Branding, Uncategorized

Holiday Traditions On Target

img_0371The Great American Melting Pot contains a wealth of holiday traditions which can be traced to countries across the globe:

Christmas

  • Christmas trees were first used in Germany. Long before the advent of Christianity, plants and trees that remained green all year had a special meaning for people in the winter. Just as people today decorate their homes during the festive season with pine, spruce, and fir trees, ancient peoples hung evergreen boughs over their doors and windows. In many countries it was believed that evergreens would keep away witches, ghosts, evil spirits, and illness. Germany is credited with starting the Christmas tree tradition as we now know it in the 16th century when devout Christians brought decorated trees into their homes.
  • Santa Claus (aka St. Nick) is said to have first shown up bearing gifts in Scandinavian homes. Most kids learn that Santa Claus comes from the North Pole, but children in Scandinavia are taught he lives a bit farther south. Where exactly is a matter of much debate, with businesses in Finland, Sweden and Norway competing to cash in on the cachet that comes with claiming Santa’s hometown.
  • Letters to Santa. According to Smithsonian Magazine, the earliest Santa letters are similarly didactic, usually coming from St. Nicholas, rather than written to him. When postal workers began hand-delivering mail to urban centers during the Civil War, the shift made Americans view the mail as a pleasant surprise rather than a burdensome errand. As the postal system became more formalized and efficient, the cost of postage began dropping in the mid-1860s. The price drop made parents more comfortable with paying for stamps, and children began to view the postman as an actual conduit to the Jolly Old St. Nick.img_0372
  • St. Nicklaus’ arrival down chimneys to fill stockings hails from the Netherlands. In 1823, this tradition went mainstream with publication of what has now become a children’s classic, The Night Before Christmas.
  • The idea of Santa’s sleigh being drawn by reindeer was first made popular in Switzerland.
  • The first documented Christmas parade was reportedly held in Peoria, Illinois in 1888. Decorated with garland and red ribbons and pulled by a team of horses, a covered wagon rolls along Main Street in Peoria, Ill each November heralding Santa Claus’ arrival. For nearly 125 years, the parade has kicked off the start of the Christmas season, persevering through the 1929 stock market crash, blizzards and rainstorms. Even during World War II, when New York City’s famous Macy’s Thanksgiving Day Parade was sidelined for three years, Peoria’s Thanksgiving weekend spectacle continued to bring holiday cheer.
  • img_0369Elf on a Shelf began as a book penned by a mother/daughter team over a cup of tea. The pair decided to write a book about their personal tradition of writing notes to an elf sent by Santa, who came to watch over them at Christmas time. A companion toy was created in 2005 and has already found his way into 17 percent of all American homes over the past 10 Christmas seasons.

 Chanukah

  • Often called the Festival of Lights, the holiday is celebrated with the lighting of the menorah, traditional foods, games and gifts. While most Jewish feasts and festivals can be traced to the New Testament, relatively new retail takes on Jewish holiday traditions are owed entirely to entrepreneurial ingenuity.
  • Mensch on a Bench was the brainchild of a rabbi who recently appeared on Shark Tank. During its first year in production in broad 2014, the product caught on with Jewish families, with $900,000 in sales.
  • Dreidels are traditional, but one company has is re-introduced them as spinning tops. Based on what they refer to as an “American vintage game,” the tops boast all new spinners made from “the finest quality aircraft grade stainless steel which is machined using state of the art CNC turning centers and precision balanced for a piece that will spin perfectly and last forever.”img_0370
  • Food Network has reinvented potato latkes to take them mainstream. Thanks to the popular network, people of all faiths and ethnicities are enjoying potato-pancake based recipes all year long.

Kwanzaa
A seven-day festival that celebrates African and African American culture and history, Kwanzaa is celebrated from 26 December to January 1.

  • Seven days of candles point to the principles of the holiday, which was created in 1966 by Dr. Maulana Karenga.
  • At the first Kwanzaa Holiday Expo, held in 1993, ice cream magnates Ben and Jerry introduced sweet potato ice cream, while other exhibitors showcased dark-complexioned dolls, African art, Jamaican root tonic, Kente cloth neckties, handcrafted African roses and an odd contraption that gives a passable back massage.
  • Today, Kwanzaa is observed with African-centered books, cards and art objects and coloring contests for children.

Happy Kwanzaa Greeting Card Design TemplateMake the most of holiday traditions in 2016 by ordering promotional products for your clients, prospects, vendors and employees. Start your own Holiday Traditions with one of these suggestions for gift giving this Holiday Season:

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email  us @ Deb@OnTargetPromotions.com to start your project today.

Advertisements
Holiday Promotions, Uncategorized

Affordable Holiday Gifts On Target

christmas-sack-964342_960_720According to the National Retailer’s Association, consumers will spend nearly four percent more this year on holiday gifts than they did in 2015. In fact, according to NRF president and CEO Matthew Shay, “All of the fundamentals are in a good place, giving strength to consumers and leading us to believe that this will be a very positive holiday season.

The NRF holiday sales forecast is based on an economic model which uses several indicators such as consumer credit, disposable personal income and previous monthly retail sales releases. Their data shows an average increase in holiday sales for the past 10 years of 2.5 percent.

More projections about Holiday Spending in 2016:person-on-package

  • Non-store sales should increase between 7 and 10 percent — to as much as $117 billion.
  • Projections released by PWC on October 4, 2016 put holiday spending at the highest level since the Great Recession.
  • Analysts with financial firm Apprisen say that the average U.S. consumer spent about $830 on Christmas gifts last year.
  • The International Council of Shopping Centers also gave a rosy projection, forecasting a 3.3% spending increase at physical stores, compared with a 2.2% gain in sales last year.
  • Most experts agree that online shopping will increase at a much quicker rate than sales in storefronts, as consumer confidence in e-commerce grows.

bundle-up-setAs you know when you own or manage a business, one of the first steps to take in regard to holiday shopping is to set a budget; doing this will help you stay on target, so you won’t overspend. Decide how much you can afford to invest for everyone on your business gift list: clients, prospects, service providers, and employees. Of course, you can always adjust budgets later. But setting spending caps will help you determine the types of gifts you buy after you have set budgets for each category.

No matter how much you plan to spend this holiday season, your promotional consultant can show you how to stay within that budget and give a gift that the recipient will enjoy and use!   They will show you an affordable, thoughtful gift to remember customers, clients, prospects and friends, while simultaneously reinforcing your brand. On Target Promotions in Riverside, California offers thousands of gift ideas to suit virtually any budget. Their promotional consultants are trained to choose “just the right gift” for your company’s needs.stuffed-animal

Affordable Holiday Gifts for 2016

  1. Tumblers
  2. Blankets
  3. Stuffed animals
  4. Journals
  5. Hot Cocoa Set
  6. Umbrellas
  7. Business Totes/Bags
  8. Photo Frames
  9. Wine/Beer Sets

Gift box with ribbon bow on laptop keyboard. 3d rendering.

A few more great affordable ideas:

  1. Pen sets
  2. Tech Gifts
  3. Copper Moscow Mule Mugs
  4. Holiday Ornaments
  5. Jackets
  6. Glove & Scarf sets

Click here to see more  Affordable Gift Ideas.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Holiday Promotions, Promotional Products Inland Empire, Uncategorized

Holiday Gift Guide On Trend

img_0344Have you ever opened a beautifully wrapped holiday gift only to find a present that leaves you scratching your head?

Whether the gifts you give this year are meant for a distant relative, your closest friend, a prospect, or your best client, don’t be the one who sends something weird. After all; the holidays are the perfect time to show people you care – by giving them something that will WOW! And when you plan ahead, you will be able to personalize your offerings, so the recipient will think of you every time they use your gift. To help, we looked to retail trends so you can formulate an impressive list of brand-able holiday swag.

Top 10 Holiday Gift-Giving Trendsimg_0341

1. Tech. Flexible Bluetooth keyboards, smartphone stands, cord organizers, laptop cases and tablet “skins,” flash drives, “tile” key-locators, automated vacuum cleaners, tech-touch gloves, virtual reality viewers, electronic readers, power chargers, etc.

2. Drones. While we could have classified dynamic-remotely-operated-navigation-equipment under “tech,” we think this gift-giving trend merits its own category, because drones are not just for paparazzi and film crews anymore. This is owed, in part, to the fact that many are surprisingly affordable.
img_0342
3. Wearables. You can’t go wrong with a T-shirt, sweatshirt or polo shirt. People love things they can wear. Also, don’t forget about wearable tech – fitness watches & trackers, Bluetooth speakers, headphones, etc. img_0343

4. Old School. This category signals a return to simpler times, before people used cellphones as MP3 players, video players and alarm clocks. If you opt to go with something nostalgic, the possibilities are virtually endless. Think desk clocks and desk sets or briefcases and pens or casual items like baseball caps, coffee mugs and candy. Or amp up your gift by assembling a “themed” basket, like “Movie Night,” – filled with fun items such as theater tickets, popcorn and bottles of soda, or “Golf Day,” featuring tee time treats, golf balls, course gift certificates and a branded golf towel. img_0339

5. Alcohol. These gifts go beyond bottles of wine or cases of scotch. Sophisticated gift-givers in 2016 are turning to a myriad of personalized alcohol-related ideas: bottle openers, wine aerators, bottle caddies, breath alcohol meters, flasks, bar sets, whiskey stones, cork cages, beer-chilling coaster sets, and customized shot glasses…to name a few. img_0337

6. Gift Cards. Neiman Marcus was the first company to make gift cards, which they sold in stores starting in 1994. But gift cards didn’t emerge as a “go-to” gift item until Blockbuster replaced their own rampantly counterfeited gift certificates with plastic cards. Once Starbucks entered the game in 2001, the rest – as they say – is history.

7. Executive Gifts. From classic desk sets to stylish totes to personalized styluses, business clients will appreciate your attention to detail. If the recipient is well traveled, consider a keyed laptop lock, an “anywhere” mouse, 3-D puzzles, a custom pen and pencil set, engraved paperweights, luggage tags, or a leather passport case.

8. Food Glorious Food. No matter the era, people love gifts they can eat. Did you know that you can brand items in virtually every category? To go high end, choose caviar tins and crackers with champagne. More low brow? How about jars of pesto or spaghetti sauce and dried pasta along with a bottle of Chianti. img_0338

9. Anti-Stress. What most professionals have in common is the propensity to feel stress.
To combat the trend, we recommend gifts designed to lighten the load. Stress balls, personal massagers, scented candles and sachets, tabletop fountains, and plants are just a few ideas for the entrepreneur on your list who has a lot on his or her plate.

10. High Style. Soft leather gloves, sunglasses and watches can melt the hearts of fashion-loving friends. So, to appeal to this crowd, order a fine leather wallet, custom cufflinks, a pocket watch, a leather portfolio or journal, or business card case.

Our choices this holiday season follow retail favorites. Since your clients and employees are already looking that direction, give them something that trends –beer flights, oil & vinegar sets, etched wine bottles, mini drones, or fitness trackers. Old school is also big, with holiday ornaments reemerging as gifts as well as holiday fundraisers.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For Holiday gift ideas that fit your style and budget Call (951) 682-8427 or email us to start your holiday project today.