Branding, Business Ideas, Promotional Products Inland Empire, Promotional Products Riverside, Uncategorized

Tech OnTarget

Internet of things vector graphic icons setThe Internet of Things (IoT) is a hot tech topic these days. Defined as a system with the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction, IoT is just the tip of the iceberg relative to the way that technology has begun to impact our everyday lives.

Consider Wi-Fi, alone, which has changed the way we work, play, and even raise our kids. Today’s homes and offices would be unrecognizable to workers of the past thanks to Wi-Fi-reliant innovations such as email, video conferencing, laptop and tablet computers and other relatively recent innovations. Meanwhile, more and more of our personal time is influenced by our gadgets. In fact, for better or for worse, as a culture, we are finding it difficult to unplug.

3d printing of house. Schematic 3d illustration.

Here are 10 examples of how heavily we already rely on tech:

  1. 3-D Printing
  2. E-Books
  3. Global Positioning System (GPS)
  4. Interactive Calendars
  5. Mobile Banking
  6. Smart Phones, Laptops, Tablets & Desktop Computers
  7. Streaming Music and Video Subscriptions & Bluetooth Speakers
  8. Talking Tech (Google Maps, Siri and Cortana, Amazon Echo)
  9. Virtual Reality Gaming
  10. Wearable Health & Fitness Monitors

As anyone who has ever seen a science fiction movie can attest, the future promises more of the same. So, since technology isn’t going anywhere, a great way for business owners to promote their brands is with tech swag. After all – brand recognition is most effective when applied to something that customers and prospects use every day.

Business owners can choose imprinted tech gadgets for promotional giveaways, corporate swag, or even internal branding – all with options to fit virtually any budget.

speaker image (1)Here are just a few ideas of customizable items to consider:

  • Bluetooth speakers
  • Cellphone Cases
  • Cellphone Power Banks and Chargers
  • Cellphone Stands
  • Computer Cases
  • Computer Travel Kits
  • Cord Decals
  • Cord Organizersstylus-pen.jpg (1)
  • Digital Photo Frames
  • Fitness tracker bracelets and watches
  • Flexible, Wireless Keyboards
  • Gadget Grips
  • iPad sleeves
  • Keyboard Cleaner
  • Laser Pointers
  • Media Charging Stations
  • Media Stands
  • Mice (The electronic variety)
  • Microfiber Cleaning Cloths
  • Mouse Pads
  • Retractable Charging Cables
  • Stylus Pens
  • Selfie Sticks

Playing Catch Monsters Game on Smartphone, a hand drawn vector cartoon illustration of a little kid playing video game on his smartphone.

Another way to catch the tech wave is by offering premiums to those who are using augmented reality games such as Pokémon Go.  The app’s growing ubiquity has clicked with business owners, who see it as a way to lure customers and build connections. A Culver City, California, ice cream shop. Coolhaus, launched a promotion offering a free cookie to customers who showed them a picture of a Pokémon caught at their location. Even business owners without nearby Poké Stops are also finding ways to take advantage of the Pokémon craze. Smoketown Helicopters in Lancaster, Pennsylvania, is advertising Pokémon Tours to help players catch Pokémon from the air.

Here are just a few ideas to consider as an incentive to players who show a picture of a Pokémon caught inside their location:

  • Free Earbuds
  • Free Flash drive (Load it with a special offer from your store.)
  • Free Touchscreen Gloves
  • Free Car Charger

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

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Promotional Products Inland Empire, Promotional Products Riverside

Riverside Big Business & Small Enterprise

Riverside-ca-oranges (1)Located in the heart of the Inland Empire, Riverside, California was named for its location beside the Santa Ana River. With a population of approximately 317,000 residents, the city is 60 miles east of Los Angeles, near sea level, at an elevation of 827. Riverside was founded in the early 1870’s and is currently the 59th most populated city in the United States and the 12th most populous in California. Like most Southern California communities, Riverside was initially known for a thriving citrus industry – with miles of orange, lemon, tangerine and lime trees peppering the landscape.

Riverside is home to a variety of historical landmarks as well as fascinating museums and unique opportunities for education and adventure. Here are just a few:

Historical Landmarks

  • America’s Parent Navel Orange Tree
  • Benedict Castle
  • California Citrus State Historic Park
  • Heritage House
  • The Historic Fox Performing Arts Center
  • Historic Victoria Avenue and the Roosevelt Palm
  • The Mission Inn Hotel & Spa
  • Riverside Main Street’s Sculptures of Famous Leaders

Arts Colorful Squares BurstMuseums & the Arts

  • Barbara & Art Culver Center of the Arts
  • March Field Air Museum
  • The Mission Inn Museum
  • Riverside Art Museum
  • Riverside Metropolitan MuseumMuseum Sign
  • Riverside Municipal Auditorium
  • Riverside National Cemetery’s Monuments and Memorials
  • The University of Riverside/California Museum of Photography
  • UC Riverside Sweeney Art Gallery

Outdoor Attractions

  • California Citrus State Park
  • Castle Park
  • Downtown Farmer’s Market
  • Mt Rubidoux
  • Oak Quarry Golf Club
  • Riverside Sports Complex
  • Sycamore Canyon Wilderness Park

beautiful golf courseEducational Centers

  • Gary Anderson Graduate School
  • California Baptist University (CBU)
  • California Southern Law School
  • Center for Social Justice and Civil Liberties
  • Intercoast Colleges
  • Kaplan College – Riverside
  • La Sierra University
  • North-West-College-Riverside
  • Riverside City College (RCC)
  • The University of California Riverside (UCR)

Riverside is also home to big businesses and small enterprise, with the Greater Riverside Chamber of Commerce boasting a membership which includes 1,300 business owners,  civic organizations, educational institutions and individuals. One such business is On Target Promotions, which has been helping entrepreneurs and community leaders market through promotional products since 1985.Coachella Palm Trees and Clear SkiesPalm Trees and Clear skies fill the image in Coachella, California. Two airplanes flying past in the distant background. Summertime and the living's easy.

Dennis and Debbie Johnson, owners of On Target Promotions, were born and raised in Riverside, CA. The city is a place they hold near and dear to their hearts, as they have built friendships within the community dating back to their days in elementary school. Debbie also serves the community by serving on boards at the Greater Riverside Chamber of Commerce. Since education is one of her passions, Debbie also serves on the Business Education Partnership and is co-chair and volunteer coordinator of College and Career Fair, which sees some 7,000 attendees each fall at the Galleria at Tyler. While not on the job, the couple serve at their local church, Dennis as an elder and Debbie as a women’s Bible study leader. They enjoy walking in the evenings near their Riverside neighborhood.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Promotional Products Riverside, Uncategorized

The Story of Promotional Products

Promotional products doodleThe first documented use of promotional products in the United States were commemorative buttons made by a Scottish engraver in 1789 to mark the inauguration of George Washington. Thereafter, the use of promotional products gained enough traction to birth the promotional product industry we know and love today.Metal Letterpress Types.
A background from many historic typographical letters in black and white with white background.

One of the earliest contributors to the budding industry was a newspaper man named Jasper Freemont Meek. Like many of his contemporaries, Meek supplemented his newspaper printing income by printing other items between editions. His first idea came when he saw a child drop her school books in the dirt. He brainstormed FREE burlap bags reading: “Buy Cantwell Shoes” to promote his client’s company. Cantwell and the children were delighted at this new advertising idea.

Artboard 1-100 (2)On the heels of his burlap bag success, Meek started printing company names on horse covers, and eventually opened the first ever promotional products company in 1887, the Tuscarora Advertising Company. Meek’s first competitor was a man named Henry Beach. Both men aggressively sold printing packages for virtually anything that could fit onto a newspaper press, such as cloth caps, aprons, hats for horses, marble bags, buggy whips, card cases, calendars and fans.

Further Matters of Note in Promotional Product History:

  • The use of metal signs was first used to advertise products such as Coca Cola and Budweiser
  • The concept of an “art calendar” was established in the late 1800’s by other early industry leaders, Thomas Murphy and Edward Burke Osborne.
  • By 1894, Osbourne acquired a process now known as letter press printing.
  • In 1904, representatives of 12 manufacturers of advertising goods formed an industry trade association they called the Advertising Manufacturer’s Association. That group is now called the Promotional Products Association International (PPAI).
  • Although the industry was hit hard by the Great Depression, it was booming by the late 1940’s.
  • Today, membership in the PPAI is more than 10,000, with industry sales of $17.5 billion.
  • Founded in 1985 by Debbie and Dennis Johnson, OnTarget Promotions is located in Riverside, California. Over the past 31 years, Debbie has served on the PPAI board as Awards Committee chair, which gave her the joy of judging the best of the best promotional programs. On Target has also received the President’s Council Award and the Million Dollar Circle of Excellence Award for the past nine years.

Vintage 2016 wall calendar with watercolor birds and flowers; March

Promotional Products Work

A basic marketing principle suggests that it takes seven “touches” before someone will internalize your call to action (become your customer). These touches can take many forms:

  1. Meeting face-to-face, in a meeting, at a networking event or a tradeshow
  2. Seeing a physical or digital ad
  3. Seeing your social media posts in a news stream
  4. Receiving your e-newsletter other electronic marketing piece
  5. By phone
  6. Word-of-mouth recommendation of a friend or colleague
  7. Seeing your brand displayed on a promotional product – This method of advertising is a no-brainer, because potential clients will see your logo as many times as they use the product it displays. So you could potentially increase the number of touches simply by giving away your personalized pen, notepad or coffee cup.

For the last three years, OnTarget Promotions’ client Blackhawk Plaza has held a Summer Concert Series, designed to increase traffic at the shopping center’s stores. Community support is key to the success of this series, so they purchased branded promotional items to tie in with the series to “woo” attendees. The strategy works, as the plaza has repeatedly “sold out” of the T-shirts because the community wants to support the event and loves the look of Blackhawk-branded apparel.  blackhawk goodies (1)

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.