In this day of electronic everything, a trip to the mailbox may offer little more than bills and fliers addressed to: “current resident.” Greeting cards are the brilliant exception, as recipients celebrate the personal opportunity to open a beautiful, heartfelt, customized 3-D greeting to hold and prominently display.
According to the Greeting Card Association, the tradition of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of goodwill to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 15th century, handmade paper greeting cards were being exchanged in Europe.
History of Greeting Cards:
- By the early 1400s, handmade paper greeting cards were being exchanged in Europe.
- The Germans are known to have printed New Year’s greetings from woodcuts as early as 1400.
- Handmade paper Valentines were exchanged in various parts of Europe in the early to mid-1400s.
- With the introduction of the postage stamp in the 1840s as well as advances in printing and mechanization, cards emerged from an expensive, handmade and hand-delivered gift to a popular, affordable means of personal communication.
- The first known published Christmas card appeared in London in 1843, when Sir Henry Cole hired an artist to design a holiday card that he could send to his friends and acquaintances. Demand for similar cards grew, so Cole began selling them for one shilling each.
- As printing methods improved, Christmas cards became much more popular and were produced in large numbers from about 1860.
- The first to bring greeting cards to America was a German immigrant named Louis Prang, whose Boston-based lithograph business succeeded, in part, because he expertly produced cards featuring the reproduction of famous paintings. In 1875, he introduced the first complete line of mass-produced Christmas cards to the American public.
- In the early 1930s, American publishers adopted the use of color lithography, which propelled expansion of the U.S. greeting card industry.
- During World War II, the industry rallied for the war effort, helping the government sell war bonds and providing cards for soldiers overseas.
- By the 1950s, a long card with a short punch line (aka the studio card) firmly established the popularity of humor in American greeting cards.
Great Choices for On Target Clients
Today, holiday greeting cards are the perfect way to stand out in your customers’ and employees hearts, minds and mailboxes. Ordering your company’s greeting cards from On Target Promotions is as easy as creating the electronic equivalent, which may end up in a spam folder or quickly forgotten even if it is clicked and read.
Our clients enjoy a wide variety of greeting card styles from which to choose. Our favorite is the eco-friendly seeded greeting card. The card comes with an ornament to hang on the tree during the holidays and then, when the tree is tossed into the trash or boxed away, can be planted. The resulting wildflowers will thrill your clients not just during the holidays but throughout the New Year. What a great value – an eco-friendly card, ornament, and a flowering plant all in one! Check out the Eco-Friendly cards for yourself.
OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.