Business Ideas, Marketing Tips, Music Festival Marketing, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Music Festival Marketing

On Target Promo Music FestivalsMusic Festival Mania

Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at multiple venues – designed to suit virtually any taste. Not only are these events a great way to have fun with friends and family, they provide excellent opportunities for promotional marketing.


On Target Music Festival PromoFestival Fun

For example, the San Diego Fair attracts more than 1.6 million visitors annually—in a brief 26-day span. Among the myriad attractions offered at the fair, one of the most popular (attended by 50 percent of fairgoers) are concerts. And what do concert goers do while waiting for performances? They look around the stadium at advertisements and saunter over to booths to scoop up promotional items like water bottles, sunscreen, hats, and T-shirts. If you want to take advantage of this captive, well-defined, and loyal audience, you could opt to order branded promo items like cellphone fans or a fidget spinners — which are all the rage for 2017.


Festival Promotions

Opportunities abound to market with promotional items. And such opps are not only limited to advertisers who target millennials. You can also market to senior citizens at a classic Rock & Roll event or target Generation X at an 80’s concert or beer and wine festival. But if you do choose to target millennials, the possibilities are endless. And when it comes to this target, the more creative, the better. Since social media sharing is typical, your promotional investment could be multiplied exponentially.

Music Festival Promo IdeasFestival Sponsorship

If you want to maximize exposure of your brand, consider sponsoring a concert at your local mall. As a sponsor, you could provide giveaways such as t-shirts, hats, water bottles and more. Take advantage of a photo op by imprinting your logo on a step ‘n repeat banner/background,  for Instagram and Snapchat sharing. Endless opportunities abound when it comes to marketing at summer festivals or concerts. Take the opportunity now to order promotional items from On Target Promotions. Below is a sampling of a few summer events you could target:

Electronic Dance Music (EDM)240_F_154910878_zQbi2Qgxp8FVJ1jPiUWEjbpI70gEtNWi

Christian

  • Spirit West Coast
    • Ideas: Bookmarks, Highlighters, Sunscreen, Sunglasses, Water Bottles, Journals

Classical

80’s

Oldies

More summer concerts:

OT-Address-labelOf course, some promo items would work no matter the audience. Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Business Ideas, Marketing Tips, Promotional Products Inland Empire, Promotional Products Riverside, SWAG, Uncategorized

Top 3 Marketing Trends for Spring 2017

hand holding a smartphone with TREND 2017  concept , business coTrendy in 2017: Apps, Infographics & Personalization

In the glory days of advertising, marketing boiled down to print ads, television commercials and radio spots. As a result, each campaign was costly and time-consuming. Fast forward to 2017. With promotional opportunities as numerous and distinctive as the products and services they represent, modern advertising can lead to entrepreneurial ADD. Without professional direction, what is a busy business owner to do? Allow us to point out a few worthwhile advertising trends for spring 2017: Tablet on desktop with mobile apps development text.

  1. Apps: According to a Pew Research Survey, roughly three-quarters of Americans (77%) own a smartphone, with lower-income Americans and those ages 50 and older exhibiting a sharp uptick in ownership over the past year. What’s more, 99.6% of smartphones run on Android or iOS.

What does this mean?

Since people are spending more time using mobile applications than ever before, if you want your product or service in front of as many potential customers as possible, develop an application your audience would likely use. To drill down on which app to create, focus on apps your existing customers use. For example, Coca-Cola Freestyle offers locations and directions to places that serve Coke. While the app won’t attract everyone, it will appeal to anyone who has a strong preference for Coca Cola products over Pepsi. And these die-hard soda drinkers are Coke’s core audience. Find out which apps your audience already uses and creatively communicate with them through the app.

Infographic Timeline and Road with Pointer. Vector
Infographics are trending in 2017.
  1. Infographics. With so much competing for distracted audiences, offering easily digestible, eye-catching content is crucial for anyone who wants to reach prospects. A win/win, infographics help brands and consumers. Don’t let your inability to design scare you from employing this trendy advertising strategy. Any graphic designer worth his salt will be able to come up with an attractive visual aid to communicate with customers. Just provide them with a few statistics you would like to share. Once you’ve approved the design, post to social networks such as Pinterest, and hashtag using relevant keywords. You’ll be surprised how quickly your work will start popping up on other websites. Infographics are meant to be shared, so don’t forget to prominently feature your brand on any charts your team creates.Infographic-Promotional-products-On-Target
  2. Personalization. Personalized products connect companies to leads in a way that Internet marketing never could. The reasons for this are many, but boil down to the fact that people like free stuff. No matter how techy we get, in the final analysis, we like to hold #SWAG in our hot little hands. Providing personalized items that customers and prospects will use not only creates top-of-mind awareness about your brand but also helps foster a relationship that could lead to sales and even brand advocacy. And, unlike social media posts or Pay-Per-Click ads, they have a long shelf life. Before placing an order for promotional products, make sure you understand your audience well enough to create catered content and communicate in a way they prefer. The promo professionals at OnTarget Promotions can help you find items that will suit your target market.free stuff retro speech bubble

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Holiday Promotions, Promotional Products Inland Empire, SWAG, Uncategorized

Swag on Target

swagTheories abound as to the exact meaning and origin of the word “swag:”

  • Some say it originally referred to goods stolen by a burglar.
  • Others believe it to be an acronym standing for phrases such as:
    • Souvenirs, Wearables, And Gifts
    • Stuff We All Get
    • Stuff We Are Given
    • Stuff We Ain’t Got
    • Sealed With A Gift
  • Merriam Webster defines it as, “a noun used to describe promotional items since the 1960’s” — referring to everything from promotional records sent to radio stations to free slippers for airline passengers.olive-oil-setWhatever its origin, the term caught on when Hollywood actors and actresses started receiving bags of valuables at award shows. This practice broadened the meaning and eventually came to encompass anything given to an attendee of an event (such as a conference) as a promotional gift.

At On Target Promotions, we use the term “swag” to refer to fun, free branding items placed in bags of exited award winners and party-goers as well as trade show attendees. And it is our pleasure to offer the best available swag for our customers, clients, vendors and friends.

Although people tend to think of swag in terms of common items such as T-shirts, mugs and pens, your options for branded gifting are virtually endless. And the great thing about swag is that it has staying power. When you give a prospect or client a unique item that they can use time and again, your brand will be reinforced each time the logo-d item is used.

tech-swagHere are some of our favorite ideas for your Company’s Swag:

  • Backpacks
  • Blankets
  • Bluetooth speakers
  • Bluetooth headphones
  • Cord winders
  • Cosmetic cases
  • Crystal paperweights
  • Desk caddies
  • Drones
  • Fine chocolates
  • Fitness trackerstechleader
  • Flannel shirts
  • Flashlights
  • Golf and workout towels
  • Jackets
  • Mugs
  • Power banks
  • Reusable bags
  • Screen cleaners
  • Selfie sticks
  • Sport bottles
  • Stemless wine glasses
  • Tablet and smartphone cradles
  • Tech cases
  • Tool Kits
  • Throwsholidayboxbanner
  • Totes
  • Tumblers
  • Umbrellas
  • USB chargers
  • Virtual reality viewers
  • Wine
  • Yummy Food Gifts

OnTarget Promotions helps hundreds of clients across Southern California use swag to great effect. Here is what one such customer has to say:

“On Target Promotions has been supporting Sysco Riverside since its founding in 2013. The service we have received has been exemplary. The entire team at On Target Promotions has a great ability to help us find the items we need to brand our company and satisfy our customers.

The crew there does more than source logo items for us. They help us to come up with the right items in sometimes very unrealistic timelines and still manage to come through. We have worked with over 25 brands and purchased hundreds of individual line items through On Target Promotions. Their communication and shipment tracking is always extremely thorough.”

~Dan Meeker, Director of Business Resources & Marketing, Sysco Riverside

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.