Business Ideas, Marketing Tips, Promotional Products Inland Empire, Uncategorized

Business Marketing: How to Handle Negative Reviews

Entrepreneur angry and furious with laptop

“Although your customers won’t love you if you give bad service, your competitors will.”

~Kate Zabriskie

For all the good the Internet has done for small business, most entrepreneurs eventually discover the seedy side of social media: negative reviews. In fact, the more customers you have or the more people you deal with, the more likely you are to earn a harsh review.

Who knows why the most prolific social media posters are the ones who have a bone to pick? But, since they are, what can you do when the vocal minority rush to review sites like Yelp, Trip Advisor or Angie’s List to complain?
your feedback emoji

How can you and your team handle negative reviews?

      1. Customer ComplaintsOwn it – Most of us have heard the adage, “Sticks and stones will break my bones, but names will never hurt me.” This schoolyard refrain may have subtly encouraged Americans to turn a blind eye to bad publicity. But, in the world of social media, acknowledgement is crucial to nipping negativity in the bud. Customers do not expect the companies they deal with to do everything right 100 percent of the time. But those same customers evaluate the way complaints are handled. Stay abreast of every review your customers submit by including reputation management in your electronic advertising strategy.

2. Reply. The best way to combat negative reviews is to quietly respond to concerns. For instance, if someone posts a negative review on Yelp, try to contact them on the phone or via email. In many cases, negative posts spring from miscommunication. So, if you clear up the misunderstanding privately, the reviewer may volunteer to change or remove the associated post.Positive feedback and negative feedback

3. Respond. If you are unable to keep the discussion private, respond on the network the review appeared. Unfortunately, news of bad customer service is said to reach more than twice as many years as praise for a good service experience. Fortunately, most readers know better than to treat every review with equal weight. That is probably because it’s common knowledge that some people are unbalanced. So, if negative reviews are the exception instead of the rule, potential customers will Businessman rejected vectorlikely consider the source as well as the way you publicly replied.

      1. Redirect. Instead of directing potential customers to Yelp, post testimonials on your own website, under a heading called “Customer Reviews.” Using this strategy, you will be able to capture Internet traffic resulting from searches which include your business name + the word “reviews.” Another plus about this method; you won’t have to include negative comments on your own website.

5. Bury. Nature abhors a vacuum. So, don’t give your detractors the upper hand. The easiest way to get negative reviews to show up less often is to let your good news accentuate the positive. The more positive information available online about your company, the less likely negative reviews will appear, when they run a search. Want to run an accurate keyword search? Sign out of Google If you generally surf the web with Chrome then use Firefox or Safari to check your company’s SEO. Keep the results pure by never clicking on a listing during your searches.

Customer Happy Feedback Business Quality Checklist

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.

Branding, Business Ideas, Promotional Products Inland Empire, Promotional Products Riverside, Uncategorized

Tech OnTarget

Internet of things vector graphic icons setThe Internet of Things (IoT) is a hot tech topic these days. Defined as a system with the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction, IoT is just the tip of the iceberg relative to the way that technology has begun to impact our everyday lives.

Consider Wi-Fi, alone, which has changed the way we work, play, and even raise our kids. Today’s homes and offices would be unrecognizable to workers of the past thanks to Wi-Fi-reliant innovations such as email, video conferencing, laptop and tablet computers and other relatively recent innovations. Meanwhile, more and more of our personal time is influenced by our gadgets. In fact, for better or for worse, as a culture, we are finding it difficult to unplug.

3d printing of house. Schematic 3d illustration.

Here are 10 examples of how heavily we already rely on tech:

  1. 3-D Printing
  2. E-Books
  3. Global Positioning System (GPS)
  4. Interactive Calendars
  5. Mobile Banking
  6. Smart Phones, Laptops, Tablets & Desktop Computers
  7. Streaming Music and Video Subscriptions & Bluetooth Speakers
  8. Talking Tech (Google Maps, Siri and Cortana, Amazon Echo)
  9. Virtual Reality Gaming
  10. Wearable Health & Fitness Monitors

As anyone who has ever seen a science fiction movie can attest, the future promises more of the same. So, since technology isn’t going anywhere, a great way for business owners to promote their brands is with tech swag. After all – brand recognition is most effective when applied to something that customers and prospects use every day.

Business owners can choose imprinted tech gadgets for promotional giveaways, corporate swag, or even internal branding – all with options to fit virtually any budget.

speaker image (1)Here are just a few ideas of customizable items to consider:

  • Bluetooth speakers
  • Cellphone Cases
  • Cellphone Power Banks and Chargers
  • Cellphone Stands
  • Computer Cases
  • Computer Travel Kits
  • Cord Decals
  • Cord Organizersstylus-pen.jpg (1)
  • Digital Photo Frames
  • Fitness tracker bracelets and watches
  • Flexible, Wireless Keyboards
  • Gadget Grips
  • iPad sleeves
  • Keyboard Cleaner
  • Laser Pointers
  • Media Charging Stations
  • Media Stands
  • Mice (The electronic variety)
  • Microfiber Cleaning Cloths
  • Mouse Pads
  • Retractable Charging Cables
  • Stylus Pens
  • Selfie Sticks

Playing Catch Monsters Game on Smartphone, a hand drawn vector cartoon illustration of a little kid playing video game on his smartphone.

Another way to catch the tech wave is by offering premiums to those who are using augmented reality games such as Pokémon Go.  The app’s growing ubiquity has clicked with business owners, who see it as a way to lure customers and build connections. A Culver City, California, ice cream shop. Coolhaus, launched a promotion offering a free cookie to customers who showed them a picture of a Pokémon caught at their location. Even business owners without nearby Poké Stops are also finding ways to take advantage of the Pokémon craze. Smoketown Helicopters in Lancaster, Pennsylvania, is advertising Pokémon Tours to help players catch Pokémon from the air.

Here are just a few ideas to consider as an incentive to players who show a picture of a Pokémon caught inside their location:

  • Free Earbuds
  • Free Flash drive (Load it with a special offer from your store.)
  • Free Touchscreen Gloves
  • Free Car Charger

OnTarget Promotions is a national promotional products agency based in Riverside, California. We help clients use promotional products along with other media to design and secure quality promotional programs that meet their goals and exceed their expectations. Since we believe nothing is a greater reflection of success than a repeat customer, everything we do is designed with our customer in mind. Your focus is our goal. Call (951) 682-8427 or email us to start your project today.