Music Festival Mania
Summer has begun, and among the many things to do in sunny Southern California, such as hitting the beach or hanging out at Disneyland, are music festivals and summer concerts offered at multiple venues – designed to suit virtually any taste. Not only are these events a great way to have fun with friends and family, they provide excellent opportunities for promotional marketing.
For example, the San Diego Fair attracts more than 1.6 million visitors annually—in a brief 26-day span. Among the myriad attractions offered at the fair, one of the most popular (attended by 50 percent of fairgoers) are concerts. And what do concert goers do while waiting for performances? They look around the stadium at advertisements and saunter over to booths to scoop up promotional items like water bottles, sunscreen, hats, and T-shirts. If you want to take advantage of this captive, well-defined, and loyal audience, you could opt to order branded promo items like cellphone fans or a fidget spinners — which are all the rage for 2017.
Opportunities abound to market with promotional items. And such opps are not only limited to advertisers who target millennials. You can also market to senior citizens at a classic Rock & Roll event or target Generation X at an 80’s concert or beer and wine festival. But if you do choose to target millennials, the possibilities are endless. And when it comes to this target, the more creative, the better. Since social media sharing is typical, your promotional investment could be multiplied exponentially.
If you want to maximize exposure of your brand, consider sponsoring a concert at your local mall. As a sponsor, you could provide giveaways such as t-shirts, hats, water bottles and more. Take advantage of a photo op by imprinting your logo on a step ‘n repeat banner/background, for Instagram and Snapchat sharing. Endless opportunities abound when it comes to marketing at summer festivals or concerts. Take the opportunity now to order promotional items from On Target Promotions. Below is a sampling of a few summer events you could target:
Electronic Dance Music (EDM)
- EDC Las Vegas
- Hard Summer
- Nocturnal Wonderland
- Ideas: Flasks, Hydration Packs, Laser Lights, Ear Plugs, Cooling Towels, Bubbles, Bracelets, Portable Chargers, Cellphone Fans
- Spirit West Coast
- Ideas: Bookmarks, Highlighters, Sunscreen, Sunglasses, Water Bottles, Journals
- Ojai Music Festival
- Mainly Mozart
- Pasadena Symphony & Pops
- Ideas: Tote Bag, Wine Glasses, Hats, T-Shirts Hand Sanitizer
- 80’s Pop by Neon Nation
- Lights (Journey Tribute)
- Pettybreakers (Tom Petty Tribute)
- Dead Man’s Party (Oingo Boingo Tribute) at Lake Arrowhead Village Summer Concert Series
- Ideas: Glo- Necklaces, Flashing Buttons, Water Bottles, Bottle Opener, Cell phone fans, Spinners
- Woodie & The Longboards Beach Boys’ Tribute
- Catch a Wave (Beach Boys’ Tribute)
- Ideas: Personal Fans, Lip balm Fidget Toys, Caps
More summer concerts:
Of course, some promo items would work no matter the audience. Just give us a call. We will be happy to find you the perfect product. OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.