Branding, Promotional Products Inland Empire, Promotional Products Riverside, Uncategorized

On Target with Food

young woman preparing food and looking at tabletAccording to Neilsen Ratings and U.S. Census figures, in 2013, Food Network claimed an estimated 99 million viewers (which represents a whopping 75% of Television Market Share).  Since that time, ratings have slipped by some 20 percent, leaving one Forbes writer to question whether the network remains relevant. We won’t leave you in suspense: it does!

Consider the following:

  • Food Network ranks first among all cable networks, with a demographic that is inclined to purchase what is being advertised on the network.
  • The network consistently ranks in the Top 15 in total viewership and is considered a Top 10 upscale cable network.
  • com is the number one food brand across all digital platforms.
  • 13 million people are connected to Food Network through social media.
  • 31% of the viewers of Food Network have graduated with at least a four-year degree from a university or college.
  • The average household income of a Food Network viewer is $80,331.
  • 17% of those who watch Food Network are employed in a white collar profession or hold a managerial position.
  • About five million people who watch Food Network will visit the network’s website at least once over the course of a month.

Fruit cake

While the debate about the network continues, suffice it to say that whether or not we watch the cable network devoted to it, Americans are obsessed with food. When we aren’t cooking or eating it, we are busy reading recipes, snapping and sharing pics of it, shopping for gadgets and gourmet ingredients so we can prepare it, or making reservations. So a great way to appeal to your customer base is to take make the most of the craze by ordering trendy food-related promotional products. Whether you decide to go with something edible or trendy tools of the trade, here are a few ideas to get you started:Hand drawn set of kitchen utensils on a chalkboard.

  • Bamboo or Wooden spoonsfood set
  • BBQ sets
  • Bottle bags
  • Bottle openers
  • Bottle stoppers
  • Canvas grocery totes
  • Coasters
  • Cookie cutters
  • Cutting boards
  • Egg slicers
  • Farmer’s Market mesh bags
  • Graters
  • Herb gardens
  • Ice cube trays
  • Jar openers
  • Measuring spoons and cups
  • Mugs
  • Oven mitts
  • bbq setPizza cutters
  • Pizza, Pasta and Pie servers
  • Plates
  • Portable lunch containers
  • Salt & Pepper shakers
  • Sandwich bags
  • Spatulas
  • Spice jars
  • Spoon rests
  • Storage containers
  • Tea infusers
  • Timers
  • Tongs
  • Trivets
  • Tumblers
  • Vegetable peelers

Case Study in Point

Personalized, flexible cutting boards worked well for a healthcare clinic.
Personalized, flexible cutting boards worked well for a healthcare clinic.

Objective:

A regional healthcare facility dedicated to increasing patients healthy lifestyles was looking for the perfect item to give all of their clients which would not only improve the clinics brand awareness but would also be used on a daily basis to assist in developing a healthy diet.

Strategy:
Price point was critical as there was a ‘high perceived value.’ In addition, compliance with federal regulations was a must. They were presented with several options but soon determined the Flexible Cutting Board was the perfect answer to their brand strategy.

Results:

The results of the promotion were greater than expected. Clients welcomed the Flexible Cutting Board and began using it in conjunction with the nutritional counseling they received from the clinic. While eating healthy soon became the ‘standard’ among their patients, a subsequent reduction in cholesterol, blood lipids and weight loss followed. The clinic was so pleased with the results, they routinely order other “houseware” items as complimentary marketing pieces.

On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

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Promotional Products Inland Empire, Promotional Products Riverside, Uncategorized

Home & Garden On Target

 

diy imageAmericans have been bitten by the home improvement bug…and it is big! In fact, networks that feature programming about fixing up, flipping, buying and selling houses (such as those which appear on DIY and HGTV) are some of the most watched programs on television today.

DIY Girl Illustation

Considered a ratings powerhouse among primetime viewers ages 25-54, HGTV boasts record-breaking numbers of viewers for shows such as: Fixer Upper, Ellen’s Design Challenge, Brother vs. Brother, Flip or Flop, House Hunters, and Beachfront Bargain Hunt.

Also, according to HGTV, an average 9.4 million viewers tune in to the network during primetime each week, spending 85 minutes per week watching HGTV programs. What’s more, home improvement pins are among the most clicked posts on Pinterest boards, Facebook status reports and Twitter feeds.

And our obsession with home improvement doesn’t stop at screen time. According to a recent report by CNBC, rising home turnover and price appreciation, along with job and wage growth, are driving demand and sales growth at the nation’s two largest DIY retailers – Home Depot and Lowe’s. In total, Americans are said to have spent some $150 billion on home improvement projects in 2013…the most recent data tracked by the National Association of Home Builders. To capitalize on the trend, hardware and home improvement retailers are providing interactive merchandise displays and kiosks, POP signage, in-store workshops, product demos, and online resources designed to build brand loyalty. garden tool set

So what does all of this mean for business owners and non-profit directors? The majority of your clients will likely participate in some sort of home improvement project this year…from simple repairs to major remodels. Promotional products that appeal to home improvement hobbyists are a great way to reinforce your organization’s brand.

Home planning and preparing.
House shaped paper cutout and tools on wooden table.

Here are a few ideas of products that naturally lend themselves to promotional personalization:

 

  • Flashlights
  • Gardening Tools
  • Hammers
  • Knee Savers
  • Levels
  • Journal Books
  • Paint Sticks
  • Carpenter Pencilstools-image
  • Yard/Measuring Sticks
  • Safety Glasses
  • Scissors
  • Screwdrivers
  • Shovels
  • Stress Relievers in the shape of construction hats, hammers, bulldozers…you name it!
  • Tape Measures
  • Tool Kits
  • Work Buckets

pocket screwdriver kitSaving water during the California drought has become a must. Several On Target Promotion’s water district clients have successfully used home improvement gifts to encourage their clients to make needed repairs and save water. These range from buckets to collect shower water and screwdrivers to make sprinkler repairs to low water use nozzles and shower heads.

On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For your Free Guide to the  Top  10 Hottest Home Improvement Gifts, call (951) 682-8427 or email us to start your project today.

Branding, Promotional Products Inland Empire, Promotional Products Riverside

Pets OnTarget

Puppy and kitten and guinea pigFew would argue that Americans love pets. According to the ASPCA, 42 percent of every American household includes a dog and 34 percent have a cat. In total, 75 million dogs and 83 million cats are owned in the United States. For their part, the American Veterinary Association (AVMA) reports that American’s love affair with animals does not end with dogs and cats. Other popular companion pets include birds, fish, ferrets, rabbits, hamsters, guinea pigs, gerbils, turtles, snakes, and lizards…to name a few.

And people love spending money on their four-legged, furry friends. According to an article in Time, Americans spend a total 60 billion dollars a year on pet-related products. And the American Pet Products Association (APPA) reports that, in 2015, Americans purchased:

  • $2.19 billion on live animal purchasesYorkshire terrier dog taking a bath
  • $23.04 billion on pet food
  • $14.39 billion on supplies/OTC medicine
  • $15.73 billion on vet care
  • $5.24 billion on services such as grooming and boarding

doggie play pack_lrWhat’s more:

  • Americans routinely give birthday presents to their pets.
  • Each fall, people purchase one third as many Halloween costumes for pets as they do for children.
  • People spend five billion dollars a year on holiday gifts for their pets.

Most psychologists and animal lovers agree that pets enrich our lives, alleviate stress and provide unconditional companionship.

As an entrepreneur or non-profit director, this trend is noteworthy because it showcases just how perfect promotional pet products could be for reinforcing your organization’s brand…whether or not your product or service has anything to do with pets! After all, your clients and prospects are three-dimensional people with lots of interests outside of their day jobs. So why not provide them with something pet-related that will make them smile? dog bones package

OnTarget Promotions’ Shopping Center clients have a special pet happy hour that draws a crowd to their bars and restaurants. Their shoppers enjoy the promotional gifts their pets receive. These promotional gifts are very “retail looking;” such as their Yappy Hour dog treats. What puppy doesn’t appreciate dog bones, and what owner doesn’t want their puppy to be happy?

Pet-Related Trends  

  • Raised pet bowls. Why should your dog or cat have to stoop for his or her meal? Bowls in virtually every size, style and color are popping up on props.3745
  • Portable canine backpacks. People are starting to bring their four-legged family members with them wherever they go. While many walk under their own power, others arrive in stylish bags or carried on their owners’ backs.
  • Pet-friendly hotels and restaurants, many of which offer special menus, baskets, toys and disposable bowls.
  • Eco-friendly products such as “green” waste pails, boiled-wool toys, bamboo pet wipes and recycled fleece mats.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For a free guide to pet promotions, call (951) 682-8427 or email us to start your project today.