 18 to 34 years old) as the group that currently makes up the largest generation in the United States.Promotional Items Major Minor Celebrations

Also:

  • More Millennials are in the workforce than any other age group.
  • As early adopters of digital technologies, they are helping reshape the way Americans shop, consume news and communicate with one another.
  • Most Millennials were born into a world that “already celebrated the individual.” In her 2006 book, Generation Me, author Jean Twenge, PH.D. wrote that, “self-esteem morphed from an ‘obscure academic term’ to a concept that pervaded the culture by the mid-1990’s.”
  • It became a cliché that Millennials were told they were “special.”

Parents of Millennials are criticized by some researchers and reporters for “coddling their children,” and for “raising a generation of ‘entitled kids.’” On the other hand, this ingrained drive for recognition can serve to motivate employees to go the extra mile. So, take the advantage of this trend and reward your staff members’ for the hard work they have done thus far.

“As Millennials move into leadership, we’ll see more things…changing how work is structured and how places of employment engage with the community,” says Russell Krumnow, author of

“Opportunity Nation.”

Backback Promo ItemWhat would qualify for a Major/ Minor Celebration?

  1. Observe Minor Holidays. With so many holiday parties and events competing for your employees’ attention in December, why wait to celebrate then? Instead, observe minor holidays such as Administrative Professionals’ Day (April 26, 2017), Random Acts of Kindness Day (February 17, 2017), or Don’t Cry Over Spilled Milk Day (Feb. 11, 2017. Producers of the app, Track Maven, have created a comprehensive list of more than 2,300 holidays and observances you could use as a springboard for office celebrations.
  2. Meet Team Goals. It’s important to parcel the journey toward organizational goals into small steps taken along the way. For instance, if your goal is to get to five million dollars in annual sales within 10 years, and you’re currently at $200,000, reaching $400,000 might be a good benchmark. The point is to set a goal that you can achieve in the short term. And when you hit one of the benchmarks, stop to enjoy the achievement.
  3. Honor Personal & Professional Achievements. This could apply to employees who receive promotions, land new accounts, or hit surpass sales’ goals; as well as to people who mark personal milestones, such as winning the lottery, getting married, or earning a graduate degree.celebration-box-with-award

How to Throw the Perfect Major/Minor Celebration

  • Let the world know. Issue apress release, send a letter to the recipient’s college alumni magazine, or write an article about the celebration for your newsletter.
  • Throw a mini-party. You have to see the Celebration in a Box – it’s a celebration that’s perfect and personalized for any occasion!
  • Personal triumphs: If the recipient just ran their first marathon, you may not want to mark the occasion with cake. But how about a banner marking the occasion in their work space! Gift them with a set of blue tooth headphones with the Company logo.
  • Keep gifts at the ready. Order and stow some celebratory gifts in your promo closet. Keeping a few on hand, such as Bluetooth headphones for the athlete, a picnic basket for the newly wed, a Onesie for new parents, or an Action Camera recorded with the event for your new promotion!
  • Include your employees in company goals. Last year, one of On Target Promotion’s clients reached a monumental sales goal. Instead of celebrating with just the sales team, they made the smart decision to include every employee in a company-wide event. They called us one week before the event, asking us to personalize a gift that each one of their employees would appreciate and use, for less than twelve dollars each. One week later, On Target Promotions delivered 450 personalized backpack coolers one day before the celebration. Their employees are still carrying this cooler, which serves as a reminder of a goal that took everyone in the company to achieve.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.

 

Branding, Business Ideas, Uncategorized

Five Product Trends for 2017

Trends 2017 written at notepad on table workplace near cup of morning coffee. New year business and fashion trendings, innovationAdmit it; you can’t review your Twitter feed or Netflix account without noticing “what’s trending.” As a culture, we have become obsessed with anything and everything on trend. And why not? If you can figure out what’s popular right off the bat, you might save yourself a lot of time and money you may have otherwise spent on lethal losers. In many cases, the court of public opinion rules fairly. When it comes to fashion, for example, think tartan, white trainers and shredded jeans winning out over color blocking, furry footwear and pajamas-in-public.

On Target Promotions relies on the same forecasting techniques big retailers use to predict trends. What’s more, as trend-setters ourselves, we don’t just follow lock-step. Instead, we help our clients discover fresh, exciting products that will wow their own clientele. We invite you to benefit from our experience. Check out these five categories which promise to capture the imagination of every shopper in 2017, whether he or she shops on Main Street or exclusively online:

Categories:

1. Simplify– As handheld technologies keep us wired 24/7, 2017 calls for a return to a simpler, quieter time. Offer your customers an escape, with products that feature subtle details, clean lines, monochromatic colors and natural materials.

Sample products:

pcna-trend-guide-2017
pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017


2. Seek & Explore– Maybe it started with reality television shows filmed on location in exotic locales. Or it could have been the introduction of group travel coupons to the masses. Whatever the cause, the effect is that Americans love to explore. Whether it’s by bike, automobile, train, plane, or on foot, people are trading couch-potato-idleness with an itch to get-up-and-go. And they want to travel lightly. Reach for products that are travel-ready without sacrificing form for function.

Sample products:

pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017seek-4



3. Techtronic– As much as we long for quieter days, few of us are prepared to completely turn our backs on the conveniences and connectivity associated with tech. With each innovation – from virtual reality goggles to drones – what matters most is being the first to acquire whatever the intuitive new “it” item is, be it shiny electronic gadgets that feature ultra-modern translucent materials or everyday items that sport funky geometric shapes and eye-catching iridescent finishes.

Sample products:

pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017tech-5tech-6tech-7


4. Discarded– This dark trend is likely a reaction to the disposable world demonstrated by television, social media and celebrity. Despite being part of virtual communities, people in 2017 have resigned themselves to a condition of abject loneliness. Their mood is reflected in monochromatic colors, distressed fabrics and grungy textures, all of which have shown up in film for years and have just recently begun appearing off screen.

Sample products:

discarded-1discarded-2discarded-3


5. Re-evolve– For those who shun convention, the hunt is on for products that boast authenticity, many of which hearken to a time when handmade items, crafted with care were more common than mass produced pre-fabrication. This classic look is achieved with muted colors such as olive, grey and red – as well as materials such as brick, wood, cotton, metal and glass.

Sample products:

revolve-1revolve-2revolve-3revolve-4revolve-5


OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.

Uncategorized

All in Good Health: Healthy Holiday Gift Ideas

Health quote. Typographical Poster.The holidays are upon us, providing the perfect opportunity to come up with tangible ways to show appreciation for all of the professional people in your life. And what better way to express gratitude than to encourage good health at a time when so many succumb to sickness?

Unfortunately, illness is an unwelcome companion that often accompanies the holiday season. Experts disagree about the cause. Some attribute the anomaly to travel. Others point to what’s known as the “let down effect,” while others blame Thanksgiving, Christmas, Hanukkah and New Year’s festivities because they require people to congregate, which increases exposure to viruses and bacteria.

Healthy Holiday Gift Ideas

Whatever the cause, we have come up with some gift ideas that will help your clients, patients, customers, vendors and friends beat the sniffle-filled storm:duffle-bag

  • Work out – resist the temptation to let holiday happenings overtake your fitness regime. But don’t beat yourself up. It may not be possible to fit five workouts in a week between get-togethers, shopping trips and holiday baking. But instead of giving up, make a commitment to run, bike or Zumba at least three days a week.

     

  • showroompic-5Eat right – comfort food is appealing when temperatures drop and time is in short supply. But you can’t expect your body to run right if you are filling it with junk food. If cold meals like salads leave you uninspired, make a pot of hearty vegetable soup to grab on the go.
  • Sleep – experts recommend at least eight hours per night for adults, although a Gallup poll reports that 40 percent of all Americans just 6.8 hours of shut eye per night. If you can’t get a full eight, try to catch a catnap, which has been proven to improve performance.
  • Drink water, which regulates temperature, lubricates and cushions joints, protects spinal cord as well as other tissue, and helps eliminate waste through urination and perspiration.
  • qpic-1Sanitize! Wash your hands with soap and hot water as often as possible during the holidays. If you don’t have access to a sink and faucet, avail yourself of hand sanitizer, which is known to reduce bacteria on skin.

Healthy Holiday Gift List 2016

Help your clients, customers, vendors, family and friends avoid the Germ Grinch this year by giving them branded, health-related holiday gifts. Order soon for brand reinforcement designed to keep everyone on your gift list in the pink.  Here are a few of our favorites for the 2016 Holiday Season:

  • Antibacterial wipes
  • Aromatherapy sets
  • Bandage dispensers
  • Blender kits
  • Breast exam shower chartsshowroompic-2
  • Camelback bottles
  • Digital thermometers
  • Drawstring sport packs
  • Duffle Bags
  • Earbuds
  • Emergency preparedness packs
  • Energy snack mix packs
  • Exercise bands
  • Exercise sets
  • Filtered water sport bottles
  • First aid kits
  • Fitness shakers
  • showroompic-1Fitness Trackers
  • Food & Fitness journal
  • Food steamer
  • Free weights
  • Hand sanitizer
  • Health & wellness kits
  • Healthy holiday pet snacks
  • Heart rate monitors
  • Hot/cold packs
  • Jackets
  • Jump ropes
  • Lip balm
  • Med trackers
  • Medical history diaries
  • Medicine bottle openers
  • Nuts and dried fruit
  • Phone soap chargersqpic
  • Pill boxes
  • Reflective fitness arm bands and waist sets
  • Resistance bands
  • Shake-it-up salad setsshowroompic
  • Snack containers
  • Sports headbands and wrist bands
  • Sports towels
  • Stopwatches
  • Stress relievers
  • Sunscreen
  • Tissue dispenser
  • Toothbrush covers
  • showroompic-3Travel pouches (perfect for walking, jogging or running)
  • Tumblers
  • UV clothing
  • UV safe indicator cards
  • Wearables
  • Yoga mats

Healthy Holiday Case Study

An On Target client asked us to help them with a gift that would help their employees move. They understood that the healthier their staff members were, the more alert they would be at work and the less time they would spend away from the job. So they set a walking goal for their employees for a 3-month period. Each employee who reached the goal received a gym duffle bag. This program was a win-win: healthier employees had fewer sick days and employees were delighted with a reward that marked their achievement.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.