Business Ideas, Content Marketing, Marketing Tips, Uncategorized

Everything you always wanted to know about Creative Content but were afraid to ask

Push Advertising On Target Blog
Drink this!

Long ago and not so far away, entrepreneurs and corporate officers relied on pushy advertising tactics via broadcast and print media, to sell everything from toilet plungers to Caribbean vacations. Following the old school of thought that buyers would respond if people told them what to do, remarkably, the method worked – for decades. Think radio spots and TV commercials with catchy jingles and slogans: Be all you can be, Betcha can’t eat just one, Don’t leave home without it.


Push vs Pullwordpress-1013189__480

Using expensive ads and attention-grabbing claims, push advertising effectively shoved products and services into the minds of consumers. Today, new rules of marketing have emerged, including pull advertising. This method targets prospects by establishing and building a connection that effectively pulls them into a mutually-beneficial long-term business relationship.

Pull Marketing is Affordable

ipad-605440__480One of the benefits of pull marketing is that it is available not only to corporate ad agencies with multi-million dollar budgets but to any entrepreneur who is willing to use traditional and digital technology to communicate with prospects and existing clients. Relying heavily on internet channels such as websites, blogs and social media networks, pull marketing is the reason content is currently king.

Why Content is Kingcontent-is-king-1132259__480

The Content Marketing Institute defines content marketing like this: “Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain clearly defined audiences —ultimately, to drive profitable customer action.”

Content marketing is fueled by the public’s voracious appetite for tailor-made information and entertainment as well as the plethora of methods available for delivering just such material. Whichever platforms your target market enjoys, reach out to them not with a demand they buy your product or service, but with relevant content. This will create value which is measurable because consumers actively seek it out.

social-media-marketing-2353347__480But how can you create great content marketing so you can amp up the value you offer clients? Here are a few ideas:

Infographics –

Colorful, vertical graphics featuring useful statistics, charts, graphs, and other information, Infographics are effective because they can be shared via social media networks and posted on websites indefinitely. While some graphic design teams might charge thousands of dollars to create an original infographic that includes strategy and planning, research, copywriting, and design, entrepreneurs can compete by using an affordable freelance bidding site such as Fiverr.

E-Books & Guides –social-media-2328745__480

Often offered on the landing page of websites, these value-packed books are free to download and provide marketing tips and tricks for business owners. Hire an expert (or put your own experience to use) and write a free downloadable guidebook. If you are providing enough value, you may be surprised by how many people download the resource. For instance, Buffer created this Social Media Strategies eBook you can download and read at your leisure.

When it comes to marketing books, self-publishing has made everyone an author. Still, readers tend to believe that only seasoned professionals can publish a business book. So, publish your own. Even if no one ever reads it, you’ll get a lot of bang for your buck each time you reference yourself as a marketing author.

Podcasts & Videos –

workspace-2517759__480YouTube is the second most often used search engine after Google. So, don’t underestimate the importance of filming and uploading videos with the user-friendly interface. Then, embed links to your creations on your own website. If you’re camera shy, consider creating podcasts, which you can offer for free.

Just in case you get stuck trying to figure out what content to provide via the above mediums, here are five tips:

5 Winning Strategies for Coming Up with Great Content

  1. Steal it. Okay, don’t really rip off content from colleagues and competitors. But lean on them for inspiration. If you decide to reference portions of their content, that’s okay. Just make sure you provide attribution – typically in hyperlink form – and make sure you reimagine the lion’s share, to make it your own.
  2. Reuse & Recycle. While this term is currently on trend for green-related reasons, we are referencing where you go to get ideas. Once you’ve been creating content for a while, it’s okay to review past blog posts, status updates, videos, podcasts and Instagram Stories to see if anything old is new again. Reference blog post analytics to determine which posts were premier performers. internet-315132__480
  3. Ask your base. If you aren’t sure what your customers would like to hear, ask! You could provide a brief online survey, asking for feedback and ideas. People appreciate knowing that their opinions count. So, you won’t offend them by asking their thoughts.
  4. Follow Trends. While we are all about starting trends, we also support getting behind ones already in progress. If you’re not sure what those are, just look up “trending topics” on Facebook. Another way to find relevant ideas is to search for industry keywords using hashtags on Twitter. For example, if you own a children’s boutique, search keywords like #KidsClothing, #ChildrenBoutique, #KidsFashion, to check out what other interested parties are posting about. One trend we love fun ideas like fidget spinners and other small, affordable gifts some clients buy to tie into their digital campaigns. Embrace the trend digitally and then follow up with a personalized, promotional giveaway.
    males-2930545__480
  5. Walk away. If you’re stuck in a creative rut, close your laptop and take a walk, watch standup comedy, or play with your dog. Give yourself permission to turn your mind off so you can come back to the task with fresh perspective. The break will do you good and your work will be better for it.

 

About On Target Promotionsnew-year-2851690__480

We’ve got great ideas for helping you develop and maintain great relationships with prospects and current clients. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

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Branding, Business Ideas, Marketing Tips, Uncategorized

Top 5 things I learned while running a Marketing & Promotions Business

5-things-chalkboardAvoid business potholes before they even show up

Over the past 40 years in marketing and promotional products, my partners and I have learned much about running a business – most of which we wish we had known before we began. So, if you’re just starting out or just need encouragement along the way, feel free to benefit from the top five lessons we have learned along the way!

5.) Choose your business name wisely. Your company name will become synonymous with your brand. When we chose the name On Target Promotions, we realized we would a lot to live up to:

  • On Target customer service
  • On Target quality
  • On Target branding
  • On Target delivery
  • On Target value
  • Absolutely everything we do needs to be On Target.

Before selecting your brand name, consider what you want your business to stand for. To arrive at the answer, ask yourself some questions:

Who is my target audience?

What is my market?

What are my business goals?

What will make my company stand out?

 

 

Entrepreneur Magazine offers these suggestions for developing a business name:

“Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified.”

The decision about what to name a company is so crucial, many entrepreneurs hire pricey naming agencies to conduct research and come up with a creative title for their startups. A lower cost option for this are crowdsourcing platforms such as SquadHelp, InkandKey, and NamingForce, which enable business owners to host competitions for business names, tag lines, logos and other marketing projects.

Thousands of freelancers across the globe compete by suggesting creative ideas. At the end of contest, the business owner selects the winning entry. The winner gets paid and the client benefits from the collective wisdom of creatives across the globe.

community4.) Get involved in your community. Wherever you are based, take time to develop partnerships on both sides of your business.

Corresponding Industry Associates: No one gets you like other professionals in your industry. Connect with each other in meaningful ways – digitally as well as in 3D. These relationships provide much needed support, advice, and potential opportunities for collaboration.

Supplier Partners: In business as well as life, nothing beats a win/win scenario. Work hard to develop good relationships with supply partners who will have your back, grant favors when you need them, and value you as a person who will act in kind.

Community and Target Market Associations: Don’t make the mistake of thinking you are too busy to take time to build relationships in your region and in target market associations. You might be surprised at the valuable reciprocity of referring clients, making timely payments, and volunteering along with people who would be just as happy and likely to take you to lunch as you would them.family

3.) Put God and family first. Make sure you follow a worthy moral compass. When you face tough decisions about making more money or doing what is right for your clients or employees, this is where the rubber meets the road. Customers prefer working with companies that have a moral compass. So, while everyone may not understand the basis for some of your decisions, they will value your integrity and service-minded attitude. Employees prefer working for organizations that demonstrate high principles.

According to an article in World Economic Forum, “Over recent years there has been a steady rise in the number of companies embracing purpose-led values to help them navigate this increasingly tricky business environment. Both traditional luxury brands and emerging newcomers are rethinking how they measure value and are, in-turn, achieving success by standing up for – and sticking to – principles.”

2.) Market, Brand and Advertise! (This is especially important when business and/or the economy are slow.) In 2008, when the U.S. seemed poised to head into the next depression, this piece in Forbes warned against the reflex of cutting marketing campaigns when business budgets are tight.

“The first reaction is to cut, cut, cut, and advertising is one of the first things to go,” says Wharton marketing professor Peter Fader, adding that as companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads. Today’s economy ‘provides an unusual opportunity to differentiate yourself and stand out from the crowd, but it takes a lot of courage and convincing to get senior management on board with that.”

In 2008, we changed the marketing strategy for On Target Promotions to focus efforts on advertising and promoting to a core group of clients. This was while our competitors were closing their doors or doing was necessary to keep the lights on. We utilized the same or slightly lower ad budget to secure a core group of clients who have since accounted for 80% of our annual revenue.

1.) Enjoy what you do!

enjoyBecause you spend so much time on the job, make sure it isn’t just a source of income. If you don’t enjoy what you do, you’ll end up missing out on the stuff of life. Studies show that people who love their jobs lead more fulfilling lives than their frustrated peers.

 

As Mark Twain so aptly explained, “Find a job you enjoy doing, and you will never have to work a day in your life.”

Running your own business is not a 9-to-5 job. So, make sure feel a sense of purpose and a strong mission. This can come across even if you are selling promo products or “swag,” as some people refer to it, like On Target Promotions. We are on a mission. And that goal isn’t just to sell the cheapest widget or “make a sale” at any cost. Instead, what drives us is the desire to clients happy so happy they want to come back again.

About the Author

Co-owner of On Target Promotions, Debbie Johnson has more than 40 years of experience in the field of marketing and promotional products. She was granted Lifetime Certification of the highest industry promotional products designation of MAS, was recognized by PPAI with the leadership award for service as awards committee chair, served as president of the American Marketing Association (AMA) Inland Empire, and currently serves as VP of East Hills Business Council of the Greater Riverside Chamber of Commerce.

About On Target Promotions

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Business Ideas, Promotional Products Inland Empire, Uncategorized

Client retention. Have you left your first love?

Notepad with words  we love our customers on a wooden backgroundHave you left your first love?

Are you still pursuing your current clients as if they still mean something to you?

Remember how it felt to become the “new member” at your health club? Personal trainers walk you around; show you the equipment; shower you with gifts (remember the “new member” T-shirt and workout towel? They do whatever it takes to make you feel like royalty! Now, fast track to your daily visit to the club six months later. Are you warmly greeted? Do they still help you when you ask questions? Do they continue to extend thanks mid-year for your membership? Mind you, we’re not picking on health clubs. The phenomenon is not limited to fitness. Now, let’s bring the point back to your own business. Are you spending more dollars, cents and time pursuing new clients than romancing current customers?

Client Retention vs New Customer DevelopmentCustomer retention

After opening the doors as a new business owner, your first thoughts turn to customer development. You know your company won’t go far unless you land a prized client base. Fast forward to now. You’ve been in business for a while and eventually face a tipping point. How do you continue to develop new business relationships while simultaneously making sure your current clients feel “special?” (After all, they were the ones that made you!) How do you strike that balance? Where is your time better spent? Pursuing new clients or romancing the current ones?

how to keep the customerClient Development vs Client Retention: Which is more important?

According to the Harvard Business Review, it’s not even close. “Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client — you just (need to) keep the ones you have happy. Frederick Reichheld of Bain & Company research shows increasing customer retention rates by 5% increases profits by 25% to 95%.”

Although many business owners are aware of these statistics, most (44%) choose to focus more on acquisition than retention (18%) to their peril. Forbes blogger Larry Myler explains the folly in this approach:

“If we can keep a larger percentage of (existing) customers for a longer life cycle, we build on a revenue foundation that is more profitable and predictable; two factors that have created tremendous wealth for entrepreneurs.”

Customer retention research reveals that, on average, the reasons 68% of customers change brands is due to “perceived indifference.” In other words, they end up leaving because they feel as though the company didn’t care about their business.have you left your first love - things I love about you2607434_960_720

Fortunately, there is an easy fix: “In today’s fast paced business environment there’s a disconnect, and it’s a big one. Business owners are consistently focused on acquiring new customers through ‘innovative’ marketing campaign, says Randy Garn, co-founder of a customer connection company. “They want a better go-to-market strategy, stronger billboards and catchier marketing phrases. But their customers have never felt more detached. With today’s technology, it is now possible to have a person-to-person relationship with every customer. The more personal and authentic the relationship, the more indispensable it becomes.”

How to Retain Clients

To make sure existing customers continue singing your praises, build a tight connection on the Internet and in person:

  • free-wifi-1563024_960_720Social Media – Develop a relationship with brand ambassadors by paying attention to reviews. Respond to people who leave reviews – even the ones that are negative. Replying and working to address their concerns demonstrates that you value their opinion. This type of attention could pay big dividends.
  • Old School – Don’t underestimate the value of staying in touch. Send a handwritten card or pick up the phone and talk to your clients instead of relying exclusively on electronic communication.thank you
  • Perks – Give special preference to current clients. Send birthday gifts, offer free Wi-Fi or offer sales tailored to them. We know you can think of something creative. But if you would like help, give us a call!
    gift for you
  • Gifts – The nice thing about client retention is that you can tailor-make gifts based on the relationships you have cultivated over time. Let us help you choose a personalized reward, gift, greeting card or direct mail piece that will WOW your current clients.gift

About On Target Promotions

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Music Festival Marketing, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Music Festival Marketing

On Target Promo Music FestivalsMusic Festival Mania

Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at multiple venues – designed to suit virtually any taste. Not only are these events a great way to have fun with friends and family, they provide excellent opportunities for promotional marketing.


On Target Music Festival PromoFestival Fun

For example, the San Diego Fair attracts more than 1.6 million visitors annually—in a brief 26-day span. Among the myriad attractions offered at the fair, one of the most popular (attended by 50 percent of fairgoers) are concerts. And what do concert goers do while waiting for performances? They look around the stadium at advertisements and saunter over to booths to scoop up promotional items like water bottles, sunscreen, hats, and T-shirts. If you want to take advantage of this captive, well-defined, and loyal audience, you could opt to order branded promo items like cellphone fans or a fidget spinners — which are all the rage for 2017.


Festival Promotions

Opportunities abound to market with promotional items. And such opps are not only limited to advertisers who target millennials. You can also market to senior citizens at a classic Rock & Roll event or target Generation X at an 80’s concert or beer and wine festival. But if you do choose to target millennials, the possibilities are endless. And when it comes to this target, the more creative, the better. Since social media sharing is typical, your promotional investment could be multiplied exponentially.

Music Festival Promo IdeasFestival Sponsorship

If you want to maximize exposure of your brand, consider sponsoring a concert at your local mall. As a sponsor, you could provide giveaways such as t-shirts, hats, water bottles and more. Take advantage of a photo op by imprinting your logo on a step ‘n repeat banner/background,  for Instagram and Snapchat sharing. Endless opportunities abound when it comes to marketing at summer festivals or concerts. Take the opportunity now to order promotional items from On Target Promotions. Below is a sampling of a few summer events you could target:

Electronic Dance Music (EDM)240_F_154910878_zQbi2Qgxp8FVJ1jPiUWEjbpI70gEtNWi

Christian

  • Spirit West Coast
    • Ideas: Bookmarks, Highlighters, Sunscreen, Sunglasses, Water Bottles, Journals

Classical

80’s

Oldies

More summer concerts:

OT-Address-labelOf course, some promo items would work no matter the audience. Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Top 3 Marketing Trends for Spring 2017

hand holding a smartphone with TREND 2017  concept , business coTrendy in 2017: Apps, Infographics & Personalization

In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was costly and time-consuming. Fast forward to 2017. With promotional opportunities as numerous and distinctive as the products and services they represent, modern advertising can lead to entrepreneurial ADD. Without professional direction, what is a busy business owner to do? Allow us to point out a few worthwhile advertising trends for spring 2017: Tablet on desktop with mobile apps development text.

  1. Apps: According to a Pew Research Survey, roughly three-quarters of Americans (77%) own a smartphone, with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year. What’s more, 99.6% of smartphones run on Android or iOS.

What does this mean?

Since people are spending more time using mobile applications than ever before, if you want your product or service in front of as many potential customers as possible, develop an application your audience would likely use. To drill down on which app to create, focus on apps your existing customers use. For example, Coca-Cola Freestyle offers locations and directions to places that serve Coke. While the app won’t attract everyone, it will appeal to anyone who has a strong preference for Coca Cola products over Pepsi. And these die-hard soda drinkers are Coke’s core audience. Find out which apps your audience already uses and creatively communicate with them through the app.

Infographic Timeline and Road with Pointer. Vector
Infographics are trending in 2017.
  1. Infographics. With so much competing for distracted audiences, offering easily digestible, eye-catching content is crucial for anyone who wants to reach prospects. A win/win, infographics help brands and consumers. Don’t let your inability to design scare you from employing this trendy advertising strategy. Any graphic designer worth his salt will be able to come up with an attractive visual aid to communicate with customers. Just provide them with a few statistics you would like to share. Once you’ve approved the design, post to social networks such as Pinterest, and hashtag using relevant keywords. You’ll be surprised how quickly your work will start popping up on other websites. Infographics are meant to be shared, so don’t forget to prominently feature your brand on any charts your team creates.Infographic-Promotional-products-On-Target
  2. Personalization. Personalized products connect companies to leads in a way that Internet marketing never could. The reasons for this are many, but boil down to the fact that people like free stuff. No matter how techy we get, in the final analysis, we like to hold #SWAG in our hot little hands. Providing personalized items that customers and prospects will use not only creates top-of-mind awareness about your brand but also helps foster a relationship that could lead to sales and even brand advocacy. And, unlike social media posts or Pay-Per-Click ads, they have a long shelf life. Before placing an order for promotional products, make sure you understand your audience well enough to create catered content and communicate in a way they prefer. The promo professionals at OnTarget Promotions can help you find items that will suit your target market.free stuff retro speech bubble

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Uncategorized

Business Marketing: How to Handle Negative Reviews

Entrepreneur angry and furious with laptop

“Although your customers won’t love you if you give bad service, your competitors will.”

~Kate Zabriskie

For all the good the Internet has done for small business, most entrepreneurs eventually discover the seedy side of social media: negative reviews. In fact, the more customers you have or the more people you deal with, the more likely you are to earn a harsh review.

Who knows why the most prolific social media posters are the ones who have a bone to pick? But, since they are, what can you do when the vocal minority rush to review sites like Yelp, Trip Advisor or Angie’s List to complain?
your feedback emoji

How can you and your team handle negative reviews?

      1. Customer ComplaintsOwn it – Most of us have heard the adage, “Sticks and stones will break my bones, but names will never hurt me.” This schoolyard refrain may have subtly encouraged Americans to turn a blind eye to bad publicity. But, in the world of social media, acknowledgement is crucial to nipping negativity in the bud. Customers do not expect the companies they deal with to do everything right 100 percent of the time. But those same customers evaluate the way complaints are handled. Stay abreast of every review your customers submit by including reputation management in your electronic advertising strategy.

2. Reply. The best way to combat negative reviews is to quietly respond to concerns. For instance, if someone posts a negative review on Yelp, try to contact them on the phone or via email. In many cases, negative posts spring from miscommunication. So, if you clear up the misunderstanding privately, the reviewer may volunteer to change or remove the associated post.Positive feedback and negative feedback

3. Respond. If you are unable to keep the discussion private, respond on the network the review appeared. Unfortunately, news of bad customer service is said to reach more than twice as many years as praise for a good service experience. Fortunately, most readers know better than to treat every review with equal weight. That is probably because it’s common knowledge that some people are unbalanced. So, if negative reviews are the exception instead of the rule, potential customers will Businessman rejected vectorlikely consider the source as well as the way you publicly replied.

      1. Redirect. Instead of directing potential customers to Yelp, post testimonials on your own website, under a heading called “Customer Reviews.” Using this strategy, you will be able to capture Internet traffic resulting from searches which include your business name + the word “reviews.” Another plus about this method; you won’t have to include negative comments on your own website.

5. Bury. Nature abhors a vacuum. So, don’t give your detractors the upper hand. The easiest way to get negative reviews to show up less often is to let your good news accentuate the positive. The more positive information available online about your company, the less likely negative reviews will appear, when they run a search. Want to run an accurate keyword search? Sign out of Google If you generally surf the web with Chrome then use Firefox or Safari to check your company’s SEO. Keep the results pure by never clicking on a listing during your searches.

Customer Happy Feedback Business Quality Checklist

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Business Ideas, Uncategorized

Five Product Trends for 2017

Trends 2017 written at notepad on table workplace near cup of morning coffee. New year business and fashion trendings, innovationAdmit it; you can’t review your Twitter feed or Netflix account without noticing “what’s trending.” As a culture, we have become obsessed with anything and everything on trend. And why not? If you can figure out what’s popular right off the bat, you might save yourself a lot of time and money you may have otherwise spent on lethal losers. In many cases, the court of public opinion rules fairly. When it comes to fashion, for example, think tartan, white trainers and shredded jeans winning out over color blocking, furry footwear and pajamas-in-public.

On Target Promotions relies on the same forecasting techniques big retailers use to predict trends. What’s more, as trend-setters ourselves, we don’t just follow lock-step. Instead, we help our clients discover fresh, exciting products that will wow their own clientele. We invite you to benefit from our experience. Check out these five categories which promise to capture the imagination of every shopper in 2017, whether he or she shops on Main Street or exclusively online:

Categories:

1. Simplify– As handheld technologies keep us wired 24/7, 2017 calls for a return to a simpler, quieter time. Offer your customers an escape, with products that feature subtle details, clean lines, monochromatic colors and natural materials.

Sample products:

pcna-trend-guide-2017
pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017


2. Seek & Explore– Maybe it started with reality television shows filmed on location in exotic locales. Or it could have been the introduction of group travel coupons to the masses. Whatever the cause, the effect is that Americans love to explore. Whether it’s by bike, automobile, train, plane, or on foot, people are trading couch-potato-idleness with an itch to get-up-and-go. And they want to travel lightly. Reach for products that are travel-ready without sacrificing form for function.

Sample products:

pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017seek-4



3. Techtronic– As much as we long for quieter days, few of us are prepared to completely turn our backs on the conveniences and connectivity associated with tech. With each innovation – from virtual reality goggles to drones – what matters most is being the first to acquire whatever the intuitive new “it” item is, be it shiny electronic gadgets that feature ultra-modern translucent materials or everyday items that sport funky geometric shapes and eye-catching iridescent finishes.

Sample products:

pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017pcna-trend-guide-2017tech-5tech-6tech-7


4. Discarded– This dark trend is likely a reaction to the disposable world demonstrated by television, social media and celebrity. Despite being part of virtual communities, people in 2017 have resigned themselves to a condition of abject loneliness. Their mood is reflected in monochromatic colors, distressed fabrics and grungy textures, all of which have shown up in film for years and have just recently begun appearing off screen.

Sample products:

discarded-1discarded-2discarded-3


5. Re-evolve– For those who shun convention, the hunt is on for products that boast authenticity, many of which hearken to a time when handmade items, crafted with care were more common than mass produced pre-fabrication. This classic look is achieved with muted colors such as olive, grey and red – as well as materials such as brick, wood, cotton, metal and glass.

Sample products:

revolve-1revolve-2revolve-3revolve-4revolve-5


OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Holiday Promotions, Promotional Products Inland Empire, Uncategorized

Holiday Gift Guide On Trend

img_0344Have you ever opened a beautifully wrapped holiday gift only to find a present that leaves you scratching your head?

Whether the gifts you give this year are meant for a distant relative, your closest friend, a prospect, or your best client, don’t be the one who sends something weird. After all; the holidays are the perfect time to show people you care – by giving them something that will WOW! And when you plan ahead, you will be able to personalize your offerings, so the recipient will think of you every time they use your gift. To help, we looked to retail trends so you can formulate an impressive list of brand-able holiday swag.

Top 10 Holiday Gift-Giving Trendsimg_0341

1. Tech. Flexible Bluetooth keyboards, smartphone stands, cord organizers, laptop cases and tablet “skins,” flash drives, “tile” key-locators, automated vacuum cleaners, tech-touch gloves, virtual reality viewers, electronic readers, power chargers, etc.

2. Drones. While we could have classified dynamic-remotely-operated-navigation-equipment under “tech,” we think this gift-giving trend merits its own category, because drones are not just for paparazzi and film crews anymore. This is owed, in part, to the fact that many are surprisingly affordable.
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3. Wearables. You can’t go wrong with a T-shirt, sweatshirt or polo shirt. People love things they can wear. Also, don’t forget about wearable tech – fitness watches & trackers, Bluetooth speakers, headphones, etc. img_0343

4. Old School. This category signals a return to simpler times, before people used cellphones as MP3 players, video players and alarm clocks. If you opt to go with something nostalgic, the possibilities are virtually endless. Think desk clocks and desk sets or briefcases and pens or casual items like baseball caps, coffee mugs and candy. Or amp up your gift by assembling a “themed” basket, like “Movie Night,” – filled with fun items such as theater tickets, popcorn and bottles of soda, or “Golf Day,” featuring tee time treats, golf balls, course gift certificates and a branded golf towel. img_0339

5. Alcohol. These gifts go beyond bottles of wine or cases of scotch. Sophisticated gift-givers in 2016 are turning to a myriad of personalized alcohol-related ideas: bottle openers, wine aerators, bottle caddies, breath alcohol meters, flasks, bar sets, whiskey stones, cork cages, beer-chilling coaster sets, and customized shot glasses…to name a few. img_0337

6. Gift Cards. Neiman Marcus was the first company to make gift cards, which they sold in stores starting in 1994. But gift cards didn’t emerge as a “go-to” gift item until Blockbuster replaced their own rampantly counterfeited gift certificates with plastic cards. Once Starbucks entered the game in 2001, the rest – as they say – is history.

7. Executive Gifts. From classic desk sets to stylish totes to personalized styluses, business clients will appreciate your attention to detail. If the recipient is well traveled, consider a keyed laptop lock, an “anywhere” mouse, 3-D puzzles, a custom pen and pencil set, engraved paperweights, luggage tags, or a leather passport case.

8. Food Glorious Food. No matter the era, people love gifts they can eat. Did you know that you can brand items in virtually every category? To go high end, choose caviar tins and crackers with champagne. More low brow? How about jars of pesto or spaghetti sauce and dried pasta along with a bottle of Chianti. img_0338

9. Anti-Stress. What most professionals have in common is the propensity to feel stress.
To combat the trend, we recommend gifts designed to lighten the load. Stress balls, personal massagers, scented candles and sachets, tabletop fountains, and plants are just a few ideas for the entrepreneur on your list who has a lot on his or her plate.

10. High Style. Soft leather gloves, sunglasses and watches can melt the hearts of fashion-loving friends. So, to appeal to this crowd, order a fine leather wallet, custom cufflinks, a pocket watch, a leather portfolio or journal, or business card case.

Our choices this holiday season follow retail favorites. Since your clients and employees are already looking that direction, give them something that trends –beer flights, oil & vinegar sets, etched wine bottles, mini drones, or fitness trackers. Old school is also big, with holiday ornaments reemerging as gifts as well as holiday fundraisers.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For Holiday gift ideas that fit your style and budget Call (951) 682-8427 or email us to start your holiday project today.

Business Ideas, Holiday Promotions

Holiday Greeting On Target

seed-paper-cardsIn this day of electronic everything, a trip to the mailbox may offer little more than bills and fliers addressed to: “current resident.” Greeting cards are the brilliant exception, as recipients celebrate the personal opportunity to open a beautiful, heartfelt, customized 3-D greeting to hold and prominently display.

According to the Greeting Card Association, the tradition of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of goodwill to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 15th century, handmade paper greeting cards were being exchanged in Europe.Envelope with blank message card

History of Greeting Cards:

  • By the early 1400s, handmade paper greeting cards were being exchanged in Europe.
  • The Germans are known to have printed New Year’s greetings from woodcuts as early as 1400.
  • Handmade paper Valentines were exchanged in various parts of Europe in the early to mid-1400s.
  • With the introduction of the postage stamp in the 1840s as well as advances in printing and mechanization, cards emerged from an expensive, handmade and hand-delivered gift to a popular, affordable means of personal communication.
  • The first known published Christmas card appeared in London in 1843, when Sir Henry Cole hired an artist to design a holiday card that he could send to his friends and acquaintances. Demand for similar cards grew, so Cole began selling them for one shilling each.White envelope on wooden background with pine cones and Christmas gift
  • As printing methods improved, Christmas cards became much more popular and were produced in large numbers from about 1860.Prensa Litografica
  • The first to bring greeting cards to America was a German immigrant named Louis Prang, whose Boston-based lithograph business succeeded, in part, because he expertly produced cards featuring the reproduction of famous paintings. In 1875, he introduced the first complete line of mass-produced Christmas cards to the American public.
  • In the early 1930s, American publishers adopted the use of color lithography, which propelled expansion of the U.S. greeting card industry.
  • During World War II, the industry rallied for the war effort, helping the government sell war bonds and providing cards for soldiers overseas.
  • By the 1950s, a long card with a short punch line (aka the studio card) firmly established the popularity of humor in American greeting cards.

Great Choices for On Target Clientsseed-paper-card-also

Today, holiday greeting cards are the perfect way to stand out in your customers’ and employees hearts, minds and mailboxes. Ordering your company’s greeting cards from On Target Promotions is as easy as creating the electronic equivalent, which may end up in a spam folder or quickly forgotten even if it is clicked and read.

seed-paper-card-tooOur clients enjoy a wide variety of greeting card styles from which to choose. Our favorite is the eco-friendly seeded greeting card. The card comes with an ornament to hang on the tree during the holidays and then, when the tree is tossed into the trash or boxed away, can be planted. The resulting wildflowers will thrill your clients not just during the holidays but throughout the New Year. What a great value –  an eco-friendly card, ornament, and a flowering plant all in one! Check out the Eco-Friendly cards for yourself.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Business Ideas, Promotional Products Inland Empire, Promotional Products Riverside, Uncategorized

Golfing On Target

Golf Tournament StampIn the United States, golf means more than just a tiny white ball rolling across a massive green. The activity is routinely used to entertain business clients, incentivizes sales, and provide a comfortable, classic setting for company picnics, product launches and charitable events.

Since people of virtually every fitness level can participate, golf tournaments provide the perfect backdrop for everything from casual conversation to fierce competition. And with 24.1 million self-proclaimed “golfers” in the U.S. and some 800,000 tournaments held each year, the events appeal as much to small non-profit organizations as multi-national corporations.

Best Golf picture series

One of the reasons golf tournaments are so popular among players is because they appeal to golfers of all levels. Beginners have just as much chance at claiming victory as seasoned professionals, since foursomes are specifically assembled to evenly distribute talent.

Here are a few short golf tournament success stories:

  • Conceived to raise funds for teaching the deaf, The HEAR Center Annual Golf Tournament has been the mainstay of the center’s fundraising efforts for 33 years, raising $750,000 during that time.
  • The Southern California grief support group, New Hope, exceeded their goal with their first golf tournament, Fore Hope, collecting $30,000 through tournament registrations, a silent auction and sponsorships.
  • The Fidelco Fall Classic is an annual charity golf tournament that benefits a New England guide-dog school. The three-year-old event is a significant revenue generator for the foundation, having raised $12,000 its first year and $20,000 the second. The event is sponsored by Stanley Corp., makers of Stanley tools, a partnership that has connected the foundation to a host of other companies.

Flat lay golf groupageIn addition to team-building and fundraising, tournaments are a great way for non-profit directors and entrepreneurs to brand — not just with on-site signage but also through personalized prizes and participant swag. Whether you choose to distribute gifts on the golf course during registration, immediately following game play, inside the clubhouse following the tournament, or as the highlight of a follow-up banquet, there are lots of great ways to promote your brand:

On-Site Promotional Ideas

  • Banners
  • Cart sheets
  • Fliers
  • Hole assignmentsGolfball on green with red flag.
  • Pens and Notepads
  • Personalized Pop-up tents
  • Scorecards
  • Signs
  • Tournament rules
  • Wrist bands

Participant Gift Ideas

  • Backpacks and fanny packs
  • Ball markers
  • Bottle openers
  • Can holders
  • Carabiners
  • Club brushes and cleaners
  • Club covers
  • Colorful socks
  • Cooler caddygpftc-red
  • Ditty bags
  • Divet tools
  • Glassware
  • Golf bag tags
  • Golf ball cleaners
  • Golf ball shaped lip balm
  • Golf ball shaped treat containers
  • Golf balls
  • Golf gloves
  • Golf towels
  • Golf umbrellas
  • Hat clips
  • Hats and visorsghcht-group
  • Keychains
  • Mugs
  • Notepads
  • Pens and pencils
  • Personal fans
  • Picture frames
  • Putting cups
  • Shoe bags
  • Sun block
  • T-shirt, Polo or sweater
  • Tees
  • Tumblers

Personalized Golf Tournament Prize Ideas

  • Golf-kit-sggkGift Certificates to the pro shop
  • Golf bag
  • Golf equipment, such as a bag or a driver
  • Set of Clubs
  • Trophies, plaques, crystal bowls or decanters bearing the name and logo of your organization and the date of the tournament
  • Watches

 

Collegiate Case Studies

gkgcp-mixedDivision I College

The Goal Line Football Club at a Division I college holds an annual golf tournament to raise money for non-school funded items. This year, with the funds raised, they were able to upgrade the equipment room and fund a new video-editing machine. Local companies sponsored the events and co-branded with the university on golf balls, golf bags and other golf related products.

Division III Collegegf100c-mixed

A Division III College holds an annual golf tournament and fundraiser to raise money for their general scholarship fund. In addition to co-branding with the university on golf products, local companies also donated premium gifts for tee prizes and a silent auction.

On Target Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to order golf-related (or any other) promotional items.