Print and Promo Campaigns
Destructive Marketing, Marketing Tips, Promotional Products Inland Empire, Uncategorized

Marketing in 2018 & Beyond

Electronic MarketingWhen the World Wide Web went mainstream at the end of the 20th Century, most business owners were quick to jump on the digital bandwagon. En masse, they abandoned slick direct mail pieces and  print campaigns for early iterations of websites and email marketing. The exodus seemed to signal the end of print as the cornerstone for effective advertising strategies. Welcome to 2018, when the worm has turned.

Fed up with stiff Internet competition and ever-changing electronic platforms, today’s entrepreneurs realize the most effective way to stand out above the digital din is to return to print. According to a recent study by the U.S. Postal Service:Paper Advertising

  • 56% say receiving mail is a “real pleasure.”
  • 55% report looking forward to discovering the mail they receive.
  • 67% feel mail is more personal than the Internet.
  • 98% of people check their mail daily.

4 Reasons Print Advertising Stands Out

ss03-ss031. Memorable. With less “back up” in your target market’s physical mail boxes, your direct mail pieces stand a better chance at being read than most email marketing communications. Unconvinced?

Consider these statistics

  • Worldwide, 269 emails are sent each day.
  • Each minute, an average 149,513 emails are sent.
  • The average American worker receives 121 emails per day.
  • The click-thru rate in North America is a dismal 3.1 percent.
  • The average open rate for retail emails is 22.07 percent.
  • The top reason U.S. Internet users give for unsubscribing to email lists is that they “receive too many emails.”

2. Tactile. Unless you plan to cold call, you can’t get closer to connecting directly with prospects than through direct mail. Remember the “good old days,” when you walked out to your mailbox and found a letter addressed to you? With trembling hands, you opened the envelope, eager to read the hand-written message. People admit to multi-tasking while reading online. They could be eating dinner, in the restroom, in the waiting room at the doctor’s office or at their daughter’s soccer game when your email comes in. Hard copy, on the other hand, requires more time and attention. In fact, if the piece or giveaway is creative enough, it will not only capture your target market’s attention but will earn a place on their desk instead of in a bin.

3. Safe. In the world of ransomware, identity theft and phishing scams, technology comes with inherent risk. As a result, consumers view electronic campaigns through a filter of suspicion. With most people setting spam filters and virus scanning software to maximum, your well-conceived ideas may end up on the virtual cutting-room floor. A well-conceived print piece, on the other hand, will earn their respect.Direct Mail Booklet

4. Creative. No matter how much thought you put into an electronic ad, it will pale in comparison to the tactile experience your target market will have if they pick up something they can hold in their hands. Depending on your budget, you can craft anything from a thick, colorful postcard to a custom card with a promo product gift inside.

Great Ways to Make the Most of your “Real World” Campaign

  • Personalize – to drive sales and create buzz, take advantage of the trend to personalize your postcard, letter or branded gift with the recipient’s name. These have a longer shelf life than their unbranded peers because they create a deeper connection between the customer and the product. Once available only to multi-million dollar brands with big budgets, such as Coca-Cola and Hershey’s, the strategy is now available to small business owners.
  • Promo Bear ProjectPromote. Admittedly, we are biased when it comes to believing in the inherent value of personalized promotional products. But it’s an easy concept to get behind. After all, who doesn’t like free stuff? Swag is a great tool for entrepreneurs because it is available at virtually any price point, builds brand recognition – not just for the recipient but for anyone who sees the giveaway item in use – and reinforces customer loyalty, since forming an emotional bond with consumers is one of the best ways to create a lifetime customer. A financial institution, located in grocery stores used this adorable teddy bear to encourage prospective clients to stop by their window during their shopping trip. This stuffed bear continues to serve as a wonderful ice-breaker and has been so successful that it has been put on the “active” list for current campaigns.
  • Put Together. The best campaigns incorporate print, promo and digital. Make sure your brand remains consistent across all digital and print platforms. Provide QR Codes, website URLs, video embedding technology and virtual reality into your printed materials to direct users to your electronic campaign. Use direct mail to introduce campaigns, reinforce your strategy with a promotional giveaway, and tie everything together on social media.
    packaging tells a story

Case Study Idea: Since your company wants to increase sales, here is a great way to pull it all together to do just that! As top executives head off to an exotic island, send this packaged pen, which showcases the island, personalize the pen with the contest name, and add a QR Code which showcases the resort when scanned.

On Target Promotions

Need great ideas for using print, promotional and digital marketing to develop and maintain great relationships with prospects and current clients? We’ve got them! On Target Promotions is a national promotional products and printing company with a creative edge. We add impact and value to your programs. An agency without associated agency fees, we provide innovative and cutting-edge products and service solutions through our Inland Empire offices. We help clients use marketing materials and promotional products and other media to design and secure quality marketing programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our clients in mind. Your focus is our goal. Call (951) 682-8427 or email us today to start your project.


Branding, Business Ideas, Promotional Products Inland Empire, Uncategorized

Client retention. Have you left your first love?

Notepad with words  we love our customers on a wooden backgroundHave you left your first love?

Are you still pursuing your current clients as if they still mean something to you?

Remember how it felt to become the “new member” at your health club? Personal trainers walk you around; show you the equipment; shower you with gifts (remember the “new member” T-shirt and workout towel? They do whatever it takes to make you feel like royalty! Now, fast track to your daily visit to the club six months later. Are you warmly greeted? Do they still help you when you ask questions? Do they continue to extend thanks mid-year for your membership? Mind you, we’re not picking on health clubs. The phenomenon is not limited to fitness. Now, let’s bring the point back to your own business. Are you spending more dollars, cents and time pursuing new clients than romancing current customers?

Client Retention vs New Customer DevelopmentCustomer retention

After opening the doors as a new business owner, your first thoughts turn to customer development. You know your company won’t go far unless you land a prized client base. Fast forward to now. You’ve been in business for a while and eventually face a tipping point. How do you continue to develop new business relationships while simultaneously making sure your current clients feel “special?” (After all, they were the ones that made you!) How do you strike that balance? Where is your time better spent? Pursuing new clients or romancing the current ones?

how to keep the customerClient Development vs Client Retention: Which is more important?

According to the Harvard Business Review, it’s not even close. “Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and resources going out and finding a new client — you just (need to) keep the ones you have happy. Frederick Reichheld of Bain & Company research shows increasing customer retention rates by 5% increases profits by 25% to 95%.”

Although many business owners are aware of these statistics, most (44%) choose to focus more on acquisition than retention (18%) to their peril. Forbes blogger Larry Myler explains the folly in this approach:

“If we can keep a larger percentage of (existing) customers for a longer life cycle, we build on a revenue foundation that is more profitable and predictable; two factors that have created tremendous wealth for entrepreneurs.”

Customer retention research reveals that, on average, the reasons 68% of customers change brands is due to “perceived indifference.” In other words, they end up leaving because they feel as though the company didn’t care about their business.have you left your first love - things I love about you2607434_960_720

Fortunately, there is an easy fix: “In today’s fast paced business environment there’s a disconnect, and it’s a big one. Business owners are consistently focused on acquiring new customers through ‘innovative’ marketing campaign, says Randy Garn, co-founder of a customer connection company. “They want a better go-to-market strategy, stronger billboards and catchier marketing phrases. But their customers have never felt more detached. With today’s technology, it is now possible to have a person-to-person relationship with every customer. The more personal and authentic the relationship, the more indispensable it becomes.”

How to Retain Clients

To make sure existing customers continue singing your praises, build a tight connection on the Internet and in person:

  • free-wifi-1563024_960_720Social Media – Develop a relationship with brand ambassadors by paying attention to reviews. Respond to people who leave reviews – even the ones that are negative. Replying and working to address their concerns demonstrates that you value their opinion. This type of attention could pay big dividends.
  • Old School – Don’t underestimate the value of staying in touch. Send a handwritten card or pick up the phone and talk to your clients instead of relying exclusively on electronic communication.thank you
  • Perks – Give special preference to current clients. Send birthday gifts, offer free Wi-Fi or offer sales tailored to them. We know you can think of something creative. But if you would like help, give us a call!
    gift for you
  • Gifts – The nice thing about client retention is that you can tailor-make gifts based on the relationships you have cultivated over time. Let us help you choose a personalized reward, gift, greeting card or direct mail piece that will WOW your current

About On Target Promotions

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Marketing Tips, Marketing to Millennials, Promotional Products Inland Empire, Uncategorized, Virtual Reality Marketing

What You Absolutely Must Know About How Virtual Reality is Changing the Face of Marketing

viewer lifestyle imageIn the 2002 dystopian fantasy movie, Minority Report, entertainment seekers head to a club called the VR Room. Donning headsets and electronic bodysuits, these fictional characters escape their humdrum lives through virtual reality. Fast forward to the real world in 2017, where some of the same virtual escapism awaits – not in a nightclub, but from the comfort of your own home. In case you missed it, Virtual (VR) and Augmented Reality (AR) have arrived. And they are well on their way to reshaping the world –  in ways far beyond escapist entertainment.

Virtual Reality immerses the user in a virtual world.
Augmented Reality overlays digital information onto the physical world.

In a comprehensive study about VR and AR, Goldman Sachs reported:
“There is no shortage of examples of how VR and AR can reshape existing ways of doing things – from buying a new home, interacting with a doctor, or watching a football game. As the technology advances, price points decline, and an entire new marketplace of applications (both business and consumer) hit the market, we believe VR/AR has the potential to spawn a multi-billion-dollar industry, and possibly be as game changing as the advent of the PC.” 

Here are a few fields already using VR or AR technology:pokemon-1543353_960_720

  • Gaming – The first AR technology to strike a chord with the public was in the field of gaming, with the hand-held Augmented Reality game, Pokémon Go, which was released on July 6, 2016. A location-based app which has been downloaded 15 million times, and boasts 21 million daily active users, the platform made AR accessible to anyone with access to a Smartphone. Still at the forefront of gaming interactivity, Pokémon Go developers have recently announced plans to integrate with Apple’s advanced augmented reality tool, ARKit, which will use “fast, stable motion tracking,” as well as scale estimation and ambient lighting estimation for a more immersive version of AR.
  • Retail – Home improvement, apparel and auto industries were among the first to join the fray. So far, six Lowe’s Home Improvement stores offer virtual tours so buyers can walk around completed remodeling designs before pulling the trigger on home improvement purchases. And shoemaker, Merrell, created a VR experience called TrailScape to support the launch of a new hiking boot, the Capra. Users virtually traverse a dangerous mountain hike along a stage set which was mapped to the virtual experience to create a new level of immersion. The motion capture allows adventurers to explore the mountainside, with tactile elements such as rope walkways and shaking wooden planks, making it one of the most immersive VR experience to date.
  • K-12 Education –Some public schools have embraced VR and AR. One educational technology firm is taking advantage of Google Cardboard, the ultra-low cost VR headset solution that relies on ordinary smartphones to provide a still-serviceable VR experience. NearPod is being used by public school districts around the country, with K-12 students at participating schools enjoying virtual field trips all around the world. VR image 2
  • Higher Education – A university looking to set itself apart enticed tech-savvy students to attend their university at a recruiting fair. University reps gave away branded VR headsets with a QR code, which took the students on a virtual campus tour. Students who took the tour were “qualified leads.”
  • Sports – VR is also being used at large college football programs to woo recruits:

 “From taking a knee in the locker room to running out on the field amid screaming fans, virtual reality transforms them into a current student. Not only do these VR experiences create a strong and memorable emotional connection, but they can also help profile a school’s facilities, amenities, and campus life.”

Using VR and AR in Marketing

animation-1663612_960_720The overriding difference between VR and AR is that VR uses an opaque headset (which users cannot see through) to completely immerse the user in a virtual world whereas AR uses a clear headset so the users can see the real world and overlay information and imagery onto it. Both emergent game changers, AR and VR campaigns are being used to push everything from International First Class air travel to cheese. And little wonder, as VR can position any brand in a modern and relevant light.

In a blog post on Bioscience Technology, Cynthia Fox explains that our brains are wired to be influenced by VR experiences. So, such experiences are not successful simply because of the novelty or interactivity of the tech, but because VR appeals to three parts of the brain responsible for perceptions and reaction:

  1. Neocortex (higher-level thinking)
  2. Limbic system (emotion, behavior, motivation)
  3. Reptilian brain (primitive instincts). Although content remains king if you want folks to engage, no content-delivery system besides Virtual Reality appeals to all three of these categories at the same time.

Should business owners make use of AR and VR in their marketing campaigns?

  • Sarah Hill, CEO of StoryUP, which was an early pioneer in virtual reality for brands: “VR (will likely) disrupt nearly every industry (especially education, travel, journalism, health care, architecture, and…marketing,” adding, “The internet is fast-becoming a place you step inside.”

  • Greenlight Insights: “62% of consumers say they would feel more engaged with a brand that sponsors a VR experience and 71% of consumers think a brand is forward-thinking if it uses virtual reality.”

  • Forbes Global 2000: 30% of consumer-facing companies will experiment with augmented and virtual reality this year. 

How AR or VR can impact a marketing campaign:image of augmented reality tattoo

  • Demonstrate product attributes, features and functionality.
  • Immerse users in a branded entertainment experience, which can impact brand loyalty.
  • Help consumers make informed choices so they’ll be happier with purchases.
  • Add an immersive, exhilarating dimension to traditional print and video story-telling.
  • Show how a brand can fit into an aspirational lifestyle.

VR Case Studies

Tom’s Shoes: Virtual Trip to Distribute Shoes

Mercedes: Video Test Drive

McDonald’s: Virtual Skiing

Not Just Big Business

cyber-2062846_960_720How to Use VR & AR in Your Marketing Campaign

  • Don’t make the mistake of thinking that AR and VR campaigns are only for big brands with unlimited advertising dollars and wealthy customers. On the consumer side, people who are not yet prepared to invest big bucks into a headset but want to enjoy VR tech, can purchase a Google Cardboard VR box, which is compatible with Apple and Android phones, for about $4.
  • Place a AR calendar on a prospects or client’s desk. With the AR feature of this calendar your prospect is more likely to keep this interactive piece on their desk, increasing your branding value.pixation-calendar
  • On the entrepreneurial side, Virtual Reality production remains out of reach for most business owners. Current estimated costs for development range from $5,000 for a simple game to $300,000 for a 3D film. However, branded VR boxes are a great way to align your company with cutting-edge tech. Brand-able headsets range in price from $2.19 up and are available through On Target Promotions.

About On Target Promotions

Virtual reality got you hooked? Just give us a call. We will be happy to Come up with ideas to tie in VR and AR with your Marketing. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Music Festival Marketing, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Music Festival Marketing

On Target Promo Music FestivalsMusic Festival Mania

Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at multiple venues – designed to suit virtually any taste. Not only are these events a great way to have fun with friends and family, they provide excellent opportunities for promotional marketing.

On Target Music Festival PromoFestival Fun

For example, the San Diego Fair attracts more than 1.6 million visitors annually—in a brief 26-day span. Among the myriad attractions offered at the fair, one of the most popular (attended by 50 percent of fairgoers) are concerts. And what do concert goers do while waiting for performances? They look around the stadium at advertisements and saunter over to booths to scoop up promotional items like water bottles, sunscreen, hats, and T-shirts. If you want to take advantage of this captive, well-defined, and loyal audience, you could opt to order branded promo items like cellphone fans or a fidget spinners — which are all the rage for 2017.

Festival Promotions

Opportunities abound to market with promotional items. And such opps are not only limited to advertisers who target millennials. You can also market to senior citizens at a classic Rock & Roll event or target Generation X at an 80’s concert or beer and wine festival. But if you do choose to target millennials, the possibilities are endless. And when it comes to this target, the more creative, the better. Since social media sharing is typical, your promotional investment could be multiplied exponentially.

Music Festival Promo IdeasFestival Sponsorship

If you want to maximize exposure of your brand, consider sponsoring a concert at your local mall. As a sponsor, you could provide giveaways such as t-shirts, hats, water bottles and more. Take advantage of a photo op by imprinting your logo on a step ‘n repeat banner/background,  for Instagram and Snapchat sharing. Endless opportunities abound when it comes to marketing at summer festivals or concerts. Take the opportunity now to order promotional items from On Target Promotions. Below is a sampling of a few summer events you could target:

Electronic Dance Music (EDM)240_F_154910878_zQbi2Qgxp8FVJ1jPiUWEjbpI70gEtNWi


  • Spirit West Coast
    • Ideas: Bookmarks, Highlighters, Sunscreen, Sunglasses, Water Bottles, Journals




More summer concerts:

OT-Address-labelOf course, some promo items would work no matter the audience. Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Top 3 Marketing Trends for Spring 2017

hand holding a smartphone with TREND 2017  concept , business coTrendy in 2017: Apps, Infographics & Personalization

In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was costly and time-consuming. Fast forward to 2017. With promotional opportunities as numerous and distinctive as the products and services they represent, modern advertising can lead to entrepreneurial ADD. Without professional direction, what is a busy business owner to do? Allow us to point out a few worthwhile advertising trends for spring 2017: Tablet on desktop with mobile apps development text.

  1. Apps: According to a Pew Research Survey, roughly three-quarters of Americans (77%) own a smartphone, with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year. What’s more, 99.6% of smartphones run on Android or iOS.

What does this mean?

Since people are spending more time using mobile applications than ever before, if you want your product or service in front of as many potential customers as possible, develop an application your audience would likely use. To drill down on which app to create, focus on apps your existing customers use. For example, Coca-Cola Freestyle offers locations and directions to places that serve Coke. While the app won’t attract everyone, it will appeal to anyone who has a strong preference for Coca Cola products over Pepsi. And these die-hard soda drinkers are Coke’s core audience. Find out which apps your audience already uses and creatively communicate with them through the app.

Infographic Timeline and Road with Pointer. Vector
Infographics are trending in 2017.
  1. Infographics. With so much competing for distracted audiences, offering easily digestible, eye-catching content is crucial for anyone who wants to reach prospects. A win/win, infographics help brands and consumers. Don’t let your inability to design scare you from employing this trendy advertising strategy. Any graphic designer worth his salt will be able to come up with an attractive visual aid to communicate with customers. Just provide them with a few statistics you would like to share. Once you’ve approved the design, post to social networks such as Pinterest, and hashtag using relevant keywords. You’ll be surprised how quickly your work will start popping up on other websites. Infographics are meant to be shared, so don’t forget to prominently feature your brand on any charts your team creates.Infographic-Promotional-products-On-Target
  2. Personalization. Personalized products connect companies to leads in a way that Internet marketing never could. The reasons for this are many, but boil down to the fact that people like free stuff. No matter how techy we get, in the final analysis, we like to hold #SWAG in our hot little hands. Providing personalized items that customers and prospects will use not only creates top-of-mind awareness about your brand but also helps foster a relationship that could lead to sales and even brand advocacy. And, unlike social media posts or Pay-Per-Click ads, they have a long shelf life. Before placing an order for promotional products, make sure you understand your audience well enough to create catered content and communicate in a way they prefer. The promo professionals at OnTarget Promotions can help you find items that will suit your target stuff retro speech bubble

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Uncategorized

Business Marketing: How to Handle Negative Reviews

Entrepreneur angry and furious with laptop

“Although your customers won’t love you if you give bad service, your competitors will.”

~Kate Zabriskie

For all the good the Internet has done for small business, most entrepreneurs eventually discover the seedy side of social media: negative reviews. In fact, the more customers you have or the more people you deal with, the more likely you are to earn a harsh review.

Who knows why the most prolific social media posters are the ones who have a bone to pick? But, since they are, what can you do when the vocal minority rush to review sites like Yelp, Trip Advisor or Angie’s List to complain?
your feedback emoji

How can you and your team handle negative reviews?

      1. Customer ComplaintsOwn it – Most of us have heard the adage, “Sticks and stones will break my bones, but names will never hurt me.” This schoolyard refrain may have subtly encouraged Americans to turn a blind eye to bad publicity. But, in the world of social media, acknowledgement is crucial to nipping negativity in the bud. Customers do not expect the companies they deal with to do everything right 100 percent of the time. But those same customers evaluate the way complaints are handled. Stay abreast of every review your customers submit by including reputation management in your electronic advertising strategy.

2. Reply. The best way to combat negative reviews is to quietly respond to concerns. For instance, if someone posts a negative review on Yelp, try to contact them on the phone or via email. In many cases, negative posts spring from miscommunication. So, if you clear up the misunderstanding privately, the reviewer may volunteer to change or remove the associated post.Positive feedback and negative feedback

3. Respond. If you are unable to keep the discussion private, respond on the network the review appeared. Unfortunately, news of bad customer service is said to reach more than twice as many years as praise for a good service experience. Fortunately, most readers know better than to treat every review with equal weight. That is probably because it’s common knowledge that some people are unbalanced. So, if negative reviews are the exception instead of the rule, potential customers will Businessman rejected vectorlikely consider the source as well as the way you publicly replied.

      1. Redirect. Instead of directing potential customers to Yelp, post testimonials on your own website, under a heading called “Customer Reviews.” Using this strategy, you will be able to capture Internet traffic resulting from searches which include your business name + the word “reviews.” Another plus about this method; you won’t have to include negative comments on your own website.

5. Bury. Nature abhors a vacuum. So, don’t give your detractors the upper hand. The easiest way to get negative reviews to show up less often is to let your good news accentuate the positive. The more positive information available online about your company, the less likely negative reviews will appear, when they run a search. Want to run an accurate keyword search? Sign out of Google If you generally surf the web with Chrome then use Firefox or Safari to check your company’s SEO. Keep the results pure by never clicking on a listing during your searches.

Customer Happy Feedback Business Quality Checklist

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Promotional Products Inland Empire, Uncategorized

Trade Show Giveaways: A necessary evil?

match-your-brandingBefore heading to a trade show, do you order giveaways out of obligation, since they are “expected?”

Even as you place the order, do you bristle at the realization that “scoopers” and “bag-ladies” will descend like vultures at your booth, snatching up promotional items so they can drop them into a junk drawer, never again to see the light of day?

If you feel this way, you are not alone. Clients often come to us complaining about the scenario.  Let us put your mind at ease by explaining that there is a science to the art of trade show giveaways.

The Science Behind Trade Show Giveaways

First, answer this question: what is your objective?

Brand Awareness?

Lead Generation? 

Wining and dining prospective clients? 

Each objective requires a slightly different scientific approach: trade-show-image

  • Brand Awareness. To get the most bang for your buck, use a flashy trade show display and offer plenty of easily accessible branding gifts, such as bags for attendees to carry throughout the exhibition hall. Make sure the branding gifts you offer will be used at home or in the office.  All branding gifts should match your branding standards.
  • Pick-up Leads. Since you won’t be able to recognize buyers until they come up to your booth, the best strategy is to get as many people to stop as possible. Do that by branding your booth with a pull-up sign or on the front of your table cover. And, instead of slapping a logo on the front, print: “Free water here” or “Free Wine-tasting here,” both of which are sure to generate buzz and draw large crowds. You’re there to attract as many people as you can, so draw them any way you can. Then, when they arrive at your booth, plan your approach. Come up with a few short questions to determine if they are promising prospects. Finally, give them a branded gift for stopping by, in addition to the water or wine. Make sure it’s a something your ideal prospect would value. For example, if you’re in the home improvement business, consider branding levels, tape measures or hammers, etc.
    trade show display
  • Advance Pick-up leads. Knowing who will attend the trade show in advance is valuable information. Since your booth will be competing with everyone else at the show, stand out by sending an invitation to your booth. The postcard should incentivize them to seek you out at the trade show, so they can redeem their invite for a gift that any key prospect would enjoy. When they arrive, don’t make the mistake of handing them the gift or hiring someone else to distribute the items and send visitors on their way. Instead, plan to ask a few open-ended questions, which you can pose even as you are reaching for their gift. This will initiate a conversation and provide you with valuable information.
  • Wine and Dine your clients. This strategy is different than the rest, as it assumes you will reserve a special room for VIPs. If you want to dress to impress, don’t forget to outfit the room. Represent your brand on items such as logo’d napkins, wine glasses, and trays. Use pull-up, or other temporary wall or floor graphic branded signs. And instead of giving gifts to attendees as they enter, give them as they leave, so you can thank them for coming and offer a wrapped
  • After the show. Once you’ve picked up leads, made contacts, and connected with everyone on your list, follow up. Do this by calling, sending a personal thank you note, or with your business card and a pen that features their

Does it all work?  YES!

  • 8 out of 10 consumers revealed that their impression of a brand positively changed directly as a result of receiving a promotional product from the featured brand.*
  • 83% said they are more likely to do business with brands they’ve received promotional products from than brands from whom they have not received promotional products. *

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today

*Resource:  Mapping Out the Modern Consumer – 2017 PPAI Consumer Study

FREE: Everything you Need Guide for Tradeshows, Meetings and Conference guide. 

Promotional Products Inland Empire, Uncategorized

Promo Products for Major/Minor Celebrations

Major Minor Celebration PromosHow to Pull off fantastic Major/Minor Celebrations

In the not too distant past, companies recognized staff members’ accomplishments in five-year increments. But waiting half a decade for a paper certificate that marks nothing but the passage of time failed to encourage occupational initiative and creative thinking. Enter the perfect solution: “major/minor celebrations.” The trend of marking small, personal accomplishments is gaining a foothold in the workforce, potentially due to the mass entry of Millennials into the labor force.

A study done by CQ Researcher defines the nation’s 75 million Millennials (those who are 18 to 34 years old) as the group that currently makes up the largest generation in the United States.Promotional Items Major Minor Celebrations


  • More Millennials are in the workforce than any other age group.
  • As early adopters of digital technologies, they are helping reshape the way Americans shop, consume news and communicate with one another.
  • Most Millennials were born into a world that “already celebrated the individual.” In her 2006 book, Generation Me, author Jean Twenge, PH.D. wrote that, “self-esteem morphed from an ‘obscure academic term’ to a concept that pervaded the culture by the mid-1990’s.”
  • It became a cliché that Millennials were told they were “special.”

Parents of Millennials are criticized by some researchers and reporters for “coddling their children,” and for “raising a generation of ‘entitled kids.’” On the other hand, this ingrained drive for recognition can serve to motivate employees to go the extra mile. So, take the advantage of this trend and reward your staff members’ for the hard work they have done thus far.

“As Millennials move into leadership, we’ll see more things…changing how work is structured and how places of employment engage with the community,” says Russell Krumnow, author of

“Opportunity Nation.”

Backback Promo ItemWhat would qualify for a Major/ Minor Celebration?

  1. Observe Minor Holidays. With so many holiday parties and events competing for your employees’ attention in December, why wait to celebrate then? Instead, observe minor holidays such as Administrative Professionals’ Day (April 26, 2017), Random Acts of Kindness Day (February 17, 2017), or Don’t Cry Over Spilled Milk Day (Feb. 11, 2017. Producers of the app, Track Maven, have created a comprehensive list of more than 2,300 holidays and observances you could use as a springboard for office celebrations.
  2. Meet Team Goals. It’s important to parcel the journey toward organizational goals into small steps taken along the way. For instance, if your goal is to get to five million dollars in annual sales within 10 years, and you’re currently at $200,000, reaching $400,000 might be a good benchmark. The point is to set a goal that you can achieve in the short term. And when you hit one of the benchmarks, stop to enjoy the achievement.
  3. Honor Personal & Professional Achievements. This could apply to employees who receive promotions, land new accounts, or hit surpass sales’ goals; as well as to people who mark personal milestones, such as winning the lottery, getting married, or earning a graduate degree.celebration-box-with-award

How to Throw the Perfect Major/Minor Celebration

  • Let the world know. Issue apress release, send a letter to the recipient’s college alumni magazine, or write an article about the celebration for your newsletter.
  • Throw a mini-party. You have to see the Celebration in a Box – it’s a celebration that’s perfect and personalized for any occasion!
  • Personal triumphs: If the recipient just ran their first marathon, you may not want to mark the occasion with cake. But how about a banner marking the occasion in their work space! Gift them with a set of blue tooth headphones with the Company logo.
  • Keep gifts at the ready. Order and stow some celebratory gifts in your promo closet. Keeping a few on hand, such as Bluetooth headphones for the athlete, a picnic basket for the newly wed, a Onesie for new parents, or an Action Camera recorded with the event for your new promotion!
  • Include your employees in company goals. Last year, one of On Target Promotion’s clients reached a monumental sales goal. Instead of celebrating with just the sales team, they made the smart decision to include every employee in a company-wide event. They called us one week before the event, asking us to personalize a gift that each one of their employees would appreciate and use, for less than twelve dollars each. One week later, On Target Promotions delivered 450 personalized backpack coolers one day before the celebration. Their employees are still carrying this cooler, which serves as a reminder of a goal that took everyone in the company to achieve.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your Goals. Our Focus. Call (951) 682-8427 or email us to start your project today.


Branding, Holiday Promotions, Promotional Products Inland Empire, SWAG, Uncategorized

Swag on Target

swagTheories abound as to the exact meaning and origin of the word “swag:”

  • Some say it originally referred to goods stolen by a burglar.
  • Others believe it to be an acronym standing for phrases such as:
    • Souvenirs, Wearables, And Gifts
    • Stuff We All Get
    • Stuff We Are Given
    • Stuff We Ain’t Got
    • Sealed With A Gift
  • Merriam Webster defines it as, “a noun used to describe promotional items since the 1960’s” — referring to everything from promotional records sent to radio stations to free slippers for airline passengers.olive-oil-setWhatever its origin, the term caught on when Hollywood actors and actresses started receiving bags of valuables at award shows. This practice broadened the meaning and eventually came to encompass anything given to an attendee of an event (such as a conference) as a promotional gift.

At On Target Promotions, we use the term “swag” to refer to fun, free branding items placed in bags of exited award winners and party-goers as well as trade show attendees. And it is our pleasure to offer the best available swag for our customers, clients, vendors and friends.

Although people tend to think of swag in terms of common items such as T-shirts, mugs and pens, your options for branded gifting are virtually endless. And the great thing about swag is that it has staying power. When you give a prospect or client a unique item that they can use time and again, your brand will be reinforced each time the logo-d item is used.

tech-swagHere are some of our favorite ideas for your Company’s Swag:

  • Backpacks
  • Blankets
  • Bluetooth speakers
  • Bluetooth headphones
  • Cord winders
  • Cosmetic cases
  • Crystal paperweights
  • Desk caddies
  • Drones
  • Fine chocolates
  • Fitness trackerstechleader
  • Flannel shirts
  • Flashlights
  • Golf and workout towels
  • Jackets
  • Mugs
  • Power banks
  • Reusable bags
  • Screen cleaners
  • Selfie sticks
  • Sport bottles
  • Stemless wine glasses
  • Tablet and smartphone cradles
  • Tech cases
  • Tool Kits
  • Throwsholidayboxbanner
  • Totes
  • Tumblers
  • Umbrellas
  • USB chargers
  • Virtual reality viewers
  • Wine
  • Yummy Food Gifts

OnTarget Promotions helps hundreds of clients across Southern California use swag to great effect. Here is what one such customer has to say:

“On Target Promotions has been supporting Sysco Riverside since its founding in 2013. The service we have received has been exemplary. The entire team at On Target Promotions has a great ability to help us find the items we need to brand our company and satisfy our customers.

The crew there does more than source logo items for us. They help us to come up with the right items in sometimes very unrealistic timelines and still manage to come through. We have worked with over 25 brands and purchased hundreds of individual line items through On Target Promotions. Their communication and shipment tracking is always extremely thorough.”

~Dan Meeker, Director of Business Resources & Marketing, Sysco Riverside

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Holiday Promotions, Promotional Products Inland Empire, Uncategorized

Holiday Gift Guide On Trend

img_0344Have you ever opened a beautifully wrapped holiday gift only to find a present that leaves you scratching your head?

Whether the gifts you give this year are meant for a distant relative, your closest friend, a prospect, or your best client, don’t be the one who sends something weird. After all; the holidays are the perfect time to show people you care – by giving them something that will WOW! And when you plan ahead, you will be able to personalize your offerings, so the recipient will think of you every time they use your gift. To help, we looked to retail trends so you can formulate an impressive list of brand-able holiday swag.

Top 10 Holiday Gift-Giving Trendsimg_0341

1. Tech. Flexible Bluetooth keyboards, smartphone stands, cord organizers, laptop cases and tablet “skins,” flash drives, “tile” key-locators, automated vacuum cleaners, tech-touch gloves, virtual reality viewers, electronic readers, power chargers, etc.

2. Drones. While we could have classified dynamic-remotely-operated-navigation-equipment under “tech,” we think this gift-giving trend merits its own category, because drones are not just for paparazzi and film crews anymore. This is owed, in part, to the fact that many are surprisingly affordable.
3. Wearables. You can’t go wrong with a T-shirt, sweatshirt or polo shirt. People love things they can wear. Also, don’t forget about wearable tech – fitness watches & trackers, Bluetooth speakers, headphones, etc. img_0343

4. Old School. This category signals a return to simpler times, before people used cellphones as MP3 players, video players and alarm clocks. If you opt to go with something nostalgic, the possibilities are virtually endless. Think desk clocks and desk sets or briefcases and pens or casual items like baseball caps, coffee mugs and candy. Or amp up your gift by assembling a “themed” basket, like “Movie Night,” – filled with fun items such as theater tickets, popcorn and bottles of soda, or “Golf Day,” featuring tee time treats, golf balls, course gift certificates and a branded golf towel. img_0339

5. Alcohol. These gifts go beyond bottles of wine or cases of scotch. Sophisticated gift-givers in 2016 are turning to a myriad of personalized alcohol-related ideas: bottle openers, wine aerators, bottle caddies, breath alcohol meters, flasks, bar sets, whiskey stones, cork cages, beer-chilling coaster sets, and customized shot glasses…to name a few. img_0337

6. Gift Cards. Neiman Marcus was the first company to make gift cards, which they sold in stores starting in 1994. But gift cards didn’t emerge as a “go-to” gift item until Blockbuster replaced their own rampantly counterfeited gift certificates with plastic cards. Once Starbucks entered the game in 2001, the rest – as they say – is history.

7. Executive Gifts. From classic desk sets to stylish totes to personalized styluses, business clients will appreciate your attention to detail. If the recipient is well traveled, consider a keyed laptop lock, an “anywhere” mouse, 3-D puzzles, a custom pen and pencil set, engraved paperweights, luggage tags, or a leather passport case.

8. Food Glorious Food. No matter the era, people love gifts they can eat. Did you know that you can brand items in virtually every category? To go high end, choose caviar tins and crackers with champagne. More low brow? How about jars of pesto or spaghetti sauce and dried pasta along with a bottle of Chianti. img_0338

9. Anti-Stress. What most professionals have in common is the propensity to feel stress.
To combat the trend, we recommend gifts designed to lighten the load. Stress balls, personal massagers, scented candles and sachets, tabletop fountains, and plants are just a few ideas for the entrepreneur on your list who has a lot on his or her plate.

10. High Style. Soft leather gloves, sunglasses and watches can melt the hearts of fashion-loving friends. So, to appeal to this crowd, order a fine leather wallet, custom cufflinks, a pocket watch, a leather portfolio or journal, or business card case.

Our choices this holiday season follow retail favorites. Since your clients and employees are already looking that direction, give them something that trends –beer flights, oil & vinegar sets, etched wine bottles, mini drones, or fitness trackers. Old school is also big, with holiday ornaments reemerging as gifts as well as holiday fundraisers.

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. For Holiday gift ideas that fit your style and budget Call (951) 682-8427 or email us to start your holiday project today.