Americans have been bitten by the home improvement bug…and it is big! In fact, networks that feature programming about fixing up, flipping, buying and selling houses (such as those which appear on DIY and HGTV) are some of the most watched programs on television today.
Considered a ratings powerhouse among primetime viewers ages 25-54, HGTV boasts record-breaking numbers of viewers for shows such as: Fixer Upper, Ellen’s Design Challenge, Brother vs. Brother, Flip or Flop, House Hunters, and Beachfront Bargain Hunt.
Also, according to HGTV, an average 9.4 million viewers tune in to the network during primetime each week, spending 85 minutes per week watching HGTV programs. What’s more, home improvement pins are among the most clicked posts on Pinterest boards, Facebook status reports and Twitter feeds.
And our obsession with home improvement doesn’t stop at screen time. According to a recent report by CNBC, rising home turnover and price appreciation, along with job and wage growth, are driving demand and sales growth at the nation’s two largest DIY retailers – Home Depot and Lowe’s. In total, Americans are said to have spent some $150 billion on home improvement projects in 2013…the most recent data tracked by the National Association of Home Builders. To capitalize on the trend, hardware and home improvement retailers are providing interactive merchandise displays and kiosks, POP signage, in-store workshops, product demos, and online resources designed to build brand loyalty.
So what does all of this mean for business owners and non-profit directors? The majority of your clients will likely participate in some sort of home improvement project this year…from simple repairs to major remodels. Promotional products that appeal to home improvement hobbyists are a great way to reinforce your organization’s brand.
Here are a few ideas of products that naturally lend themselves to promotional personalization:
- Gardening Tools
- Knee Savers
- Journal Books
- Paint Sticks
- Carpenter Pencils
- Yard/Measuring Sticks
- Safety Glasses
- Stress Relievers in the shape of construction hats, hammers, bulldozers…you name it!
- Tape Measures
- Tool Kits
- Work Buckets
Saving water during the California drought has become a must. Several On Target Promotion’s water district clients have successfully used home improvement gifts to encourage their clients to make needed repairs and save water. These range from buckets to collect shower water and screwdrivers to make sprinkler repairs to low water use nozzles and shower heads.
On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For your Free Guide to the Top 10 Hottest Home Improvement Gifts, call (951) 682-8427 or email us to start your project today.