Business Ideas, Content Marketing, Marketing Tips, Uncategorized

Everything you always wanted to know about Creative Content but were afraid to ask

Push Advertising On Target Blog
Drink this!

Long ago and not so far away, entrepreneurs and corporate officers relied on pushy advertising tactics via broadcast and print media, to sell everything from toilet plungers to Caribbean vacations. Following the old school of thought that buyers would respond if people told them what to do, remarkably, the method worked – for decades. Think radio spots and TV commercials with catchy jingles and slogans: Be all you can be, Betcha can’t eat just one, Don’t leave home without it.


Push vs Pullwordpress-1013189__480

Using expensive ads and attention-grabbing claims, push advertising effectively shoved products and services into the minds of consumers. Today, new rules of marketing have emerged, including pull advertising. This method targets prospects by establishing and building a connection that effectively pulls them into a mutually-beneficial long-term business relationship.

Pull Marketing is Affordable

ipad-605440__480One of the benefits of pull marketing is that it is available not only to corporate ad agencies with multi-million dollar budgets but to any entrepreneur who is willing to use traditional and digital technology to communicate with prospects and existing clients. Relying heavily on internet channels such as websites, blogs and social media networks, pull marketing is the reason content is currently king.

Why Content is Kingcontent-is-king-1132259__480

The Content Marketing Institute defines content marketing like this: “Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain clearly defined audiences —ultimately, to drive profitable customer action.”

Content marketing is fueled by the public’s voracious appetite for tailor-made information and entertainment as well as the plethora of methods available for delivering just such material. Whichever platforms your target market enjoys, reach out to them not with a demand they buy your product or service, but with relevant content. This will create value which is measurable because consumers actively seek it out.

social-media-marketing-2353347__480But how can you create great content marketing so you can amp up the value you offer clients? Here are a few ideas:

Infographics –

Colorful, vertical graphics featuring useful statistics, charts, graphs, and other information, Infographics are effective because they can be shared via social media networks and posted on websites indefinitely. While some graphic design teams might charge thousands of dollars to create an original infographic that includes strategy and planning, research, copywriting, and design, entrepreneurs can compete by using an affordable freelance bidding site such as Fiverr.

E-Books & Guides –social-media-2328745__480

Often offered on the landing page of websites, these value-packed books are free to download and provide marketing tips and tricks for business owners. Hire an expert (or put your own experience to use) and write a free downloadable guidebook. If you are providing enough value, you may be surprised by how many people download the resource. For instance, Buffer created this Social Media Strategies eBook you can download and read at your leisure.

When it comes to marketing books, self-publishing has made everyone an author. Still, readers tend to believe that only seasoned professionals can publish a business book. So, publish your own. Even if no one ever reads it, you’ll get a lot of bang for your buck each time you reference yourself as a marketing author.

Podcasts & Videos –

workspace-2517759__480YouTube is the second most often used search engine after Google. So, don’t underestimate the importance of filming and uploading videos with the user-friendly interface. Then, embed links to your creations on your own website. If you’re camera shy, consider creating podcasts, which you can offer for free.

Just in case you get stuck trying to figure out what content to provide via the above mediums, here are five tips:

5 Winning Strategies for Coming Up with Great Content

  1. Steal it. Okay, don’t really rip off content from colleagues and competitors. But lean on them for inspiration. If you decide to reference portions of their content, that’s okay. Just make sure you provide attribution – typically in hyperlink form – and make sure you reimagine the lion’s share, to make it your own.
  2. Reuse & Recycle. While this term is currently on trend for green-related reasons, we are referencing where you go to get ideas. Once you’ve been creating content for a while, it’s okay to review past blog posts, status updates, videos, podcasts and Instagram Stories to see if anything old is new again. Reference blog post analytics to determine which posts were premier performers. internet-315132__480
  3. Ask your base. If you aren’t sure what your customers would like to hear, ask! You could provide a brief online survey, asking for feedback and ideas. People appreciate knowing that their opinions count. So, you won’t offend them by asking their thoughts.
  4. Follow Trends. While we are all about starting trends, we also support getting behind ones already in progress. If you’re not sure what those are, just look up “trending topics” on Facebook. Another way to find relevant ideas is to search for industry keywords using hashtags on Twitter. For example, if you own a children’s boutique, search keywords like #KidsClothing, #ChildrenBoutique, #KidsFashion, to check out what other interested parties are posting about. One trend we love fun ideas like fidget spinners and other small, affordable gifts some clients buy to tie into their digital campaigns. Embrace the trend digitally and then follow up with a personalized, promotional giveaway.
    males-2930545__480
  5. Walk away. If you’re stuck in a creative rut, close your laptop and take a walk, watch standup comedy, or play with your dog. Give yourself permission to turn your mind off so you can come back to the task with fresh perspective. The break will do you good and your work will be better for it.

 

About On Target Promotionsnew-year-2851690__480

We’ve got great ideas for helping you develop and maintain great relationships with prospects and current clients. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

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Branding, Business Ideas, Marketing Tips, Uncategorized

Top 5 things I learned while running a Marketing & Promotions Business

5-things-chalkboardAvoid business potholes before they even show up

Over the past 40 years in marketing and promotional products, my partners and I have learned much about running a business – most of which we wish we had known before we began. So, if you’re just starting out or just need encouragement along the way, feel free to benefit from the top five lessons we have learned along the way!

5.) Choose your business name wisely. Your company name will become synonymous with your brand. When we chose the name On Target Promotions, we realized we would a lot to live up to:

  • On Target customer service
  • On Target quality
  • On Target branding
  • On Target delivery
  • On Target value
  • Absolutely everything we do needs to be On Target.

Before selecting your brand name, consider what you want your business to stand for. To arrive at the answer, ask yourself some questions:

Who is my target audience?

What is my market?

What are my business goals?

What will make my company stand out?

 

 

Entrepreneur Magazine offers these suggestions for developing a business name:

“Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified.”

The decision about what to name a company is so crucial, many entrepreneurs hire pricey naming agencies to conduct research and come up with a creative title for their startups. A lower cost option for this are crowdsourcing platforms such as SquadHelp, InkandKey, and NamingForce, which enable business owners to host competitions for business names, tag lines, logos and other marketing projects.

Thousands of freelancers across the globe compete by suggesting creative ideas. At the end of contest, the business owner selects the winning entry. The winner gets paid and the client benefits from the collective wisdom of creatives across the globe.

community4.) Get involved in your community. Wherever you are based, take time to develop partnerships on both sides of your business.

Corresponding Industry Associates: No one gets you like other professionals in your industry. Connect with each other in meaningful ways – digitally as well as in 3D. These relationships provide much needed support, advice, and potential opportunities for collaboration.

Supplier Partners: In business as well as life, nothing beats a win/win scenario. Work hard to develop good relationships with supply partners who will have your back, grant favors when you need them, and value you as a person who will act in kind.

Community and Target Market Associations: Don’t make the mistake of thinking you are too busy to take time to build relationships in your region and in target market associations. You might be surprised at the valuable reciprocity of referring clients, making timely payments, and volunteering along with people who would be just as happy and likely to take you to lunch as you would them.family

3.) Put God and family first. Make sure you follow a worthy moral compass. When you face tough decisions about making more money or doing what is right for your clients or employees, this is where the rubber meets the road. Customers prefer working with companies that have a moral compass. So, while everyone may not understand the basis for some of your decisions, they will value your integrity and service-minded attitude. Employees prefer working for organizations that demonstrate high principles.

According to an article in World Economic Forum, “Over recent years there has been a steady rise in the number of companies embracing purpose-led values to help them navigate this increasingly tricky business environment. Both traditional luxury brands and emerging newcomers are rethinking how they measure value and are, in-turn, achieving success by standing up for – and sticking to – principles.”

2.) Market, Brand and Advertise! (This is especially important when business and/or the economy are slow.) In 2008, when the U.S. seemed poised to head into the next depression, this piece in Forbes warned against the reflex of cutting marketing campaigns when business budgets are tight.

“The first reaction is to cut, cut, cut, and advertising is one of the first things to go,” says Wharton marketing professor Peter Fader, adding that as companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads. Today’s economy ‘provides an unusual opportunity to differentiate yourself and stand out from the crowd, but it takes a lot of courage and convincing to get senior management on board with that.”

In 2008, we changed the marketing strategy for On Target Promotions to focus efforts on advertising and promoting to a core group of clients. This was while our competitors were closing their doors or doing was necessary to keep the lights on. We utilized the same or slightly lower ad budget to secure a core group of clients who have since accounted for 80% of our annual revenue.

1.) Enjoy what you do!

enjoyBecause you spend so much time on the job, make sure it isn’t just a source of income. If you don’t enjoy what you do, you’ll end up missing out on the stuff of life. Studies show that people who love their jobs lead more fulfilling lives than their frustrated peers.

 

As Mark Twain so aptly explained, “Find a job you enjoy doing, and you will never have to work a day in your life.”

Running your own business is not a 9-to-5 job. So, make sure feel a sense of purpose and a strong mission. This can come across even if you are selling promo products or “swag,” as some people refer to it, like On Target Promotions. We are on a mission. And that goal isn’t just to sell the cheapest widget or “make a sale” at any cost. Instead, what drives us is the desire to clients happy so happy they want to come back again.

About the Author

Co-owner of On Target Promotions, Debbie Johnson has more than 40 years of experience in the field of marketing and promotional products. She was granted Lifetime Certification of the highest industry promotional products designation of MAS, was recognized by PPAI with the leadership award for service as awards committee chair, served as president of the American Marketing Association (AMA) Inland Empire, and currently serves as VP of East Hills Business Council of the Greater Riverside Chamber of Commerce.

About On Target Promotions

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Marketing Tips, Marketing to Millennials, Promotional Products Inland Empire, Uncategorized, Virtual Reality Marketing

What You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing

viewer lifestyle imageIn the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their humdrum lives through virtual reality. Fast forward to the real world in 2017, where some of the same virtual escapism awaits – not in a nightclub, but from the comfort of your own home. In case you missed it, Virtual (VR) and Augmented Reality (AR) have arrived. And they are well on their way to reshaping the world –  in ways far beyond escapist entertainment.

Virtual Reality immerses the user in a virtual world.
Augmented Reality overlays digital information onto the physical world.

In a comprehensive study about VR and AR, Goldman Sachs reported:
“There is no shortage of examples of how VR and AR can reshape existing ways of doing things – from buying a new home, interacting with a doctor, or watching a football game. As the technology advances, price points decline, and an entire new marketplace of applications (both business and consumer) hit the market, we believe VR/AR has the potential to spawn a multi-billion-dollar industry, and possibly be as game changing as the advent of the PC.” 

Here are a few fields already using VR or AR technology:pokemon-1543353_960_720

  • Gaming – The first AR technology to strike a chord with the public was in the field of gaming, with the hand-held Augmented Reality game, Pokémon Go, which was released on July 6, 2016. A location-based app which has been downloaded 15 million times, and boasts 21 million daily active users, the platform made AR accessible to anyone with access to a Smartphone. Still at the forefront of gaming interactivity, Pokémon Go developers have recently announced plans to integrate with Apple’s advanced augmented reality tool, ARKit, which will use “fast, stable motion tracking,” as well as scale estimation and ambient lighting estimation for a more immersive version of AR.
    pokemon-go-1569794_960_720
  • Retail – Home improvement, apparel and auto industries were among the first to join the fray. So far, six Lowe’s Home Improvement stores offer virtual tours so buyers can walk around completed remodeling designs before pulling the trigger on home improvement purchases. And shoemaker, Merrell, created a VR experience called TrailScape to support the launch of a new hiking boot, the Capra. Users virtually traverse a dangerous mountain hike along a stage set which was mapped to the virtual experience to create a new level of immersion. The motion capture allows adventurers to explore the mountainside, with tactile elements such as rope walkways and shaking wooden planks, making it one of the most immersive VR experience to date.
  • K-12 Education –Some public schools have embraced VR and AR. One educational technology firm is taking advantage of Google Cardboard, the ultra-low cost VR headset solution that relies on ordinary smartphones to provide a still-serviceable VR experience. NearPod is being used by public school districts around the country, with K-12 students at participating schools enjoying virtual field trips all around the world. VR image 2
  • Higher Education – A university looking to set itself apart enticed tech-savvy students to attend their university at a recruiting fair. University reps gave away branded VR headsets with a QR code, which took the students on a virtual campus tour. Students who took the tour were “qualified leads.”
  • Sports – VR is also being used at large college football programs to woo recruits:

 “From taking a knee in the locker room to running out on the field amid screaming fans, virtual reality transforms them into a current student. Not only do these VR experiences create a strong and memorable emotional connection, but they can also help profile a school’s facilities, amenities, and campus life.”

Using VR and AR in Marketing

animation-1663612_960_720The overriding difference between VR and AR is that VR uses an opaque headset (which users cannot see through) to completely immerse the user in a virtual world whereas AR uses a clear headset so the users can see the real world and overlay information and imagery onto it. Both emergent game changers, AR and VR campaigns are being used to push everything from International First Class air travel to cheese. And little wonder, as VR can position any brand in a modern and relevant light.

In a blog post on Bioscience Technology, Cynthia Fox explains that our brains are wired to be influenced by VR experiences. So, such experiences are not successful simply because of the novelty or interactivity of the tech, but because VR appeals to three parts of the brain responsible for perceptions and reaction:

  1. Neocortex (higher-level thinking)
  2. Limbic system (emotion, behavior, motivation)
  3. Reptilian brain (primitive instincts). Although content remains king if you want folks to engage, no content-delivery system besides Virtual Reality appeals to all three of these categories at the same time.

Should business owners make use of AR and VR in their marketing campaigns?

  • Sarah Hill, CEO of StoryUP, which was an early pioneer in virtual reality for brands: “VR (will likely) disrupt nearly every industry (especially education, travel, journalism, health care, architecture, and…marketing,” adding, “The internet is fast-becoming a place you step inside.”

  • Greenlight Insights: “62% of consumers say they would feel more engaged with a brand that sponsors a VR experience and 71% of consumers think a brand is forward-thinking if it uses virtual reality.”

  • Forbes Global 2000: 30% of consumer-facing companies will experiment with augmented and virtual reality this year. 

How AR or VR can impact a marketing campaign:image of augmented reality tattoo

  • Demonstrate product attributes, features and functionality.
  • Immerse users in a branded entertainment experience, which can impact brand loyalty.
  • Help consumers make informed choices so they’ll be happier with purchases.
  • Add an immersive, exhilarating dimension to traditional print and video story-telling.
  • Show how a brand can fit into an aspirational lifestyle.

VR Case Studies

Tom’s Shoes: Virtual Trip to Distribute Shoes

Mercedes: Video Test Drive

McDonald’s: Virtual Skiing

Not Just Big Business

cyber-2062846_960_720How to Use VR & AR in Your Marketing Campaign

  • Don’t make the mistake of thinking that AR and VR campaigns are only for big brands with unlimited advertising dollars and wealthy customers. On the consumer side, people who are not yet prepared to invest big bucks into a headset but want to enjoy VR tech, can purchase a Google Cardboard VR box, which is compatible with Apple and Android phones, for about $4.
  • Place a AR calendar on a prospects or client’s desk. With the AR feature of this calendar your prospect is more likely to keep this interactive piece on their desk, increasing your branding value.pixation-calendar
  • On the entrepreneurial side, Virtual Reality production remains out of reach for most business owners. Current estimated costs for development range from $5,000 for a simple game to $300,000 for a 3D film. However, branded VR boxes are a great way to align your company with cutting-edge tech. Brand-able headsets range in price from $2.19 up and are available through On Target Promotions.

About On Target Promotions

Virtual reality got you hooked? Just give us a call. We will be happy to Come up with ideas to tie in VR and AR with your Marketing. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Marketing Tips, Marketing to Millennials, Uncategorized

How to Market to Millennials

Millenial-image---use-for-retail

Millennials are the generation of people born from 1980 to 2000, using digital technology and mass media, the children of Baby Boomers.

The largest generation in United States’ history, at some 80 million, millennials are reaching their prime working and spending years, where they are spending approximately $600 billion, and impacting virtually every industry. Since they have grown up during a time of great technological innovation, they routinely use handheld devices to meet most of their needs.Millenial-daily-life

Whether ordering chicken from the Amazon Marketplace or securing a ride on Lyft, their rabid reliance on tablets and smartphones is disrupting traditional purchasing patterns. Yesterday’s financially dependent teens are today’s young adults, with careers, kids and homes. In fact, researchers agree that millennials may be the most important consumer group to come along within the past 100 years. With millennial spending projected to grow to $1.4 trillion annually, the entrepreneurial imperative is to adapt traditional patterns to appeal to the burgeoning market.

  • More than 90 million millennials reside in North America.
  • By 2018, millennials will have more spending power than any other generation.
  • 83% of new moms are millennials.
  • Millennials spend an average of 18 hours per week on their Smartphones.Emotional-response-to-Promo-Products

Forbes reports that millennials are fiercely brand-loyal. Since, by 2020, nearly half of the U.S. workforce will be millennials, it is critical for brands to leverage brand identity, which is a sound investment strategy, since customer retention is far more affordable than new client acquisition. Thankfully, the most cost effective way to reach millennials is electronically. So, even those marketing efforts done in 3D, such ordering as promotional giveaways or sponsoring an event, can be shared over social media networks to exponentially multiply the impact. Social media is the new distribution of word-of-mouth marketing. Brands that go viral on social media generate customer reactions, engagements and referrals.

Generational-snapshotBusiness

Millennial preferences extend to the office-warehouse market. Working either at home or in shared office space, they prefer working close to the urban core, rather than in the suburbs. They look for cool space with features like exposed concrete floors, open ceilings and common areas for collaboration. What’s more, working digitally nearly 24/7, they shun traditional 9-5 hours in favor of greater flexibility. To market to millennials on the job, consider texts, promotional product gifts they can use at work and signage in urban areas.

Millenials-serving-othersRetail

  • By the year 2020, millennial purchases will represent 30% of total retail sales.
  • More than half (55 percent) say that (when shopping) they seek out “the cheapest return option.”
  • Thirty-six percent said they will go online to buy from a retailer’s website if they want a product when the company’s stores are closed.
  • On average, 89 percent said having access to real-time product availability information would influence their shopping choices in terms of which stores they would frequent.

Changing-consumer-perspectiveTo capture millennial retail sales:

  • Is your point-of-sale advertising visually appealing, clear and concise, thought-provoking and personally relatable? Millennials value these qualities in advertising.
  • Evaluate your return policy to make sure it’s competitive. Make changes if it is not.
  • Assess your website’s effectiveness. Is it user-friendly? Are products easy to find and order? Is your website responsive to mobile use? Consider investing in app development.
  • Is product information readily available on your website? Are you taking advantage of review apps to maximize your reach?

Travel

While their parents considered travel a luxury, millennials tend to view it as a necessity, possibly because their digital connections make even far corners of the world well within reach. In fact, according to Huffington Post, Millennials are 23 percent more likely to travel abroad than their older counterparts. They are also willing to budget more for trips, (and are) on track to spend $1.4 trillion on travel each year by 2020.” With these figures, it is little wonder the travel industry values this generation.OT Leeds LR

Target millennials in their daily lives outside work via texts; social media – Instagram, Pinterest, YouTube, and promotional products they can use in daily life.

How to Target Millennials in Promotional Marketing

While other advertising channels communicate a single advertising message or serve to reinforce branding, promo products play a functional role in the consumer’s lifestyle. Research shows that eight out of ten millennials keep promotional products longer than a year. What’s more, they are more likely than other generations to walk around with those products in hand, sharing the brand with everyone they meet. Also, millennial men are more likely to store promotional products in their vehicle or bedroom, while women keep such items in the kitchen or bathroom.

Millenials-on-the-jobAre you targeting millennials? Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Music Festival Marketing, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Music Festival Marketing

On Target Promo Music FestivalsMusic Festival Mania

Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at multiple venues – designed to suit virtually any taste. Not only are these events a great way to have fun with friends and family, they provide excellent opportunities for promotional marketing.


On Target Music Festival PromoFestival Fun

For example, the San Diego Fair attracts more than 1.6 million visitors annually—in a brief 26-day span. Among the myriad attractions offered at the fair, one of the most popular (attended by 50 percent of fairgoers) are concerts. And what do concert goers do while waiting for performances? They look around the stadium at advertisements and saunter over to booths to scoop up promotional items like water bottles, sunscreen, hats, and T-shirts. If you want to take advantage of this captive, well-defined, and loyal audience, you could opt to order branded promo items like cellphone fans or a fidget spinners — which are all the rage for 2017.


Festival Promotions

Opportunities abound to market with promotional items. And such opps are not only limited to advertisers who target millennials. You can also market to senior citizens at a classic Rock & Roll event or target Generation X at an 80’s concert or beer and wine festival. But if you do choose to target millennials, the possibilities are endless. And when it comes to this target, the more creative, the better. Since social media sharing is typical, your promotional investment could be multiplied exponentially.

Music Festival Promo IdeasFestival Sponsorship

If you want to maximize exposure of your brand, consider sponsoring a concert at your local mall. As a sponsor, you could provide giveaways such as t-shirts, hats, water bottles and more. Take advantage of a photo op by imprinting your logo on a step ‘n repeat banner/background,  for Instagram and Snapchat sharing. Endless opportunities abound when it comes to marketing at summer festivals or concerts. Take the opportunity now to order promotional items from On Target Promotions. Below is a sampling of a few summer events you could target:

Electronic Dance Music (EDM)240_F_154910878_zQbi2Qgxp8FVJ1jPiUWEjbpI70gEtNWi

Christian

  • Spirit West Coast
    • Ideas: Bookmarks, Highlighters, Sunscreen, Sunglasses, Water Bottles, Journals

Classical

80’s

Oldies

More summer concerts:

OT-Address-labelOf course, some promo items would work no matter the audience. Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Top 3 Marketing Trends for Spring 2017

hand holding a smartphone with TREND 2017  concept , business coTrendy in 2017: Apps, Infographics & Personalization

In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was costly and time-consuming. Fast forward to 2017. With promotional opportunities as numerous and distinctive as the products and services they represent, modern advertising can lead to entrepreneurial ADD. Without professional direction, what is a busy business owner to do? Allow us to point out a few worthwhile advertising trends for spring 2017: Tablet on desktop with mobile apps development text.

  1. Apps: According to a Pew Research Survey, roughly three-quarters of Americans (77%) own a smartphone, with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year. What’s more, 99.6% of smartphones run on Android or iOS.

What does this mean?

Since people are spending more time using mobile applications than ever before, if you want your product or service in front of as many potential customers as possible, develop an application your audience would likely use. To drill down on which app to create, focus on apps your existing customers use. For example, Coca-Cola Freestyle offers locations and directions to places that serve Coke. While the app won’t attract everyone, it will appeal to anyone who has a strong preference for Coca Cola products over Pepsi. And these die-hard soda drinkers are Coke’s core audience. Find out which apps your audience already uses and creatively communicate with them through the app.

Infographic Timeline and Road with Pointer. Vector
Infographics are trending in 2017.
  1. Infographics. With so much competing for distracted audiences, offering easily digestible, eye-catching content is crucial for anyone who wants to reach prospects. A win/win, infographics help brands and consumers. Don’t let your inability to design scare you from employing this trendy advertising strategy. Any graphic designer worth his salt will be able to come up with an attractive visual aid to communicate with customers. Just provide them with a few statistics you would like to share. Once you’ve approved the design, post to social networks such as Pinterest, and hashtag using relevant keywords. You’ll be surprised how quickly your work will start popping up on other websites. Infographics are meant to be shared, so don’t forget to prominently feature your brand on any charts your team creates.Infographic-Promotional-products-On-Target
  2. Personalization. Personalized products connect companies to leads in a way that Internet marketing never could. The reasons for this are many, but boil down to the fact that people like free stuff. No matter how techy we get, in the final analysis, we like to hold #SWAG in our hot little hands. Providing personalized items that customers and prospects will use not only creates top-of-mind awareness about your brand but also helps foster a relationship that could lead to sales and even brand advocacy. And, unlike social media posts or Pay-Per-Click ads, they have a long shelf life. Before placing an order for promotional products, make sure you understand your audience well enough to create catered content and communicate in a way they prefer. The promo professionals at OnTarget Promotions can help you find items that will suit your target market.free stuff retro speech bubble

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Uncategorized

Business Marketing: How to Handle Negative Reviews

Entrepreneur angry and furious with laptop

“Although your customers won’t love you if you give bad service, your competitors will.”

~Kate Zabriskie

For all the good the Internet has done for small business, most entrepreneurs eventually discover the seedy side of social media: negative reviews. In fact, the more customers you have or the more people you deal with, the more likely you are to earn a harsh review.

Who knows why the most prolific social media posters are the ones who have a bone to pick? But, since they are, what can you do when the vocal minority rush to review sites like Yelp, Trip Advisor or Angie’s List to complain?
your feedback emoji

How can you and your team handle negative reviews?

      1. Customer ComplaintsOwn it – Most of us have heard the adage, “Sticks and stones will break my bones, but names will never hurt me.” This schoolyard refrain may have subtly encouraged Americans to turn a blind eye to bad publicity. But, in the world of social media, acknowledgement is crucial to nipping negativity in the bud. Customers do not expect the companies they deal with to do everything right 100 percent of the time. But those same customers evaluate the way complaints are handled. Stay abreast of every review your customers submit by including reputation management in your electronic advertising strategy.

2. Reply. The best way to combat negative reviews is to quietly respond to concerns. For instance, if someone posts a negative review on Yelp, try to contact them on the phone or via email. In many cases, negative posts spring from miscommunication. So, if you clear up the misunderstanding privately, the reviewer may volunteer to change or remove the associated post.Positive feedback and negative feedback

3. Respond. If you are unable to keep the discussion private, respond on the network the review appeared. Unfortunately, news of bad customer service is said to reach more than twice as many years as praise for a good service experience. Fortunately, most readers know better than to treat every review with equal weight. That is probably because it’s common knowledge that some people are unbalanced. So, if negative reviews are the exception instead of the rule, potential customers will Businessman rejected vectorlikely consider the source as well as the way you publicly replied.

      1. Redirect. Instead of directing potential customers to Yelp, post testimonials on your own website, under a heading called “Customer Reviews.” Using this strategy, you will be able to capture Internet traffic resulting from searches which include your business name + the word “reviews.” Another plus about this method; you won’t have to include negative comments on your own website.

5. Bury. Nature abhors a vacuum. So, don’t give your detractors the upper hand. The easiest way to get negative reviews to show up less often is to let your good news accentuate the positive. The more positive information available online about your company, the less likely negative reviews will appear, when they run a search. Want to run an accurate keyword search? Sign out of Google If you generally surf the web with Chrome then use Firefox or Safari to check your company’s SEO. Keep the results pure by never clicking on a listing during your searches.

Customer Happy Feedback Business Quality Checklist

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.