Business Ideas, Holiday Promotions

Holiday Greeting On Target

seed-paper-cardsIn this day of electronic everything, a trip to the mailbox may offer little more than bills and fliers addressed to: “current resident.” Greeting cards are the brilliant exception, as recipients celebrate the personal opportunity to open a beautiful, heartfelt, customized 3-D greeting to hold and prominently display.

According to the Greeting Card Association, the tradition of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of goodwill to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 15th century, handmade paper greeting cards were being exchanged in Europe.Envelope with blank message card

History of Greeting Cards:

  • By the early 1400s, handmade paper greeting cards were being exchanged in Europe.
  • The Germans are known to have printed New Year’s greetings from woodcuts as early as 1400.
  • Handmade paper Valentines were exchanged in various parts of Europe in the early to mid-1400s.
  • With the introduction of the postage stamp in the 1840s as well as advances in printing and mechanization, cards emerged from an expensive, handmade and hand-delivered gift to a popular, affordable means of personal communication.
  • The first known published Christmas card appeared in London in 1843, when Sir Henry Cole hired an artist to design a holiday card that he could send to his friends and acquaintances. Demand for similar cards grew, so Cole began selling them for one shilling each.White envelope on wooden background with pine cones and Christmas gift
  • As printing methods improved, Christmas cards became much more popular and were produced in large numbers from about 1860.Prensa Litografica
  • The first to bring greeting cards to America was a German immigrant named Louis Prang, whose Boston-based lithograph business succeeded, in part, because he expertly produced cards featuring the reproduction of famous paintings. In 1875, he introduced the first complete line of mass-produced Christmas cards to the American public.
  • In the early 1930s, American publishers adopted the use of color lithography, which propelled expansion of the U.S. greeting card industry.
  • During World War II, the industry rallied for the war effort, helping the government sell war bonds and providing cards for soldiers overseas.
  • By the 1950s, a long card with a short punch line (aka the studio card) firmly established the popularity of humor in American greeting cards.

Great Choices for On Target Clientsseed-paper-card-also

Today, holiday greeting cards are the perfect way to stand out in your customers’ and employees hearts, minds and mailboxes. Ordering your company’s greeting cards from On Target Promotions is as easy as creating the electronic equivalent, which may end up in a spam folder or quickly forgotten even if it is clicked and read.

seed-paper-card-tooOur clients enjoy a wide variety of greeting card styles from which to choose. Our favorite is the eco-friendly seeded greeting card. The card comes with an ornament to hang on the tree during the holidays and then, when the tree is tossed into the trash or boxed away, can be planted. The resulting wildflowers will thrill your clients not just during the holidays but throughout the New Year. What a great value –  an eco-friendly card, ornament, and a flowering plant all in one! Check out the Eco-Friendly cards for yourself.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

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Branding, Promotional Products Inland Empire, Promotional Products Riverside

Breast Cancer Awareness On Target

breast cancer awareness designThroughout October, most Americans are “in the pink” thanks to the annual month-long Breast Cancer Awareness campaign. Developed in 1985 to increase awareness about the disease and raise funds for treatment and research, the observance is one of the most successful of its kind…with pink products popping up on everything from pens and paper cups to perfume and Porsches.

Over the past 31 years, major breast cancer organizations have raised billions of dollars for the disease which will effect one in eight women in the United States. Further statistics shed light on the reason so much attention is given to the disease:

  • In 2016, an estimated 246,660 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 61,000 new cases of non-invasive (in situ) breast cancer.
  • About 2,600 new cases of invasive breast cancer are expected to be diagnosed in men in 2016.
  • A man’s lifetime risk of breast cancer is about 1 in 1,000.
  • For women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer.
  • Besides skin cancer, breast cancer is the most commonly diagnosed cancer among American women.
  • In 2016, there are more than 2.8 million women with a history of breast cancer in the U.S. This includes women currently being treated and women who have finished treatment.
  • A woman’s risk of breast cancer approximately doubles if she has a first-degree relative (mother, sister, daughter) who has been diagnosed with breast cancer.
  • About 5-10% of breast cancers can be linked to gene mutations (abnormal changes) inherited from one’s mother or father.
  • The most significant risk factors for breast cancer are gender (being a woman) and age (growing older).Breast Cancer Awareness Ribbon Background. Vector illustration

Breast Cancer Advocacy

While efforts to increase awareness of breast cancer can be traced back to 1913, ongoing organized campaigns to increase breast cancer awareness did not exist until the mid-1970s, when advocacy groups began to disseminate information about treatment options and to provide counseling services. The announcement that Betty Ford, the wife of then U.S. President Gerald Ford, had undergone breast cancer surgery in September of 1974 is credited with increasing public awareness of breast cancer and comfort with public discussions about the disease.

History of the Pink Ribbon

breast cancer emblemIn the early 1990s, a 68-year-old named Charlotte Haley began making peach ribbons by hand in her home because her daughter, sister, and grandmother had breast cancer. She distributed thousands of ribbons at supermarkets with cards that read: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon.”

As word spread, executives from Estée Lauder and Self magazine asked Haley for permission to use her ribbon. She refused, saying the companies were too commercial. But Self was determined to use the ribbon idea. So editors consulted with lawyers and were advised to choose another color. They opted for pink, because it is “soothing, comforting, and healing” — everything breast cancer is not. Soon Charlotte Haley’s grassroots peach ribbon was history, and the pink ribbon became the worldwide symbol for breast cancer.

Today, retailers, non-profit organizations and the general public use pink ribbons on products to promote events like concerts, wine tastings, bowling or golf tournaments, online sponsorships, marathons, triathlons and bike races…to name a few. Don’t pass up the opportunity to pick up some pink swag for your Breast Cancer Awareness event. There is still time to order if you act fast. If you can think it, we can pink it.

2nd-base-seed-bookPretty in Pink

  • Aprons
  • Bookmarks
  • Brushes and combs
  • Buttons
  • Calendars
  • Candles
  • Caps and Visors
  • Christmas ornaments
  • Compact mirrorsskpinkd
  • Coolers
  • Cosmetic bags
  • Dog tags
  • Drawstring backpacks
  • Fanny packs
  • Golf towels
  • Gum
  • Headbands
  • Keychains
  • Lanyards
  • Lip balm
  • Magnifiers
  • Manicure sets
  • Mints
  • Mugs
  • Nail files
  • Notebookscheck-you-bump
  • Pensbreast-cancer-pen
  • Robes
  • Rubber bracelets
  • Rubber gloves
  • Scarves
  • Socks
  • Styluses
  • Sunglasses
  • T-shirts
  • Teddy bears
  • Tool kits
  • Tote bags
  • Tumblers
  • Umbrellabreast-cancer-bracelet

Several On Target Promotion clients offer Breast Cancer-related merchandise, such as the Breast Cancer bracelet, which their employees can purchase. The proceeds raised go to their local Breast Cancer Awareness Charity. Other clients support local walks and fund raisers by donating logo-imprinted merchandise for participants. It’s a great way to raise awareness for the community and also to position their brand with a great cause.

On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For more ideas for your company  call (951) 682-8427 or email us to start your project today.

Branding, Business Ideas, Promotional Products Inland Empire, Promotional Products Riverside, Uncategorized

Golfing On Target

Golf Tournament StampIn the United States, golf means more than just a tiny white ball rolling across a massive green. The activity is routinely used to entertain business clients, incentivizes sales, and provide a comfortable, classic setting for company picnics, product launches and charitable events.

Since people of virtually every fitness level can participate, golf tournaments provide the perfect backdrop for everything from casual conversation to fierce competition. And with 24.1 million self-proclaimed “golfers” in the U.S. and some 800,000 tournaments held each year, the events appeal as much to small non-profit organizations as multi-national corporations.

Best Golf picture series

One of the reasons golf tournaments are so popular among players is because they appeal to golfers of all levels. Beginners have just as much chance at claiming victory as seasoned professionals, since foursomes are specifically assembled to evenly distribute talent.

Here are a few short golf tournament success stories:

  • Conceived to raise funds for teaching the deaf, The HEAR Center Annual Golf Tournament has been the mainstay of the center’s fundraising efforts for 33 years, raising $750,000 during that time.
  • The Southern California grief support group, New Hope, exceeded their goal with their first golf tournament, Fore Hope, collecting $30,000 through tournament registrations, a silent auction and sponsorships.
  • The Fidelco Fall Classic is an annual charity golf tournament that benefits a New England guide-dog school. The three-year-old event is a significant revenue generator for the foundation, having raised $12,000 its first year and $20,000 the second. The event is sponsored by Stanley Corp., makers of Stanley tools, a partnership that has connected the foundation to a host of other companies.

Flat lay golf groupageIn addition to team-building and fundraising, tournaments are a great way for non-profit directors and entrepreneurs to brand — not just with on-site signage but also through personalized prizes and participant swag. Whether you choose to distribute gifts on the golf course during registration, immediately following game play, inside the clubhouse following the tournament, or as the highlight of a follow-up banquet, there are lots of great ways to promote your brand:

On-Site Promotional Ideas

  • Banners
  • Cart sheets
  • Fliers
  • Hole assignmentsGolfball on green with red flag.
  • Pens and Notepads
  • Personalized Pop-up tents
  • Scorecards
  • Signs
  • Tournament rules
  • Wrist bands

Participant Gift Ideas

  • Backpacks and fanny packs
  • Ball markers
  • Bottle openers
  • Can holders
  • Carabiners
  • Club brushes and cleaners
  • Club covers
  • Colorful socks
  • Cooler caddygpftc-red
  • Ditty bags
  • Divet tools
  • Glassware
  • Golf bag tags
  • Golf ball cleaners
  • Golf ball shaped lip balm
  • Golf ball shaped treat containers
  • Golf balls
  • Golf gloves
  • Golf towels
  • Golf umbrellas
  • Hat clips
  • Hats and visorsghcht-group
  • Keychains
  • Mugs
  • Notepads
  • Pens and pencils
  • Personal fans
  • Picture frames
  • Putting cups
  • Shoe bags
  • Sun block
  • T-shirt, Polo or sweater
  • Tees
  • Tumblers

Personalized Golf Tournament Prize Ideas

  • Golf-kit-sggkGift Certificates to the pro shop
  • Golf bag
  • Golf equipment, such as a bag or a driver
  • Set of Clubs
  • Trophies, plaques, crystal bowls or decanters bearing the name and logo of your organization and the date of the tournament
  • Watches

 

Collegiate Case Studies

gkgcp-mixedDivision I College

The Goal Line Football Club at a Division I college holds an annual golf tournament to raise money for non-school funded items. This year, with the funds raised, they were able to upgrade the equipment room and fund a new video-editing machine. Local companies sponsored the events and co-branded with the university on golf balls, golf bags and other golf related products.

Division III Collegegf100c-mixed

A Division III College holds an annual golf tournament and fundraiser to raise money for their general scholarship fund. In addition to co-branding with the university on golf products, local companies also donated premium gifts for tee prizes and a silent auction.

On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to order golf-related (or any other) promotional items.